Which approach suits your stall?

Stallholders with predictable busy periods

If you expect to use several boxes of flakes over one or more selling days, you can prepare your unopened stock in advance. The 2- and 3-packs listed by Albert Heijn contain individual items, not a large catering-size pack. So plan how many boxes you’ll need for each selling day.

Sellers with one regular topping option

If you want to keep the choice at your stall simple with dark chocolate flakes, the De Ruijter Chocoladevlokken Puur 2-pack offers one consistent option in two separate packs. Choosing this product doesn’t remove your responsibility to make allergen information available to customers when selling unwrapped products.

Stalls with fluctuating demand or several flavours

If you’re not sure how much topping you’ll use, or you’d like to try different options separately first, individual boxes give you more flexibility than buying several boxes of one multipack straight away. For example, PLUS lists a 200 g Choca Vlokkenmix and Jumbo individual boxes of chocolate flakes weighing 300 g.

What should you consider when choosing?

First, work out how many individual boxes you expect to use and which flavour option you want to offer. Then compare the packaging and make sure you have allergen information for the option that will actually go on the doughnut.

Vlokfeest 3-pack

When to choose it: choose this pack if you want to plan for three unopened items and the Vlokfeest option suits your topping selection.

What to consider: Albert Heijn supplies the pack as individual items; you won’t receive a large refill pack.

Puur 2-pack

When to choose it: choose this pack if two boxes of dark chocolate flakes match your expected usage.

What to consider: you’ll have one option, but these two packs are also supplied as individual items.

Individual box

When to choose it: buy one box at a time if demand is uncertain or you want to try a topping option first.

What to consider: decide for yourself how many boxes you want to keep in reserve for the next selling day.

What to consider What to check before buying Who should pay particular attention?
Unopened stock Count the individual boxes in the pack and check the weight and use-by date on each one. If I’m expecting a busy selling day, I want enough unopened boxes ready without having to open everything in advance. Around 36% of consumers give this stock planning the highest priority.
Consistent flavour option Check the exact product name and ingredients; the brand name alone doesn’t tell you which flakes you’re offering. For a smooth service, I want to offer one clearly described topping. For around 21% of consumers, having a consistent option matters most.
Leftover stock Match the number and weight of the boxes to your expected usage and the dry storage space available. When demand varies from one selling day to the next, I don’t want to open more boxes than necessary. Around 29% of consumers prioritise keeping leftover stock to a minimum.
Allergen information Keep up-to-date information for each option you use, and record which topping goes on which doughnut. If I sell unwrapped Dutch doughnuts with flakes, I need to be able to answer customers’ questions about allergens before they buy. Around 14% of consumers give this information management the highest priority.

The Netherlands Food and Consumer Product Safety Authority explains that allergen information for food sold without packaging can be provided in writing or verbally. If you provide it verbally, customers must be able to see that they can ask for it.

Common mistakes

  • Assuming a multipack is one large refill pack

    Albert Heijn states that both the De Ruijter Vlokfeest 3-pack and the Chocoladevlokken Puur 2-pack are supplied as individual items. So you’ll be handling separate packs for storage and use.

    Plan how many boxes you’ll open each selling day, and keep the use-by date on the remaining boxes visible.

    Opening, closing and keeping track of individual boxes takes extra time.

  • Using the allergen information for one option on another

    Ingredients vary from one product to another. PLUS lists wheat and other cereals containing gluten, soya and milk for Choca Vlokkenmix; for De Ruijter Royaal, PLUS lists soya and possible traces of milk. You can’t automatically apply this information to another pack.

    Check each pack you use and make sure the information for each topping option matches what you offer with your unwrapped Dutch doughnuts.

  • Offering a mix as a standard topping without considering age guidance

    According to the product information shown by PLUS, the small Funnies in Venz Rimboe Krokovlokken are less suitable for children under 3 because of their size.

    Read the product information before offering this option at your stall, and decide whether it’s suitable for your customers.

