Who is this choice relevant to?

Organisers who want to serve without awkward decanting

If you want to serve flakes after the Easter egg hunt, deciding whether to sprinkle or squeeze matters more than the size of a bottle. PLUS and De Ruijter describe dry flakes sold in a packet or box; the squeeze bottle described by HANOS, on the other hand, contains a smooth topping.

Easter brunch hosts choosing flavours and decorations

For toast toppings or decoration, you can choose from plain chocolate, milk chocolate and mixed flakes. Jumbo shows a range of options; Albert Heijn mentions uses for De Ruijter White Flakes, including topping cupcakes. Choose a variety to suit what you plan to serve.

Households that need to check allergens

When sharing with children or guests, the exact variety matters. According to PLUS product information, De Ruijter Plain Chocolate Flakes contain soya and may contain milk; Jumbo lists, among other things, wheat and soya for De Ruijter Vlokfeest Plain & White. Always check the label on the specific pack you choose.

What should you look for when choosing?

First decide whether you want to sprinkle dry flakes or drizzle a smooth topping. If you choose flakes, then pick the variety and quantity that suit the occasion.

Dry flakes

Choose these if: you want to sprinkle flakes on bread or use them as a loose decoration.

Bear in mind: a packet or box won’t give you the same dispensing method as a squeeze bottle; if you like, sprinkle them over a plate or bowl.

Smooth topping in a squeeze bottle

Choose this if: you want to drizzle a smooth topping, such as the sauce-like topping HANOS describes for a squeeze bottle.

Bear in mind: this is a different product from dry chocolate flakes, with a different texture and ingredients.

What to consider What to check when buying Who it matters to
How you’ll serve it Decide whether you want to sprinkle dry flakes or drizzle a smooth topping. Don’t choose a bottle size until you’ve made that product choice. I want to serve flakes after the hunt without first pouring them into an unsuitable bottle. An estimated 33% of consumers put this serving choice first.
Allergens Read the ingredients and allergen information on the pack of the exact variety, and keep different products separate when serving. If guests need to avoid certain ingredients, I want to know which product I’m offering them. For around 27% of consumers, this is their first concern.
Flavour and decoration Compare plain chocolate, milk chocolate and mixed varieties for the flavour and use you want; if you choose a different variety, check the label again. For Easter brunch, I want to choose flakes that suit the toast topping or decoration. This is the top priority for an estimated 20% of consumers.
Pack size Check how many grams the pack contains and match this to the number of occasions you’ll serve it and the space you have to store it in a cool, dry place. I want to have enough flakes at home without ending up with too many leftovers. Around 20% of consumers give the quantity they need top priority.

Common mistakes

  • Buying a squeeze bottle for dry flakes

    A squeeze bottle for smooth topping won’t turn dry flakes into a sauce. PLUS and De Ruijter describe flakes sold in a packet or box, whereas the topping in the squeeze bottle described by HANOS has a smooth texture.

    For flakes, sprinkle them straight from the pack when serving. If you want to drizzle lines of topping, choose a product designed to be dispensed from a squeeze bottle.

  • Assuming all flakes have the same allergens

    Allergen profiles vary from one product to another. PLUS lists soya and possible traces of milk for De Ruijter Plain Chocolate Flakes; Jumbo lists, among other things, wheat and soya for De Ruijter Vlokfeest Plain & White.

    Check the current packaging for each variety you choose, and keep products separate when serving them to guests.

  • Assuming your preferred variety will be in store

    ALDI warns that the Kiekeboe flakes shown may sell out quickly. A product listing doesn’t guarantee that the variety will be in your local store when you visit.

    Check availability before making a special trip for one particular variety.

    If it’s not available, you may need to make an extra trip to another shop.

Brands to consider

De Ruijter

For anyone who wants to compare different types of flakes, including plain chocolate, white chocolate and a mixed variety.

