Shoppers catering for large groups
You’re organising an Easter brunch, buffet or several breakfasts, and want to work out how many packs of flakes you’ll need without opening too many at once.
Who are these options for?
Hosts looking for variety
Alongside a basic supply, you’d like to offer plain, milk, white or mixed chocolate flakes to suit your brunch.
Organisers who need allergen information
You’re serving guests with different needs and want to be able to check the ingredients and allergens for each variety you choose. If you’re a business serving products loose, it’s also important to make this information available to guests.
What should you look for when choosing?
First, work out how many flakes you’ll need as a basic supply. Then choose any extra flavours and check the packaging of every variety before serving.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Quantity | Compare the net contents and decide how many packs you want to open for the breakfasts you’ve planned. | When I’m shopping for a large group, I want to have enough of the basics ready without opening every pack straight away. Around 38% of consumers prioritise having enough in stock. |
| Flavour and presentation | Choose between plain, milk, white and mixed varieties; check the cocoa content stated for the exact variety. | For a brunch with different flavour preferences, I want to offer another type of flakes alongside the basics. For around 31% of consumers, variety comes first. |
| Ingredients and allergens | Read the ingredients list, allergen information and any precautionary allergen statement on the pack you buy. | When guests ask what a topping contains, I want to be able to give them the information from the exact pack I’m serving. Around 31% of consumers prioritise these checks. |
Common Easter brunch mistakes
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Assuming the product name tells you about allergens
A plain variety isn’t automatically free from milk. PLUS states that its 300 g plain chocolate flakes may contain milk and lactose.
When your order arrives and before serving, check the ingredients and allergens on the packaging of the variety you’re actually using.
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Opening every pack straight away
Once opened, flakes should be kept dry and sealed tightly. If you open several packs at once, you’ll also have more opened stock left over after brunch.
Start with a limited number of packs, top up if needed and reseal opened packs straight away.
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Forgetting allergen information when serving products loose
According to the Netherlands Food and Consumer Product Safety Authority, businesses serving unpackaged food must make allergen information available to consumers. This also applies when flakes are served as a loose topping at a catered event.
Keep the packaging to hand and make sure guests can get the allergen information for every topping on offer.
Brands to consider
De Ruijter
Worth considering if you want to add a particular flavour or variety alongside your basic supply of flakes.
- Jumbo lists De Ruijter flakes in 200 g and 240 g packs.
- The 300 g Royaal variety described by Jumbo states that it contains at least 40% cocoa solids; check this information for each variety and pack.
Jumbo
A range to explore if you want to compare plain, milk and mixed chocolate flakes.
- Jumbo lists 300 g packs of plain and milk chocolate flakes, as well as a 300 g duo mix.
- For a mix, check the ingredients and allergens on the exact pack.
PLUS
An option if you’re looking for plain chocolate flakes in a 300 g pack.
- PLUS product information states that its 300 g plain variety contains at least 32% cocoa solids.
- PLUS also says this variety may contain milk and lactose; check the current packaging if this matters to your guests.
Kiekeboe
ALDI’s own brand lists 300 g packs of milk and plain chocolate flakes.
- With milk and plain varieties to choose from, you can pick the basic flavour that suits your brunch.
- Check the packaging and availability at your store for each variety you choose.
Lidl
Lidl lists 300 g packs of milk chocolate flakes as a store product.
- The listed pack size helps you plan how many packs to buy.
- Read the ingredients and allergen information on the pack before serving this variety to guests.
Products for your brunch
Below are flakes for a basic supply or a smaller top-up, alongside three chocolate sprinkle products. Sprinkles are a different bread topping from flakes, so choose carefully which type you want to serve and check the packaging for allergen information.
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g'woon milk chocolate flakes 300 g
The 300 g pack is an option if you want to have milk chocolate flakes ready as a basic supply for several brunch servings. Check the allergen information on the packaging before serving.
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De Ruijter Hail Chocolate Pure, sprinkles 390 g
This 390 g pack is for anyone who wants to serve plain chocolate sprinkles. Don’t choose it if you’re specifically looking for chocolate flakes, and check the allergen information on the packaging.
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De Ruijter Flake Feast 200 g
This 200 g pack of flakes can make a smaller addition to your basic supply for an Easter brunch. Check the packaging for the ingredients and allergens in this variety.
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Sprinkles Choca Flakes 200 g
A 200 g pack is a smaller flakes option if you want to offer another variety alongside your basic supply. Check the ingredients and allergens on the pack.
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De Ruijter Intense Pure Chocolate Sprinkles
These plain chocolate sprinkles are a different option from chocolate flakes. Check that this type of bread topping suits your brunch, and read the allergen information on the packaging before serving.
Frequently asked questions
How do I work out how many chocolate flakes I need for a large Easter brunch?
Decide how many guests and breakfast servings you want to provide flakes for, then compare the net contents of the packs. A 300 g variety can serve as a basic supply; only open extra packs when you need them.
Can I keep opened chocolate flakes after Easter?
Yes, as long as you seal the pack tightly and store it in a dry place. The Netherlands Nutrition Centre says opened plain chocolate flakes can be kept in a kitchen cupboard for up to one year; also follow the instructions on your product’s packaging.
Do I need to provide allergen information at an Easter buffet?
If you’re a business serving unpackaged food to consumers, allergen information must be available, according to the Netherlands Food and Consumer Product Safety Authority. For loose toppings, make sure guests can access the information from the packaging of every product you use.
Are plain chocolate flakes automatically suitable for someone with a milk allergy?
No. The word ‘plain’ doesn’t, by itself, tell you which allergens a variety does or may contain. PLUS states that its 300 g plain chocolate flakes may contain milk and lactose; always check the exact packaging.