Families stocking up for the holidays
If you’re taking flakes for several breakfasts or topping occasions, pack size and available storage space are worth considering.
Who is this choice relevant to?
Shoppers who check ingredients
If you have an allergy or prefer plant-based products, check the ingredients and allergens for each variety separately.
Shoppers with a clear flavour preference
If you have a particular preference for milk, dark or mixed flakes, look beyond the pack size to find a variety you’ll actually enjoy.
What should you look for when choosing?
First, work out how much you expect to use. Then compare the variety, the label and the storage instructions.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Pack size | Compare the net weight with how much you expect to use during the holidays; the packs covered here contain 200 g or 300 g. | If several people will use the pack at breakfast, you’ll want to take enough without having leftovers to store. For around 36% of shoppers, having enough in stock is the most important consideration. |
| Ingredients and allergens | Read the latest ingredients list and allergen information on the pack; check any vegan claim separately. | If you have a milk or soya allergy, you’ll need to check whether that particular variety is suitable. Around 22% of shoppers put this check first. |
| Flavour and variety | Choose between milk, dark or mixed flakes, and read the product description for the variety you’re considering. | A large stock won’t be much use if you don’t like the flavour. This is the top priority for around 21% of shoppers. |
| Summer storage | Check the best-before date and storage advice; consider where you can seal and store the opened pack. | If you’re taking the pack to your holiday accommodation, you’ll want to know whether you can store it there as directed on the label. For around 21% of shoppers, this is the most important consideration. |
Common mistakes
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Assuming ‘dark’ or ‘vegan’ means allergen-free
PLUS labels its dark chocolate flakes as vegan, but also says they may contain milk and lactose. Those claims don’t automatically tell you whether the product is suitable for someone with a milk allergy.
If you have an allergy, read the latest ingredients list and allergen information on the packaging, not just the front.
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Taking a large pack without somewhere to store it
Once opened, you’ll need to be able to store the pack as instructed on the packaging, especially on warm days.
Check the storage advice and choose a pack size that suits how much you’ll use and where you can seal and store it.
Brands compared
De Ruijter
An option if you’re specifically looking for De Ruijter chocolate flakes or want a 200 g milk variety.
- The milk variety reviewed comes in a 200 g pack.
- Jumbo’s product information lists milk, soya and lactose for this milk variety. If you have an allergy, check the label on the pack you buy.
Albert Heijn
According to Albert Heijn, AH own-brand flakes come in milk, dark and mixed varieties, all in 300 g packs.
- The three varieties mentioned offer a choice to suit different flavour preferences.
- Check the ingredients and allergens for each variety on the packaging.
Jumbo
Jumbo own-brand flakes are an option if you’re looking for a 300 g pack with a choice of milk, dark or duo.
- Jumbo lists its milk chocolate flakes in a 300 g pack.
- The milk variety lists milk as an allergen; check other varieties separately.
PLUS
PLUS offers 300 g packs of milk and dark chocolate flakes; the dark variety reviewed carries a Fairtrade label.
- PLUS labels the dark variety reviewed as vegan.
- That dark variety says it may contain milk and lactose. If you have an allergy, check the latest packaging.
Kiekeboe (ALDI)
ALDI describes Kiekeboe chocolate flakes as available in milk or dark, in 300 g packs.
- ALDI states that this product is Rainforest Alliance certified.
- Before buying, check the ingredients and allergens for your chosen variety on the packaging.
Chocolate flakes and sprinkles on Joybuy
These products include milk chocolate flakes and other varieties of chocolate flakes or sprinkles for bread and toppings. Choose based on the variety you want, the pack size and the information on the label.
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g'woon milk chocolate flakes 300 g
For anyone looking for milk chocolate flakes for several breakfasts or topping occasions. The pack contains 300 g; if you have allergies, check the latest label.
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Venz Jungle Flakes 200 g
For anyone looking for a mix to use on bread or as a topping, and who can make do with a 200 g pack. If you have allergies, check the packaging, particularly for soya, wheat and possible milk.
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Sprinkles Choca Flakes 200 g
A 200 g pack of chocolate flakes for anyone looking for a smaller amount to use on bread or yoghurt. If you have allergies, read the latest ingredients and allergen information.
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De Ruijter Flakes Milk 200 g
For anyone specifically looking for De Ruijter’s milk variety and a 200 g pack. If you have allergies, check the latest packaging for milk, soya and other allergens.
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De Ruijter Intense Pure Chocolate Sprinkles 200 g
For anyone looking for these dark chocolate sprinkles as a topping and a 200 g pack. Don’t assume ‘dark’ means allergen-free: check the label for milk ingredients and soya.
Frequently asked questions
Are dark chocolate flakes suitable for someone with a milk allergy?
You can’t tell from the word ‘dark’ alone. PLUS labels its dark chocolate flakes as vegan, but also says they may contain milk and lactose. If you have a milk allergy, check the latest ingredients and allergen information on the packaging.
How should I store chocolate flakes during the summer holidays?
Follow the storage advice on the pack and seal it properly after use. If you’re stocking up, choose somewhere you can store the flakes as directed, and check the best-before date too.
When should I choose a 200 g pack instead of a 300 g one?
A 200 g pack is a good fit if you expect to use fewer flakes or are looking for a particular variety in that size. A 300 g pack may be more practical for several breakfasts or topping occasions, as long as you can store it according to the label.