Stallholder who uses toppings regularly
You use chocolate flakes often and want to choose a pack size that suits the amount you typically get through. A milk or dark variety could become your regular flavour choice.
Who should consider this choice?
Stallholder offering several flavours
You’d like to offer something alongside a standard topping, such as extra-dark flakes or a mix. In that case, what matters most is how the variety you choose tastes and looks on your own doughnuts.
Stallholder responsible for allergen information
You sell doughnuts with flakes unpackaged and need to be able to tell customers which allergens they contain before they buy. To do so, you’ll need information for every variety you use.
What should you look for?
First decide which flavour you want to use as your regular topping and which pack size suits your usage. Then check the ingredients and allergens for each variety.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Pack size | Compare the weight of each pack with how much you use and the space you have to store your stock in a dry place. The varieties listed range from 200 g to 400 g. | I use flakes regularly and want to choose packs that suit my usage, without opening more than I need each time. For around 45% of consumers, pack size is the most important factor. |
| Flavour and presentation | Choose between milk, dark and a mix; try a new variety on a small test batch of your own doughnuts first. | If customers can choose between toppings, I want each variety to taste right with my doughnuts. Around 33% of consumers put flavour choice first. |
| Allergen information | Check the current label for every variety and update the information for customers whenever you switch products. | If I sell products unpackaged, I want to be able to provide accurate information about the allergens they contain before purchase. For around 22% of consumers, managing this is their main concern when choosing; the requirement to provide information applies regardless of that priority. |
Common mistakes
-
Assuming all flakes contain the same allergens
Ingredients vary between varieties. Joybuy’s product information for Choca flakes lists ingredients including wheat starch and soya lecithin. According to the Netherlands Food and Consumer Product Safety Authority, customers must be able to get information about allergens present in unpackaged foods before they buy.
Keep the current label information for every variety you use, and update your allergen information as soon as you switch product or supplier.
-
Freezing flakes when there are no product-specific instructions to do so
For G'woon milk flakes, Joybuy recommends storing them in a cool, dry place away from sunlight and heat. This is not storage advice for every other variety.
Follow the storage advice on the pack you actually use, rather than assuming they should be kept in the freezer.
-
Making a branded variety or mix your regular topping straight away
A chocolate and vanilla mix or a dark variety offers a different flavour profile from milk flakes. A general product description for cakes and pastries won’t tell you how the flakes taste on your doughnuts.
Try a new variety on a small test batch first, then decide whether it works as a regular topping or as a separate option.
Brands and own-label options compared
These brands and own-label ranges offer different pack sizes and flavour profiles; always check the specific variety you choose.
Jumbo huismerk
Jumbo lists milk and dark chocolate flakes in 300 g packs, as well as a duo mix.
- Milk and dark offer separate flavour choices in the same listed pack size.
- Check the ingredients and allergens for the duo mix separately; you can’t infer them from the milk or dark varieties.
PLUS huismerk
PLUS lists dark chocolate flakes in a 300 g pack.
- A specific pack size to compare with other dark varieties.
- Assess the flavour and current label information for this variety separately.
De Ruijter
De Ruijter offers milk, dark and mixed varieties, among others; sellers also describe them as suitable for topping desserts or cakes and pastries.
- The different flavour profiles let you choose a separate topping.
- These uses are descriptions from sellers, not an assessment of how the flakes taste on Dutch doughnuts.
Choca
Choca flakes are listed in a 200 g pack and offer a distinct cocoa option.
- The pack size can be handy if you want to try a variety on a small scale first.
- Check the current label: ingredients listed by Joybuy include wheat starch and soya lecithin.
Kiekeboe
ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, both in 300 g packs.
- You can choose between milk and dark in the same listed pack size.
- Use the pack for your chosen flavour to check the current ingredient and allergen information.
Chocolate flakes on Joybuy
These products offer milk, dark and mixed flavour profiles in a range of pack sizes. They’re worth comparing as potential toppings; try your chosen flakes on one of your own doughnuts and check the current label before use.
No image available
Venz Milk Chocolate Sprinkles 400 g
A milk chocolate option to consider if you want to use this flavour profile as a topping.
- 400 g pack.
- If you’re selling products unpackaged, check the allergen information on the current packaging.
No image available
De Ruijter Hail Chocolate Pure 390 g
A dark variety for a stallholder who wants to assess this flavour profile as a separate topping.
- 390 g pack.
- Try the flavour on one of your own doughnuts and check the current allergen information.
No image available
De Ruijter Flake Feast 200 g
A mix of chocolate and vanilla flakes to try as a separate flavour option.
- 200 g pack.
- Check the ingredients and allergens for this mix separately from other De Ruijter varieties.
No image available
Sprinkles Choca Flakes 200 g
A cocoa option to try as a topping on a small test batch.
- 200 g pack.
- The ingredients listed by Joybuy include wheat starch and soya lecithin; check the current label before use.
Frequently asked questions
Do I need to provide allergen information for unpackaged Dutch doughnuts with flakes?
Yes. According to the Netherlands Food and Consumer Product Safety Authority, when you offer food unpackaged, customers must be able to get information about allergens present before they buy. Keep this information up to date for both the doughnut and every topping you use.
Can I use the same allergen information for all flakes?
No. Check the current packaging for every variety you use separately. For example, the ingredients in the Choca flakes described by Joybuy include wheat starch and soya lecithin; don’t assume the same applies to another flavour or brand.
Do chocolate flakes for a Dutch doughnut stall need to be kept in the freezer?
Don’t assume they need to be frozen: follow the instructions on the pack you choose. For G'woon milk flakes, Joybuy recommends storage in a cool, dry place away from direct sunlight and heat. Check the storage advice on the packaging for any other variety.