Regular users
If you often use chocolate flakes on bread or as a topping, a pack of around 300 g could suit your needs. Just consider whether you’ll use all of it.
Who are these flakes for?
Coffee-break snackers with a favourite flavour
For bread, yoghurt or a treat with your coffee, you can choose between milk, dark and mixed flavours. A smaller pack may be handy if you only use that variety occasionally.
Label-conscious shoppers
If you need to consider allergens or compare sugars and saturated fat, the information on the specific pack is more useful than the flavour name alone.
What should you look for when choosing?
Start with how much you use on bread or as a topping with your coffee. Then check the flavour and the label. If you need the flakes on a particular day, availability at your shop matters too.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Pack size and how much you use | Check the weight in grams and consider whether you’ll use up a 200 or 300 g pack. | If I use flakes often, I want a pack size that suits how much I use, without leaving lots over. This is the main consideration for around 36% of consumers. |
| Flavour and how you’ll use them | Check whether they’re milk chocolate flakes, dark chocolate flakes or a cocoa and vanilla mix. | I might want a different flavour on bread than on yoghurt or with a treat and coffee. Around 29% of consumers prioritise the right flavour and use. |
| Allergens and nutrition information | Read the allergen information and, if needed, compare sugars and saturated fat per 100 g. | If I need to avoid certain ingredients or take nutritional value into account, the label determines which variety I choose. This is the main concern for around 21% of consumers. |
| Availability | Check whether your preferred variety is available at the shop where you do your shopping. | If I need flakes for a coffee break soon, I want to know whether my shop stocks that variety. Immediate availability comes first for around 14% of consumers. |
Common mistakes
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Assuming vegan means allergen-free
PLUS labels its dark chocolate flakes as vegan, but also states that they may contain milk and lactose. These two statements answer different questions.
If you need to avoid an allergen, read the full allergen information on the current packaging rather than relying only on the vegan label.
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Assuming every flake mix is chocolate flakes
A cocoa and vanilla-flavoured mix does not have the same ingredients as dark or milk chocolate flakes. Choca’s mix includes ingredients such as wheat starch, soya and milk.
Check the product name and ingredients list before choosing a mix for bread, yoghurt or a treat.
Brands compared
De Ruijter
Chocolate flakes available in milk and dark varieties, among others, for anyone looking for a particular flavour or a 200 g pack.
- The 200 g milk variety can be used as a bread topping or to add to other foods.
- This milk variety contains milk, lactose and soya; check the label if you need to avoid these ingredients.
Jumbo
Own-brand milk, dark and duo chocolate flakes in 300 g packs.
- The varieties offer a choice of flavours in the same stated pack size.
- The same pack size doesn’t mean the flavour, ingredients or allergens are the same; check each label separately.
PLUS
Own-brand dark Fairtrade chocolate flakes in a 300 g pack.
- PLUS labels this dark variety as vegan and states that it contains Fairtrade cocoa.
- The product states that it may contain milk and lactose. Check the nutrition information per 100 g too if sugars or saturated fat are important to your choice.
Kiekeboe
ALDI own-brand chocolate flakes in milk or dark flavour, in 300 g packs.
- ALDI states that these varieties are made with Rainforest Alliance-certified cocoa.
- Check which variety is available at your local store.
Choca
A cocoa and vanilla-flavoured flakes mix for bread or yoghurt.
- The 200 g pack offers a mixed flavour rather than chocolate flakes alone.
- The ingredients list includes wheat starch, soya and milk; read it if the ingredients are important to you.
Flakes and toppings at Joybuy
These products include milk chocolate flakes, mixed flavours and a dark chocolate variety for bread or as a topping with your coffee. Check the product name: a chocolate variety isn’t necessarily the same as chocolate flakes.
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g'woon Milk Chocolate Flakes 300g
For anyone who regularly enjoys milk chocolate flakes on bread. Pack size: 300 g; read the ingredients and allergen information on the packaging.
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De Ruijter Flake Feast 200 g
A smaller pack for anyone who wants a mixed flavour with their coffee. Pack size: 200 g; check the ingredients if you’re looking for a particular type of chocolate or specific ingredients.
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Venz Jungle Flakes 200 g
For anyone looking for a mixed variety to use as a topping. Pack size: 200 g; check the ingredients and allergen information for this specific mix.
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De Ruijter Hail Chocolate Pure 390 g
For anyone looking for a dark chocolate variety in a larger pack. Pack size: 390 g; check the packaging to make sure you’re choosing flakes if that’s what you’re looking for.
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De Ruijter Flakes Milk 200 g
For anyone looking for a smaller pack of milk chocolate flakes for bread or as a topping. Pack size: 200 g; check the current allergen information on the packaging.
Frequently asked questions
Are dark or vegan chocolate flakes suitable for someone with a milk allergy?
Not necessarily: PLUS labels its dark chocolate flakes as vegan, but also states that they may contain milk and lactose. If you have an allergy, always check the current allergen information on the packaging.
How should I store chocolate flakes for another coffee break?
Follow the instructions on the packaging. PLUS advises storing its dark chocolate flakes in a cool, dry, dark place. For De Ruijter Milk Chocolate Flakes, the product information says to store them in a cool, dry place and press the pack closed after use.
Where can I find allergen information for pre-packed flakes?
Check the label on the specific pack. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on food labels; also check for any warnings about possible traces.