Who is this for?

Buying sweet sandwich toppings

You’re looking for chocolate flakes to put on bread, whether for breakfast or brunch. Jumbo, ALDI and PLUS offer 300 g variants; check which flavour and pack size suit the way you’ll use them.

Buying party snacks

You want to put together a selection of savoury snacks. Jumbo and Albert Heijn list chocolate flakes under sweet sandwich toppings or sprinkles, so start by looking in the party snacks category.

What should you look for when choosing?

First decide whether you’re looking for something to put on bread or snacks to serve with drinks. Then compare the options in the relevant product category.

What to considerWhat should you check?Who is this important for?
Product category Check whether the product is listed under sandwich toppings and sprinkles or party snacks. I want snacks to serve with drinks, not a pack of flakes for bread. For around 50% of consumers making this choice, finding the right product category comes first.
Flavour and pack size Compare your chosen milk, dark or mixed variant, as well as the pack weight. When I buy flakes for bread, I want to choose a flavour and know how much is in the pack. Around 33% of consumers prioritise choosing the right variant.
Ingredients and allergens Read the current label for the exact variant, including any ‘contains’ and ‘may contain’ statements. I need to be able to check what’s in the pack I’ve chosen before buying it. Around 17% of consumers prioritise checking the label.

Common mistakes

  • Mistaking chocolate flakes for party snacks

    Jumbo and Albert Heijn list flakes as sweet sandwich toppings or sprinkles. That won’t give you the party snacks you’re looking for.

    Decide when you’ll be serving the food before comparing products: look for sandwich toppings to put on bread and party snacks for a selection of savoury bites.

  • Assuming allergens from the product name

    According to Jumbo’s product information, De Ruijter Royaal chocolate flakes, 240 g, contain soya and may contain milk. Another variant may have a different label.

    Check the ingredients and allergen information on the pack you’re actually choosing.

Brands to consider

Jumbo

Jumbo offers own-brand chocolate flakes in milk, dark and mixed variants.

  • The milk and dark variants shown come in 300 g packs.
  • Check the exact variant and the information on the pack before choosing.

ALDI Kiekeboe

ALDI lists Kiekeboe chocolate flakes in milk and dark varieties.

  • The listed pack contains 300 g.
  • The product page directs you to the shop; check which variant is available there.

PLUS

PLUS offers own-brand chocolate flakes in milk and dark varieties.

  • PLUS lists both flavours shown in 300 g packs.
  • Choose based on the information for the specific milk or dark variant.

Albert Heijn

Albert Heijn lists AH chocolate flakes in milk, dark and mixed varieties, alongside other brands.

  • The AH variants shown come in 300 g packs.
  • Check which flavour suits the way you’ll use them, and read the label for that variant.

De Ruijter

De Ruijter offers several chocolate flakes, including the Royaal variant.

  • For the 240 g pack of Royaal chocolate flakes, Jumbo lists at least 40% cocoa solids.
  • According to that product information, the variant contains soya and may contain milk; check the label on the pack you choose.

Related products

Related products will appear soon.

Frequently asked questions

Are chocolate flakes suitable for a selection of savoury snacks?

Chocolate flakes aren’t a substitute for the party snacks you’re looking for. Jumbo and Albert Heijn list flakes under sandwich toppings and sprinkles; for snacks to serve with drinks, look in the party snacks category.

Should I check for allergens in chocolate flakes?

Yes, check the allergen information for the exact variant. For De Ruijter Royaal chocolate flakes, 240 g, Jumbo states that they contain soya and may contain milk. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on food labels.

How should I store chocolate flakes?

Follow the storage instructions on the pack for your variant. For the De Ruijter Royaal variant shown by Jumbo, the advice is to store it in a cool, dry place and gently press the pack closed after use.