  • PLUS lists a 200 g plain chocolate variety; Jumbo also shows Royaal in a 240 g pack and Vlokfeest Plain & White.
  • Don’t assume every variety has the same allergen profile: PLUS lists soya and possible traces of milk for the plain chocolate variety, while Jumbo lists, among other things, wheat and soya for Vlokfeest.

Venz

A brand to consider if you’re looking for flakes combining chocolate and vanilla flavours.

  • Jumbo shows, among other products, Venz Rimboe Kroko Plain/Vanilla in a 200 g pack.
  • Check the ingredients and allergen information on the pack of the variety you choose.

Choca

An option if you want to compare regular flakes with a mixed variety.

  • Jumbo’s range overview includes Choca Flakes in a 200 g pack.
  • Check the ingredients and allergens for the specific variety; the brand name alone doesn’t tell you whether it’s suitable for a squeeze bottle.

PLUS

Own-brand plain chocolate and milk chocolate flakes in 300 g packs.

  • PLUS product information gives the pack size and storage instructions for both varieties.
  • According to PLUS, the milk chocolate variety contains milk and lactose; check the current label for allergens on the plain chocolate variety too.

Kiekeboe

ALDI’s own brand for anyone looking for 300 g packs of milk or plain chocolate flakes.

  • ALDI lists both varieties and a pack size of 300 g on its product page.
  • ALDI directs customers to its stores to buy the product and warns that items may sell out quickly.

Sprinkling products at Joybuy

These products suit anyone looking for chocolate toppings to sprinkle when serving food after an Easter egg hunt. Choose by product type, variety and pack size; a pack of flakes or another sprinkle-on topping isn’t a squeeze bottle for smooth topping.

Venz milk chocolate flakes, 400 g

Venz milk chocolate flakes, 400 g

For anyone who wants to sprinkle milk chocolate flakes and is looking for a 400 g pack.

Check the allergens on the pack of this variety before sharing.

View at Joybuy
g'woon milk chocolate flakes, 300 g

g'woon milk chocolate flakes, 300 g

A milk chocolate variety to sprinkle if a 300 g pack suits your planned serving occasion.

Read the label on this pack if allergens are a concern.

View at Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes, 200 g

A 200 g pack for anyone who wants to sprinkle a smaller quantity of flakes.

Check the ingredients and allergens on the pack you choose.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure, 390 g

For anyone who wants to sprinkle plain chocolate topping and is considering a 390 g pack.

If you specifically want to serve flakes, check the exact product type and allergens on the pack.

View at Joybuy
Venz Tiger Flakes, 200 g

Venz Tiger Flakes, 200 g

A 200 g pack for anyone who wants to use this Venz variety as a sprinkle-on topping.

Before sharing, read the ingredients and allergens on the exact pack.

View at Joybuy

Frequently asked questions

Can I put dry chocolate flakes in a squeeze bottle for the Easter egg hunt?

Don’t use a squeeze bottle as the default way to serve dry flakes. PLUS and De Ruijter describe flakes sold in a packet or box, while the squeeze bottle described by HANOS contains a smooth topping. If you want to serve flakes, sprinkle them from the pack over a plate or bowl.

What pack size is right for a small serving occasion?

Choose the pack size based on how many flakes you want to use, not the size of a bottle. Product information from PLUS, Jumbo and ALDI includes packs of 200 g, 240 g and 300 g, among other sizes; also compare the variety you want and the storage instructions.

Do plain and mixed flakes have the same allergens?

No. Check the allergen profile for each product and variety. PLUS lists soya and possible traces of milk for De Ruijter Plain Chocolate Flakes; Jumbo lists, among other things, wheat and soya for De Ruijter Vlokfeest Plain & White. Check the label on the exact pack before serving.

How should I store flakes around an outdoor activity?

Follow the instructions on the pack you choose. PLUS says to store chocolate flakes in a cool, dry place; the product information for De Ruijter Plain Chocolate Flakes also says to press the box closed carefully after use. Plan to sprinkle them when you’re ready to serve, then close the pack again.