Who are these options for?

If you’re putting together a celebratory breakfast

You’re looking for a particular flavour, a mix or a decorative topping for bread, yoghurt or a treat for King’s Day. Check which type of sprinkles you’re buying: a mix and plain chocolate flakes are not the same product.

If you want to compare labels

You want to check the ingredients, allergens or nutritional information for the exact product before buying. This is especially important if not everyone at the table can eat the same ingredients.

What should you look for when choosing?

First, work out how much you’ll need for breakfast or your treat. Then choose the flavour or presentation you want, and read the label on the product you plan to use.

What to consider What to check when buying Who is this important for?
Pack size Compare the net weight with the number of planned occasions; the packs discussed range from 200 g to 400 g. If I need flakes for several slices of bread, I want a pack that suits how much we’ll use. Around 25% of consumers are said to consider pack size their main priority.
Flavour and presentation Decide whether you want milk chocolate, dark chocolate, a duo option or a mix with shapes. For a celebratory breakfast, I mainly want a flavour and look that suit the table; this is said to be the main priority for around 25% of consumers.
Ingredients and allergens Read the ingredients list on the pack you choose; ingredients vary between products. If someone needs to avoid certain ingredients, I want to know exactly what’s in the sprinkles. This is said to be the main concern for around 25% of consumers.
Planning Check that your chosen shop stocks the product you want, and read the storage instructions. I want to have the right product at home in time for the planned breakfast. This is also said to be the main concern for around 25% of consumers.

Common mistakes

  • Assuming all chocolate flakes contain the same allergens

    The De Ruijter milk chocolate flakes examined contain milk, lactose and soya. For the Venz Rimboe kroko mix examined, Jumbo also lists cereals containing gluten and wheat.

    Before using them, read the ingredients and allergen information on the pack you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says allergens in prepacked foods must be clearly listed in the ingredients list.

  • Giving mixes with shapes to young children without checking first

    According to Jumbo’s product information, the shapes in Venz Rimboe kroko flakes are less suitable for children under 3 because of their size. This doesn’t necessarily apply to other mixes.

    For a decorative option, check the instructions and age guidance on the product’s own packaging.

  • Assuming a festive range from a previous year will be available

    A product that was available around a previous celebration may not be stocked at the same shop for your next King’s Day breakfast.

    Check which flavours and pack sizes your chosen shop carries shortly before the occasion.

Brands to consider

Jumbo

Jumbo sells its own chocolate flakes in milk, dark and duo varieties, each in a 300 g pack.

  • Milk, dark and duo options give you a choice of a single flavour or a mix.
  • Check the ingredients for each product and whether your preferred flavour is available at your shop.

Kiekeboe

Kiekeboe is the ALDI range examined, with 300 g packs of milk or dark chocolate flakes.

  • The ALDI product page states that the product is Rainforest Alliance certified.
  • Check which of the two flavours is available at your shop.

PLUS

PLUS sells its own milk and dark chocolate flakes in 300 g packs.

  • The milk chocolate option examined states that it contains Fairtrade cocoa.
  • Read the label on the product you choose: a feature of the milk chocolate option does not automatically apply to the dark chocolate one.

De Ruijter

De Ruijter offers a range of chocolate flakes, including milk, dark, white and extra dark varieties.

  • The different varieties let you choose a particular chocolate flavour.
  • The 200 g pack of milk chocolate flakes examined contains milk, lactose and soya; check other products separately.

Venz

The 200 g Venz Rimboe kroko mix examined combines chocolate and vanilla sprinkles with shaped pieces.

  • The mix offers a different look from flakes in a single flavour.
  • For this mix, Jumbo lists milk, cereals containing gluten, soya and wheat. According to the product information, the shapes are less suitable for children under 3.

Products for breakfast and toppings

This selection includes chocolate flakes alongside other chocolate sprinkles for bread and toppings. If you’re looking specifically for flakes, check the product type: the selection also includes hagelslag and mixed sprinkles.

Venz milk chocolate sprinkles 400 g

Venz milk chocolate sprinkles 400 g

A milk chocolate option for bread or as a topping for yoghurt and cupcakes. Check the pack for the exact type of sprinkles and the ingredients if you’re choosing for several people.

View at Joybuy
g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

Milk chocolate flakes for bread or yoghurt if you’re after a classic flavour. Compare the 300 g pack size with what you’ll need for your planned breakfast, and check the label for the ingredients.

View at Joybuy
Venz chocolate and vanilla sprinkles 400 g

Venz chocolate and vanilla sprinkles 400 g

A mix of flavours for bread, yoghurt or baking at a celebratory meal. Check the type of sprinkles and the label if you need to avoid certain ingredients.

View at Joybuy
De Ruijter dark chocolate hagelslag 390 g

De Ruijter dark chocolate hagelslag 390 g

A dark chocolate flavour for bread or as a topping. This product is hagelslag, not chocolate flakes, so don’t choose it if you specifically want the flake shape.

View at Joybuy
De Ruijter milk chocolate flakes 200 g

De Ruijter milk chocolate flakes 200 g

A pack of milk chocolate flakes if you’re looking for this particular variety or a smaller pack. According to PLUS product information, this 200 g product contains milk, lactose and soya; check the label on the pack you receive, too.

View at Joybuy

Frequently asked questions

How do I check for allergens in chocolate flakes?

Before using them, read the label on the exact product you’ve bought. The Netherlands Food and Consumer Product Safety Authority says allergens in prepacked foods must be clearly listed in the ingredients list. Don’t assume another pack or flavour has the same ingredients.

How should I store chocolate flakes after opening?

Follow the storage instructions on the pack and close it after use. The product information for the PLUS chocolate flakes examined says to store them in a cool, dry, dark place; instructions may vary between products.

Are mixes of flakes with shapes suitable for young children?

Check the guidance for the specific mix. Jumbo says that the shapes in Venz Rimboe kroko flakes are less suitable for children under 3 because of their size; don’t assume the same guidance applies to other products.

Can I expect to find the same celebratory products for King’s Day as before?

Check your chosen shop’s range for the date you have in mind. Flavours, mixes and decorative options can change, so a product you’ve seen before may not be available this time.