What should you look for when choosing?
First, decide whether you’re setting up a toppings station or handing out a snack that can be eaten without anything else. For a toppings station, choose the pack size and variety, then work out how you’ll serve and store the flakes outdoors.
| What to consider |
What to check before buying |
Who it matters to |
| Quantity and pack size |
Compare the pack weight with the number of times you’ll be serving, and consider whether you can reseal an opened pack. |
If I’m sprinkling flakes over several rolls or desserts, I don’t want to keep opening a new small pack; this is the top priority for around 39% of consumers. |
| Allergens when serving for everyone to share |
Read the label for the exact variety and decide how visitors will access the allergen information if the flakes are served unpackaged. |
When using a shared bowl, I want visitors to know which allergens are in the flakes; this is the top priority for around 23% of consumers. |
| Flavour and use |
Decide what you’ll serve the flakes on, then choose between plain, milk, white or mixed varieties. Check the ingredients for each variety. |
If I want the topping to stand out visually too, the flavour and colour matter to me; this is the first thing around 23% of consumers consider. |
| Storage and transport |
Read the storage advice on the pack and work out how you’ll keep your stock dry and reseal it after use. |
If I’m taking supplies to an outdoor venue, I want to know how to store opened flakes; this is the biggest consideration for around 15% of consumers. |
Products for a toppings station
These Joybuy products are options for use as a spread or topping with bread, yoghurt or cakes. The pack sizes and product types vary. In particular, check whether Chocolate Chunks, Hail Chocolate Pure and Milk Sprinkles are the right products for what you’re looking to serve as chocolate flakes.
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g'woon milk chocolate flakes 300 g
For anyone looking to serve milk chocolate flakes as a spread or topping. The pack contains 300 g. Check the allergens on the exact pack carefully, as the available information about wheat does not match.
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De Ruijter Chocolate Chunks 390 g
A chocolate topping for serving with a base product such as yoghurt or cake. The pack contains 390 g. Check that this product format suits your serving plan, and read the label for milk, soya and possible traces of lactose.
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De Ruijter Hail Chocolate Pure 390 g
For anyone looking for a plain chocolate option as a spread or topping. The pack contains 390 g. Check whether this product format is the type of chocolate flakes you’re after, and read the label for milk, soya and lactose.
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Venz Milk Sprinkles 380 g
For a toppings station with a milk chocolate flavour. The pack contains 380 g. Check the product format if you’re specifically looking for flakes; for shared serving, also check the label for lactose, milk and soya.
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De Ruijter Flake Feast 200 g
For anyone looking to use a mix of chocolate and vanilla flakes as a topping. The pack contains 200 g, making it smaller than the other packs in this selection. Check the label for wheat, soya and the possible presence of milk.
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Frequently asked questions
Can visitors eat chocolate flakes straight from the pack as a snack to share?
Chocolate flakes aren’t a good fit for a serving plan where visitors want to snack from a bag without anything else. The uses described are mainly as a spread or topping for things such as bread, yoghurt and cakes. If you’re handing out a snack to eat straight away, choose a different product category.
Is 300 g enough for a small toppings station?
A 300 g pack may be suitable for a small toppings station, but the weight alone won’t tell you how many packs you need. Plan your servings based on the number of visitors, what you’ll serve the flakes with and how much you want to offer.
What allergen information do I need if I’m serving flakes from a bowl?
If you’re a business serving unpackaged flakes to consumers in the Netherlands, information about any allergens present must be available before they make their choice. The Netherlands Food and Consumer Product Safety Authority says that, for unpackaged products, this information must be provided in a way other than on the packaging label. So make sure details for the exact variety are accessible at the serving area.
Do plain and mixed chocolate flakes contain the same allergens?
No. Don’t assume that different varieties contain the same allergens. The plain De Ruijter flakes described by Jumbo contain soya and may contain milk, while the Choca flakes described by PLUS contain wheat, cereals containing gluten and soya, and may contain milk. Always read the label on the pack you’re serving.
How should I store opened chocolate flakes during an outdoor event?
Follow the storage advice on the pack you’ve chosen and keep the supply tightly closed when you’re not serving it. Store the flakes in a dry place and avoid leaving them in direct sunlight for long periods. Also check the use-by date on the packaging.