Who are these choices relevant to?

Organising several serving occasions

You’re looking for enough chocolate flakes for breakfast, sandwiches or toppings, and want to work out what pack size will suit.

Looking for flavour for a celebratory occasion

You’d like a mix of white and dark chocolate, or an extra-dark variety to serve with bread, yoghurt or baked goods.

Careful label reader

You need to check the ingredients and warnings for allergens such as milk, soya or wheat before serving flakes to others.

What should you look for when choosing?

Decide how much you want to serve and whether you can keep the flakes dry and sealed while you’re out. Then check the flavour and current label for each variety.

What to considerWhat to check before buyingWho it matters to
Pack size Check the weight and choose an amount that suits the planned serving occasions. If I want to offer sandwiches or toppings on more than one occasion, I want to take enough flakes without opening more than necessary. Around 45% of consumers prioritise finding a suitable pack size.
Taking them along and serving Read the storage advice and think about what you’ll serve the flakes on. When I’m out, I want to be able to keep the pack dry and sealed, and have something to sprinkle the flakes on when I get there. This is the main concern for around 33% of consumers.
Ingredients and allergens Read the current ingredients list and allergen warnings for the variety you’ve chosen. If I’m serving someone who needs to avoid certain ingredients, I want to be able to check the label on that particular pack. This is the top priority for around 22% of consumers.

Common mistakes

  • Assuming dark or vegan means allergen-free

    PLUS labels its dark chocolate flakes as vegan and also warns that the product may contain milk and lactose. Jumbo says its dark flakes may contain milk.

    If you have an allergy, read the ingredients and warnings on the current packaging. Don’t rely on the product name or a dietary label alone.

  • Taking flakes along without planning how to serve them

    Chocolate flakes are used as a filling or topping. Without bread, yoghurt or another suitable base, you won’t be able to serve them as intended.

    Plan what you’ll sprinkle them on, too, and follow the storage advice on the packaging while you’re out.

Brands to consider

Kiekeboe (ALDI)

ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, in 300 g packs.

  • ALDI displays a Rainforest Alliance label on these flakes.
  • Check the ingredients and allergen information for your chosen variety on the packaging.

PLUS

PLUS offers 300 g packs of dark chocolate flakes with a Fairtrade cocoa label.

  • PLUS labels this dark variety as vegan and vegetarian.
  • The label says that the product may contain milk and lactose.

Albert Heijn

According to Albert Heijn, AH Mix flakes are made up of 50% dark and 50% white flakes, in a 300 g pack.

  • A mix for anyone who wants to serve both types of flakes.
  • This mix contains milk and lactose; check the current packaging before serving it to others.

Jumbo

Jumbo offers milk and dark chocolate flakes in 300 g packs.

  • Jumbo states that its dark variety contains at least 35% cocoa solids.
  • Jumbo says that the dark variety may contain milk.

De Ruijter

De Ruijter offers milk and dark chocolate flakes, mixes and the Royaal extra dark variety.

  • The Royaal extra dark pack at PLUS contains 240 g and is an option if you’re looking specifically for this variety.
  • According to the PLUS label, Royaal contains soya and may contain milk.

Lidl

Lidl offers milk chocolate flakes in a 300 g pack.

  • A milk chocolate option if that’s the flavour you’re after.
  • Check the ingredients and allergen information on the packaging before serving.

Chocolate flakes and mixes at Joybuy

These products are chocolate flakes and flavour mixes for use as a filling or topping. Choose the variety and pack size to suit your plans, and check the label before use.

De Ruijter Hail Chocolate Pure 390 g

De Ruijter Hail Chocolate Pure 390 g

A dark chocolate variety in a 390 g pack for planned serving occasions. Check the current ingredients and allergen information on the packaging before serving.

View at Joybuy
g'woon Milk Chocolate Flakes 300 g

g'woon Milk Chocolate Flakes 300 g

300 g of milk chocolate flakes for bread or yoghurt. Check the current packaging carefully for allergen information, particularly if wheat is a concern for the person you’re serving.

View at Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

A 200 g flavour mix for anyone looking to add variety to a topping. Joybuy’s product information lists allergens including wheat, soya and milk; check the current packaging before serving.

View at Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

200 g of milk chocolate flakes for anyone looking for a smaller pack to enjoy with bread or yoghurt. Read the current ingredients and allergen information on the packaging.

View at Joybuy
Venz Jungle Flakes 200 g

Venz Jungle Flakes 200 g

A 200 g mix for anyone who wants to use different types of flakes as a topping. Check the current ingredients and allergen information on the packaging, especially if milk needs to be avoided.

View at Joybuy

Frequently asked questions

When should I check the allergen label on chocolate flakes?

Always check the current label carefully when buying or serving food for someone with an allergy or other dietary restriction. Different varieties list ingredients such as milk, soya or wheat, or warn that an ingredient may be present.

Are dark or vegan flakes automatically suitable for someone with a milk allergy?

No. A product name or vegan label alone doesn’t tell you enough about allergen warnings. PLUS says its dark chocolate flakes, which are labelled vegan, may contain milk and lactose. So always read the label on the pack you’ve chosen.

How should I take chocolate flakes to an event?

Keep the pack sealed and follow the storage advice on the label, including any instructions to store the flakes in a cool, dry place. Take something to serve them on, too, and check the event’s rules on bringing your own food in advance.

Can I serve chocolate flakes as a festival snack on their own?

Chocolate flakes are meant to be used as a filling or topping, rather than served on their own as a complete snack. For example, plan to serve them with bread or yoghurt.