Group breakfast organisers
You’re putting out rolls, yoghurt or a toppings table and want to know how much to buy. Pack weight and availability are more useful starting points than the idea of a sharing bag.
Who are flakes practical for?
Anyone serving a choice of flavours
Choose between milk, dark, white or a mix to offer more than one flavour at breakfast. Check the contents of the variety you choose: a different flavour may also mean a different pack and ingredients list.
Anyone buying for people with different allergies
Before serving, you need to know which ingredients and allergens are in each pack. The Netherlands Food and Consumer Product Safety Authority says allergen information appears on the labels of pre-packed foods, so check the packaging you’re actually using.
What should you look for when choosing?
First decide whether you want to serve flakes on bread, yoghurt or something else. Then you can choose a suitable quantity and flavour. If you’re sharing something to eat straight from the pack, a different snack category is a better fit.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Quantity | Compare the net weight with the number of portions you’re planning and work out how many packs you’ll need. | If I’m making rolls for several people, I want enough sprinkles without relying on just one pack. Around 37% of consumers put having enough in the pack first. |
| Flavour and presentation | Check whether the variety is milk, dark, white or a mix, and whether it suits your serving plans. | For a toppings table, I want to choose which flavour to put out, rather than looking only at pack size. Flavour is the main consideration for around 27% of consumers. |
| Ingredients and allergens | Read the ingredients and allergen information on each individual pack, even when choosing a different variety from the same brand. | When several people are eating together, I want to check what’s in each topping before serving it. Around 18% of consumers give this check top priority. |
| Serving and storage | Plan what you’ll serve the flakes on and check the storage and resealing instructions on the pack. | If the food needs to last for the day, I want to know whether I can store the pack as directed on the label and close it after use. For around 18% of consumers, practical use matters most. |
What’s easy to overlook?
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Mistaking a pack of flakes for a sharing bag
The flakes shown by Jumbo and PLUS are intended as a bread topping or sprinkles. If you want to share them on the go, you’ll also need bread, yoghurt or something else to serve them with.
Plan to use flakes for breakfast or as a topping. If you want something you can share straight from a bag, choose a product from a snack category instead.
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Assuming all flavours have the same allergens
PLUS lists milk and lactose in its milk chocolate flakes. De Ruijter Vlokfeest Puur & Wit lists, among other things, wheat and soya, and may contain milk. You can’t automatically apply this information to other varieties.
Read the label on each pack separately and keep the packaging handy when serving a group.
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Planning around a variety shown online before checking availability
Jumbo lists De Ruijter Vlokfeest Puur & Wit, 300 g, as no longer part of its online range. Lidl shows its 300 g milk chocolate flakes as an in-store product. This makes your choice of shop and variety important when planning your shopping.
Before you set off, check that your preferred flavour is available at the shop where you plan to buy it, and choose a suitable alternative if necessary.
Brands to consider
Jumbo
Jumbo offers its own-brand chocolate flakes in 300 g packs, including milk, dark and a duo mix.
- The varieties give you a choice in the same pack size for breakfast or a toppings table.
- They’re still packs of bread topping or sprinkles, not ready-to-eat sharing bags; check which variety is available.
PLUS
PLUS offers, among other things, 300 g milk chocolate flakes for use as a bread topping or as sprinkles.
- The product label gives you information to help assess the variety you’ve chosen.
- The milk variety shown contains milk and lactose. Check the current label before buying for a group.
Kiekeboe
ALDI offers Kiekeboe chocolate flakes in milk and dark varieties, both in 300 g packs.
- You can choose between two listed flavours when planning a group breakfast.
- ALDI directs shoppers to its stores, so check whether your preferred variety is available there.
De Ruijter
Jumbo offers De Ruijter flakes in different flavours and pack sizes, including 140 g, 200 g and 240 g.
- Milk, dark, white and mixed varieties give you different options for bread toppings or sprinkles.
- Don’t count on a particular festive mix if it’s unavailable: Jumbo lists De Ruijter Vlokfeest Puur & Wit, 300 g, as no longer part of its online range.
Sprinkles for breakfast and toppings at Joybuy
These products are suitable for a shared breakfast or a toppings table. Note the difference between flakes, Chocolate Chunks and chocolate strands; none of these types of sprinkles is automatically a sharing bag to eat straight from the pack.
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G'woon Just Sprinkles Mix 400 g
A mix for anyone who wants to put sprinkles on bread at a shared breakfast. The pack contains 400 g; check the ingredients and allergens on the pack before serving.
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g'woon Milk Chocolate Flakes 300 g
Milk chocolate flakes for breakfast with bread or yoghurt, as long as you bring something to serve them on. The pack contains 300 g; check the ingredients and allergens on the label when you buy it.
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De Ruijter Chocolate Chunks 390 g
Chocolate sprinkles for anyone who wants to serve a topping with bread, yoghurt or baked goods. The pack contains 390 g; don’t assume chunks are the same type of product as flakes.
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g'woon Hagelslag Milk Chocolate With Smileys 600 g
Milk chocolate strands for bread or a toppings table if you’re looking for hagelslag rather than flakes. The pack contains 600 g; check the information on the packaging before serving it to a group.
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De Ruijter Hail Chocolate Pure 390 g
A dark chocolate variety for anyone looking to use sprinkles on bread or in a dessert. The pack contains 390 g; check the exact product type and allergens on the label.
Frequently asked questions
Can you take flakes to a festival as a sharing bag?
Not if you mean a bag you can all snack from directly. The flakes from Jumbo and PLUS are bread toppings or sprinkles, so take something to serve them on as well if you’re sharing them.
Is a 300 g pack enough for a group?
It depends on the number of people and how much you use per portion. Jumbo, PLUS, ALDI and Lidl offer 300 g varieties; use your serving plans to work out how many packs you’ll need.
Should I check the allergens again for different flavours?
Yes, read the label for every variety you choose. PLUS lists milk and lactose in its milk chocolate flakes, while De Ruijter Vlokfeest Puur & Wit lists, among other things, wheat and soya, and may contain milk. Don’t assume the same applies to other packs.
How should I store flakes during a day at a festival?
Follow the instructions on the packaging you take with you. PLUS says to store its 300 g milk chocolate flakes in a cool, dry, dark place; make sure you can keep them in those conditions at the venue.
Can I expect to find the same flakes in every shop?
Check whether your preferred variety is available at the shop where you’re buying your groceries. Lidl shows its 300 g milk chocolate flakes as an in-store product, while Jumbo lists De Ruijter Vlokfeest Puur & Wit, 300 g, as no longer part of its online range.