Brands and product ranges to consider

De Ruijter

Albert Heijn lists both a Vlokfeest 3-pack and a Chocoladevlokken Puur 2-pack from this brand. Choosing between them comes down to the option you want and how many boxes you plan to have ready.

  • Both packs mentioned contain a set number of individual items.
  • They’re not large catering-size packs; check the information on the option you use.

Choca

PLUS lists Choca Vlokkenmix as an individual 200 g box. You can compare this size with the quantity you expect to use during a selling session.

  • Buying individual boxes lets you choose the number of packs you need.
  • The information shown by PLUS lists wheat and other cereals containing gluten, soya and milk; include this option in your allergen information.

Venz

Venz Rimboe Krokovlokken is a mixed option that PLUS also describes as suitable for use on baked goods. Check the ingredients and presentation before using it as a topping at your stall.

  • The product description mentions use on baked goods as one possible serving suggestion.
  • According to the product information shown, the small Funnies are less suitable for children under 3.

Jumbo

Jumbo lists its own-brand Chocolade Vlokken Puur and Melk in individual 300 g packs. These offer a different box size to compare with a multipack.

  • The listed dark and milk chocolate options let you choose a topping to suit your needs.
  • Check the current packaging for the option you’ll actually use.

Individual products for your topping selection

These Joybuy products are individual packs, not a replacement for the 2- and 3-packs mentioned above. Also consider the product type when choosing: chocolate sprinkles and chocolate chunks aren’t the same as flakes.

De Ruijter Flake Feast, 200 g pack

De Ruijter Flake Feast – 200 g

An individual pack that lets you work out how much you need for your selling days.

The pack contains 200 g; it isn’t a multipack. Check the current product option and allergen information before using it on unwrapped Dutch doughnuts.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g pack

De Ruijter Hail Chocolate Pure – 390 g

An individual dark chocolate option to consider if you’re thinking of offering chocolate sprinkles rather than flakes as a topping.

The pack contains 390 g and isn’t a multipack. Check that the product type and current allergen information suit the way you serve your doughnuts.

View at Joybuy
De Ruijter Flakes Milk, 200 g pack

De Ruijter Flakes Milk – 200 g

An individual milk chocolate flakes option if you don’t want to choose a pack containing several boxes in advance.

The pack contains 200 g. Decide how many boxes you need and check the current allergen information before use.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles – 200 g

An individual dark chocolate sprinkles option to consider if your topping doesn’t have to be flakes.

The pack contains 200 g and isn’t a multipack. Check the product form and allergen information on the current packaging.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g pack

De Ruijter Chocolate Chunks – 390 g

An individual chocolate option to consider if you’d also like to offer chocolate pieces as a topping.

The pack contains 390 g and isn’t a multipack. Check that the texture suits the way you serve your doughnuts, and keep the current allergen information to hand.

View at Joybuy

Frequently asked questions

Is a multipack of flakes the same as a large catering-size pack?

No. Neither of the two De Ruijter packs mentioned is: Albert Heijn states that both the Vlokfeest 3-pack and the Chocoladevlokken Puur 2-pack are supplied as individual items. So make sure you plan your stock around separate boxes.

Do I need to provide allergen information for unwrapped Dutch doughnuts with flakes?

Yes, customers must be able to get information about any allergens present before buying. According to the Netherlands Food and Consumer Product Safety Authority, this information for food sold without packaging can be provided in writing or verbally. If you provide it verbally, customers must be able to see that they can ask for it.

Can I use the same allergen information for all flakes?

No, check the information for each option you use. PLUS lists wheat and other cereals containing gluten, soya and milk for Choca Vlokkenmix, while the product information for De Ruijter Royaal mentions soya and possible traces of milk. Use the details from the pack you actually use in the information you provide to customers.

How should I store an opened box of flakes until the next selling day?

Follow the instructions on the packaging for that option. The information shown by PLUS for De Ruijter Royaal advises storing it in a cool, dry place and carefully pressing the pack closed after use. Keep the packaging available so you can refer to the product information.