Who are chocolate flakes suitable for?

Organisers of a small toppings station

You’re serving chocolate flakes on rolls, yoghurt, porridge or cakes and want a pack that will cover several portions. First, work out how much you’ll need and what you’ll serve it on. The pack weight alone won’t tell you how many packs to buy.

Organisers catering for visitors with allergies

You’re putting chocolate flakes out for everyone to share and want visitors to be able to check the allergens in the variety you’ve chosen. This information needs extra attention if you’re transferring the flakes from their packaging to a bowl.

Organisers looking for a choice of flavours or colours

You’re using chocolate flakes as a decorative topping and are considering plain, milk, white or mixed varieties. Choose the exact variety to suit your preferred flavour and presentation, then check the ingredients and allergens again.

What should you look for when choosing?

First, decide whether you’re setting up a toppings station or handing out a snack that can be eaten without anything else. For a toppings station, choose the pack size and variety, then work out how you’ll serve and store the flakes outdoors.

What to consider What to check before buying Who it matters to
Quantity and pack size Compare the pack weight with the number of times you’ll be serving, and consider whether you can reseal an opened pack. If I’m sprinkling flakes over several rolls or desserts, I don’t want to keep opening a new small pack; this is the top priority for around 39% of consumers.
Allergens when serving for everyone to share Read the label for the exact variety and decide how visitors will access the allergen information if the flakes are served unpackaged. When using a shared bowl, I want visitors to know which allergens are in the flakes; this is the top priority for around 23% of consumers.
Flavour and use Decide what you’ll serve the flakes on, then choose between plain, milk, white or mixed varieties. Check the ingredients for each variety. If I want the topping to stand out visually too, the flavour and colour matter to me; this is the first thing around 23% of consumers consider.
Storage and transport Read the storage advice on the pack and work out how you’ll keep your stock dry and reseal it after use. If I’m taking supplies to an outdoor venue, I want to know how to store opened flakes; this is the biggest consideration for around 15% of consumers.

Common mistakes

  • Treating chocolate flakes as an everyday snack to share

    The suggested uses are as a spread or topping for things such as bread, yoghurt and cakes. Serving them without anything to go with them doesn’t fit that plan.

    Before buying, decide what visitors will be able to combine the flakes with. Choose a different product category if you’re looking for a snack that can be eaten straight from the pack.

  • Assuming all varieties contain the same allergens

    Plain, white and mixed chocolate flakes may list different ingredients and allergens. The label for one flavour is no substitute for the label for another.

    Check each pack you’ve chosen individually, and keep the information available at the serving area if you’re offering the flakes unpackaged.

  • Relying on a product page as the definitive label

    When it comes to serving, the information on the product you’ve actually bought is what matters, including the ingredients, allergens and storage advice.

    Check the packaging again when your order arrives, even if you’ve already chosen a variety.

Brands to consider

De Ruijter

The range includes plain, milk and mixed chocolate flakes for anyone looking for a particular flavour.

  • The Royaal extra plain variety described by Albert Heijn lists at least 40% cocoa solids.
  • Check the allergens for each variety: the plain chocolate flakes described by Jumbo contain soya and may contain milk.

Albert Heijn

The category includes its own milk, plain and mixed chocolate flakes, as well as branded products.

  • The own-brand milk, plain and mixed varieties listed each come in a 300 g pack.
  • Check the information for each individual variety for ingredients and allergens.

Jumbo

The retailer offers its own plain, milk and duo-mix chocolate flakes as options for a toppings station.

  • The own-brand varieties mentioned come in 300 g packs.
  • Check the packaging for your chosen flavour before serving it for everyone to share.

Lidl

The listed 300 g milk chocolate flakes are an option to look out for when you visit the shop.

  • The product listing gives the pack weight as 300 g.
  • Check the label on the exact pack in store for ingredients and allergens.

ALDI / Kiekeboe

The Kiekeboe listing includes milk and plain chocolate flakes.

  • Both flavour options mentioned come in a 300 g pack.
  • Choose the exact variety and check the information on its packaging.

PLUS

The own-brand plain chocolate flakes reviewed come in a 300 g pack.

  • The stated weight makes it easy to include this pack in your serving plan.
  • A statement on the product page is no substitute for the label; also check for information about possible allergens.

Products for a toppings station

These Joybuy products are options for use as a spread or topping with bread, yoghurt or cakes. The pack sizes and product types vary. In particular, check whether Chocolate Chunks, Hail Chocolate Pure and Milk Sprinkles are the right products for what you’re looking to serve as chocolate flakes.

g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

For anyone looking to serve milk chocolate flakes as a spread or topping. The pack contains 300 g. Check the allergens on the exact pack carefully, as the available information about wheat does not match.

View at Joybuy
De Ruijter Chocolate Chunks 390 g

De Ruijter Chocolate Chunks 390 g

A chocolate topping for serving with a base product such as yoghurt or cake. The pack contains 390 g. Check that this product format suits your serving plan, and read the label for milk, soya and possible traces of lactose.

View at Joybuy
De Ruijter Hail Chocolate Pure 390 g

De Ruijter Hail Chocolate Pure 390 g

For anyone looking for a plain chocolate option as a spread or topping. The pack contains 390 g. Check whether this product format is the type of chocolate flakes you’re after, and read the label for milk, soya and lactose.

View at Joybuy
Venz Milk Sprinkles 380 g

Venz Milk Sprinkles 380 g

For a toppings station with a milk chocolate flavour. The pack contains 380 g. Check the product format if you’re specifically looking for flakes; for shared serving, also check the label for lactose, milk and soya.

View at Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

For anyone looking to use a mix of chocolate and vanilla flakes as a topping. The pack contains 200 g, making it smaller than the other packs in this selection. Check the label for wheat, soya and the possible presence of milk.

View at Joybuy

Frequently asked questions

Can visitors eat chocolate flakes straight from the pack as a snack to share?

Chocolate flakes aren’t a good fit for a serving plan where visitors want to snack from a bag without anything else. The uses described are mainly as a spread or topping for things such as bread, yoghurt and cakes. If you’re handing out a snack to eat straight away, choose a different product category.

Is 300 g enough for a small toppings station?

A 300 g pack may be suitable for a small toppings station, but the weight alone won’t tell you how many packs you need. Plan your servings based on the number of visitors, what you’ll serve the flakes with and how much you want to offer.

What allergen information do I need if I’m serving flakes from a bowl?

If you’re a business serving unpackaged flakes to consumers in the Netherlands, information about any allergens present must be available before they make their choice. The Netherlands Food and Consumer Product Safety Authority says that, for unpackaged products, this information must be provided in a way other than on the packaging label. So make sure details for the exact variety are accessible at the serving area.

Do plain and mixed chocolate flakes contain the same allergens?

No. Don’t assume that different varieties contain the same allergens. The plain De Ruijter flakes described by Jumbo contain soya and may contain milk, while the Choca flakes described by PLUS contain wheat, cereals containing gluten and soya, and may contain milk. Always read the label on the pack you’re serving.

How should I store opened chocolate flakes during an outdoor event?

Follow the storage advice on the pack you’ve chosen and keep the supply tightly closed when you’re not serving it. Store the flakes in a dry place and avoid leaving them in direct sunlight for long periods. Also check the use-by date on the packaging.