What should you consider when choosing?
First decide whether you’ll have the flakes with a meal or want food to eat on the go. Then choose between two packs that you can split between locations and one larger pack, and compare the label for the specific variant.
| What to consider |
What should you check? |
Who is this important for? |
| When you’ll eat |
Decide whether you’ll have the flakes with breakfast or lunch, or whether you need food to eat during your ride. |
If I eat before cycling, I want to be able to plan my meal; on the go, I need something that’s easy to carry and eat. Around 40% of consumers would prioritise when they’ll eat and how practical the food is to eat. |
| Packaging |
Check how many individual packs there are and the contents of each; a 2-pack doesn’t automatically mean individually portioned packs. |
If I’m having breakfast in two places, I want to be able to split the supply without decanting a large pack myself. Around 30% of consumers would focus mainly on splitting the supply. |
| Nutritional information and allergens |
Compare the nutritional values per 100 g and read the ingredients and allergen information on the current packaging. |
When choosing a variant, I want to know what’s in it, especially if I need to avoid an allergen. For around 30% of consumers, the label would be the top priority. |
Products for a planned meal
These Joybuy products are flakes or chocolate sprinkles for a planned breakfast or lunch around your ride. When choosing, check the number of packs: the stated weight alone doesn’t tell you whether you’re getting a multipack.
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g'woon Milk Chocolate Flakes 300 g
Milk chocolate flakes for anyone looking to use a 300 g pack as part of a planned breakfast or lunch.
Check how many individual packs are included if you want to split the supply between locations.
View at Joybuy
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De Ruijter Hail Chocolate Pure 390 g
A 390 g dark chocolate variant for a planned meal.
If you want to stock two locations, check how many individual packs the item contains.
View at Joybuy
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De Ruijter Flake Feast 200 g
A 200 g variant for anyone looking to have flakes with breakfast or lunch.
Check the pack sizes if you need separate packs.
View at Joybuy
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De Ruijter Flakes Milk 200 g
200 g of milk chocolate flakes for a planned breakfast or lunch.
Check how many packs are included if you want to split your supply, and read the current label if you have an allergy.
View at Joybuy
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De Ruijter Intense Pure Chocolate Sprinkles 200 g
200 g of dark chocolate sprinkles for a planned meal.
If you want to split your supply between locations, check how many individual packs you’ll get and read the label for this variant.
View at Joybuy
Frequently asked questions
Are chocolate flakes a good choice to eat while cycling?
Not necessarily: flakes are a topping or spread and need a practical way to eat them. During prolonged, strenuous exercise, getting carbohydrates during the ride may be important; the Netherlands Nutrition Centre gives energy bars and sports gels as examples, as eating on the go can be difficult.
Does a 2-pack contain two ready-to-eat lunch portions?
No. According to Albert Heijn, the De Ruijter 2-packs reviewed are supplied as separate items. You get packs to split between locations, not pre-measured single portions.
How should I store chocolate flakes after opening?
Follow the storage advice on the packaging for your variant. The De Ruijter and Jumbo product information reviewed recommends storing the flakes in a cool, dry place. The De Ruijter packaging also says to press it closed carefully after use.
What should I check if I need to avoid an allergen?
Read the allergen information on the label of the specific pack. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly stated on the labels of prepacked foods. The variants reviewed differ in their declarations of milk, soya and cereals containing gluten, among other things.