Anyone organising a brunch for several guests
If several guests want flakes on bread or as a topping, it helps to compare the net weight with the other toppings. PLUS, ALDI and Jumbo list chocolate flakes in 300 g packs.
Who are these choices relevant to?
Hosts catering for guests with allergies
The exact variety matters for these guests. Listings from PLUS and De Ruijter show differences in ingredients including milk, soya and wheat, so you’ll need to check again when choosing a different flavour from the same brand.
What should you consider when choosing?
First, work out how many flakes you’d like to serve alongside the other toppings. Then choose a flavour and check whether the ingredients in that particular variety are suitable for your guests.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Amount | Compare the net weight with the number of guests and the other toppings. If there are likely to be leftovers, check the use-by date too. | If several guests want the same topping, I want to put enough on the table without opening more than necessary. Having enough in the pack is the top priority for around 50% of consumers. |
| Flavour and shape | Choose between milk, dark or a mix, and check whether the product contains flakes, sprinkles or chunks. | For bread and toppings, I want to choose a flavour and texture my guests will enjoy. Around 30% of consumers put this choice first. |
| Ingredients and allergens | Read the ingredients, allergen information and any warnings about possible traces on the exact pack. | If a guest has an allergy, I need to know whether this particular variety is suitable to serve. This is the main consideration for around 20% of consumers. |
Common mistakes
-
Assuming ‘vegan’ means ‘milk-free’
PLUS labels its 300 g pack of dark chocolate flakes as vegan, but also states that it may contain milk and lactose. So that label alone doesn’t answer the question for a guest with a milk allergy.
Check the allergen information and the ‘may contain’ statement on the exact pack for that guest.
-
Choosing a larger pack without considering leftovers
Packs of 200 g, 240 g and 300 g call for different estimates of how much will be left after brunch.
Choose the pack size based on the number of guests and the other toppings. If you opt for a larger pack, check the use-by date and storage instructions too.
-
Assuming allergen information is the same for every flavour from a brand
According to Jumbo’s product information, De Ruijter Royaal dark contains soya and may contain milk; De Ruijter Vlokfeest also lists wheat and cereals containing gluten.
Check each flavour separately, even if you’re already familiar with another pack from the same brand.
-
Assuming the same pack will still be available in store
The range may change between planning your brunch and doing the shopping. The pack size available may also differ from what you expected.
Check which variety is available shortly before brunch, and decide in advance which alternative size or flavour would work for your guests.
Brands to consider
De Ruijter
De Ruijter offers chocolate flakes in different flavours and pack sizes. Product listings from Albert Heijn, Jumbo and Joybuy include packs of 200 g, 240 g and 300 g.
- Jumbo’s listing for Royaal dark states that this variety contains at least 40% cocoa solids.
- Allergens vary by variety: according to Jumbo, Royaal dark contains soya and may contain milk; wheat and cereals containing gluten are also listed for Vlokfeest.
Jumbo
Jumbo lists its own-brand chocolate flakes in milk and dark varieties, both in 300 g packs.
- The two flavours listed have the same net weight, making it easier to choose based on taste.
- Check the pack for ingredient and allergen information for the variety you’ve chosen.
PLUS
PLUS lists 300 g packs of dark chocolate flakes with a vegan label and a Fairtrade Cocoa statement.
- The 300 g pack is an option if several guests want the same dark flakes.
- According to the product information, the flakes may contain milk and lactose. If a guest has a milk allergy, check the current pack.
Kiekeboe
ALDI lists Kiekeboe chocolate flakes in 300 g packs, in milk and dark varieties.
- ALDI states that these products are Rainforest Alliance certified.
- Check which flavour is available in store and read the ingredients on the pack you choose.
Products for your brunch table
This selection includes 200 g and 300 g packs of chocolate flakes, alongside two differently shaped chocolate toppings in 390 g packs. If you specifically want to serve flakes, check the product shape when making your choice.
No image available
g'woon melkchocoladevlokken, 300 g
A 300 g pack of milk chocolate flakes to share with several brunch guests. If anyone has an allergy, check the ingredients on the current pack.
No image available
De Ruijter Hail Chocolate Pure, 390 g
A 390 g pack of dark chocolate sprinkles. The name indicates that these are sprinkles, so don’t assume this is the right product if you’re looking for flakes.
No image available
De Ruijter Chocolate Chunks, 390 g
A 390 g pack of chocolate chunks for anyone looking for a different topping from flakes. Check the product shape before choosing it for bread or other brunch dishes.
No image available
Venz Jungle Flakes, 200 g
A 200 g pack of flakes if you want less than the 300 g packs mentioned above. Check the current pack for ingredients and allergen information.
No image available
De Ruijter Flake Feast, 200 g
A 200 g pack of flakes if that size better suits the number of guests or the other toppings. If anyone has an allergy, check the ingredients on this exact pack.
Frequently asked questions
Is 300 g of chocolate flakes enough for an Easter brunch?
A 300 g pack can be a useful starting point if several guests are sharing the flakes, but the amount you need depends on the number of guests and the other toppings. PLUS, ALDI and Jumbo list flakes in this pack size.
How many portions are there in 300 g of De Ruijter Royale flakes?
Albert Heijn’s listing gives 20 portions of 15 g for the 300 g pack. At a brunch table, the amount used per person may vary, especially if the flakes are also served as a topping.
Are vegan chocolate flakes suitable for someone with a milk allergy?
Not on the basis of the vegan label alone. PLUS states that its 300 g pack of vegan dark chocolate flakes may contain milk and lactose. If someone has a milk allergy, follow the allergen information on the exact pack.
Can I use the same allergen information for every flavour from one brand?
No, check each flavour separately. According to Jumbo’s listings, De Ruijter Royaal dark contains soya and may contain milk, while wheat and cereals containing gluten are also listed for De Ruijter Vlokfeest.
What should I check before serving flakes to guests?
Read the ingredients and allergen information on the pack you’re actually serving, especially if a guest has an allergy. Also compare the pack size with the number of guests, and check that you’ve chosen flakes rather than sprinkles or chocolate chunks.