Who is this for?

Cyclists planning breakfast or lunch

You’re looking for flakes to enjoy as part of a meal around your ride, not as a standalone product to eat while cycling. The Netherlands Nutrition Centre recommends eating a meal around two to three hours before exercise.

Households looking to split packs

You want to keep a pack at each of two breakfast or lunch spots. Albert Heijn describes the De Ruijter 2-packs reviewed as separate items, not individually wrapped portions.

Shoppers comparing labels

You want to compare the nutritional values per 100 g, ingredients and allergens for the variant you choose. Also check how many individual packs are included.

What should you consider when choosing?

First decide whether you’ll have the flakes with a meal or want food to eat on the go. Then choose between two packs that you can split between locations and one larger pack, and compare the label for the specific variant.

What to consider What should you check? Who is this important for?
When you’ll eat Decide whether you’ll have the flakes with breakfast or lunch, or whether you need food to eat during your ride. If I eat before cycling, I want to be able to plan my meal; on the go, I need something that’s easy to carry and eat. Around 40% of consumers would prioritise when they’ll eat and how practical the food is to eat.
Packaging Check how many individual packs there are and the contents of each; a 2-pack doesn’t automatically mean individually portioned packs. If I’m having breakfast in two places, I want to be able to split the supply without decanting a large pack myself. Around 30% of consumers would focus mainly on splitting the supply.
Nutritional information and allergens Compare the nutritional values per 100 g and read the ingredients and allergen information on the current packaging. When choosing a variant, I want to know what’s in it, especially if I need to avoid an allergen. For around 30% of consumers, the label would be the top priority.

Common mistakes

  • Assuming a 2-pack contains individual portions for cycling

    The De Ruijter 2-packs reviewed at Albert Heijn are supplied as separate items. Two packs to split between locations are not the same as portions you can put straight into a lunchbox or bike bag.

    Choose the 2-pack to split your supply between locations, and prepare a suitable portion yourself if you want to take some with you.

  • Assuming flakes are an obvious choice for food on the go

    Flakes are intended as a topping or spread and need to be eaten at a suitable time. The Netherlands Nutrition Centre notes that eating during prolonged, strenuous exercise can be difficult.

    Plan to have flakes as part of a meal around your ride. Choose separately what food you can easily carry and eat on the go.

  • Relying only on online information if you have an allergy

    Ingredients and allergen warnings vary between variants. The Netherlands Food and Consumer Product Safety Authority emphasises the importance of allergen information on the label.

    Read the label on the specific pack before use, even if you’ve already checked the product information online.

Brands to consider

De Ruijter

Worth considering if you want two separate packs to split between locations: Albert Heijn lists 2-packs of the milk and white variants.

  • The 2-packs described consist of separate items.
  • A 2-pack isn’t a selection of individual portions for cycling. Check the label of your chosen variant for allergen information.

Jumbo

Worth considering if you’re looking for one 300 g pack of chocolate flakes; Jumbo lists a dark and a milk variant.

  • A 300 g pack suits use from a single storage spot.
  • For the dark variant, check the current warning about the possible presence of milk.

PLUS

Lists its own 300 g dark chocolate flakes variant, as well as individual De Ruijter packs.

  • For its own dark variant, you can check the nutritional information on a 300 g pack.
  • Check the ingredients and allergens on the current pack; product information can change.

Kiekeboe

ALDI sells Kiekeboe milk and dark chocolate flakes in 300 g packs.

  • An option if you’re looking for one 300 g pack.
  • This size isn’t a 2-pack; check the variant you choose and the information on the packaging.

Lidl

Lidl lists 300 g milk chocolate flakes for in-store purchase.

  • The stated pack size is 300 g.
  • Check the label in store if you want to compare nutritional values or allergen information.

Products for a planned meal

These Joybuy products are flakes or chocolate sprinkles for a planned breakfast or lunch around your ride. When choosing, check the number of packs: the stated weight alone doesn’t tell you whether you’re getting a multipack.

g'woon Milk Chocolate Flakes 300 g

g'woon Milk Chocolate Flakes 300 g

Milk chocolate flakes for anyone looking to use a 300 g pack as part of a planned breakfast or lunch.

Check how many individual packs are included if you want to split the supply between locations.

View at Joybuy
De Ruijter Hail Chocolate Pure 390 g

De Ruijter Hail Chocolate Pure 390 g

A 390 g dark chocolate variant for a planned meal.

If you want to stock two locations, check how many individual packs the item contains.

View at Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

A 200 g variant for anyone looking to have flakes with breakfast or lunch.

Check the pack sizes if you need separate packs.

View at Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

200 g of milk chocolate flakes for a planned breakfast or lunch.

Check how many packs are included if you want to split your supply, and read the current label if you have an allergy.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

200 g of dark chocolate sprinkles for a planned meal.

If you want to split your supply between locations, check how many individual packs you’ll get and read the label for this variant.

View at Joybuy

Frequently asked questions

Are chocolate flakes a good choice to eat while cycling?

Not necessarily: flakes are a topping or spread and need a practical way to eat them. During prolonged, strenuous exercise, getting carbohydrates during the ride may be important; the Netherlands Nutrition Centre gives energy bars and sports gels as examples, as eating on the go can be difficult.

Does a 2-pack contain two ready-to-eat lunch portions?

No. According to Albert Heijn, the De Ruijter 2-packs reviewed are supplied as separate items. You get packs to split between locations, not pre-measured single portions.

How should I store chocolate flakes after opening?

Follow the storage advice on the packaging for your variant. The De Ruijter and Jumbo product information reviewed recommends storing the flakes in a cool, dry place. The De Ruijter packaging also says to press it closed carefully after use.

What should I check if I need to avoid an allergen?

Read the allergen information on the label of the specific pack. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly stated on the labels of prepacked foods. The variants reviewed differ in their declarations of milk, soya and cereals containing gluten, among other things.