Who are the flakes for?

Hosts looking for one larger box

If you don’t want to open several small packs, the packaging format matters. Jumbo, Lidl, ALDI and PLUS list flakes in 300 g boxes; check which flavours are available at your chosen retailer.

Stocking up for several coffee breaks

If you don’t mind having two separate packs, a multipack could be a good fit. Albert Heijn lists a De Ruijter 2-pack containing two 200 g packs, supplied as separate items.

Hosts catering for different tastes or allergies

When tastes differ, the exact variety matters: dark, milk and a mix aren’t the same thing. If any of your guests have an allergy or intolerance, check the ingredients and allergens on the pack you’re going to serve.

What should you look for when choosing?

First, choose between one box and several separate packs. Then decide which flavour will suit your guests, and always check the exact packaging if anyone has an allergy.

What to consider What to check when buying Most important for
Amount and packaging format Check the net weight and whether you’re buying one box or separate packs. A 300 g box is different to use from a 2-pack containing two 200 g packs. I want to put one box on the table without opening other packs during coffee. Around 36% of consumers prioritise having one larger pack.
Flavour variety Check whether a variety really is a mix and how much the pack contains; Jumbo lists a 300 g Duo Flakes Mix. When guests prefer different flavours, I want to serve them from one mix. Around 21% of consumers give flavour variety top priority.
Ingredients and allergens Read the current label for the exact flavour, including any warnings about possible traces. Don’t rely on the brand name or the word dark or milk alone. If a guest has an allergy or intolerance, I need to know what I’m putting out. Around 29% of consumers prioritise checking the label.
What’s left afterwards Choose an amount that will still suit your needs after your get-together, and follow the storage instructions on the pack you choose. I expect to have some flakes left and don’t want to open more than I need. Around 14% of consumers give storing leftovers top priority.

Common mistakes

  • Assuming a multipack is one large pack

    The De Ruijter 2-pack at Albert Heijn contains two separate 200 g packs. That’s 400 g in total, but it doesn’t give you one large box to put on the table.

    As well as checking the total weight, check how many packs you’ll receive. Choose a multipack only if separate packs suit your plans.

  • Relying on the chocolate flavour to judge allergens

    Ingredients and warnings about possible traces vary by product. A description such as dark doesn’t tell you which allergens are listed on the label.

    Before serving, read the packaging for the exact variety, especially if a guest has an allergy or intolerance.

  • Serving a novelty variety without checking the age guidance

    For Venz Rimboe Krokovlokken, the product information says the included Funnies may not be suitable for children under 3 because of their size.

    Check the packaging before serving this variety if young children will be there.

Brands to consider

De Ruijter

Worth considering if you want to compare regular flakes with a multipack for a larger total amount.

  • Albert Heijn lists a 2-pack of dark chocolate flakes containing two 200 g packs.
  • This 2-pack is supplied as separate items, not as one large pack.

Jumbo

According to Jumbo, its own-brand range includes a dark variety and a Duo Flakes Mix, both in 300 g packs.

  • The Duo Flakes Mix combines variety with one 300 g box.
  • Check the ingredients for the variety you choose; the specifications for the dark and Duo Mix versions aren’t interchangeable.

Kiekeboe (ALDI)

ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, both in 300 g packs.

  • A single 300 g box suits anyone looking to put just one pack on the table.
  • Check which variety is available in store and read the label on the box you choose.

PLUS

PLUS lists Fairtrade chocolate flakes in milk and dark varieties, each in a 300 g box.

  • You can choose between a milk and a dark variety in this range.
  • Product information, including the Nutri-Score E for the dark variety, applies to that particular variety and isn’t a rating of all PLUS flakes.

Venz

Rimboe Krokovlokken offer a flavour option for anyone who wants to combine dark chocolate and vanilla in a 200 g pack.

  • The combination offers a different flavour choice from a box containing only dark or milk flakes.
  • According to the product information, the included Funnies may not be suitable for children under 3 because of their size.

Products for your coffee break

Below you’ll find flakes in a range of flavours and pack sizes, as well as chocolate sprinkles for anyone considering that type of topping too. Check the difference if you specifically want to serve flakes.

De Ruijter Hail Chocolate Pure, 390 g pack

De Ruijter Hail Chocolate Pure 390 g

For anyone who’d like to put out dark chocolate sprinkles as a topping with their coffee; this isn’t a flakes variety. The pack contains 390 g. If you have allergies, check the label on the pack you receive.

View at Joybuy
g'woon Milk Chocolate Flakes, 300 g pack

g'woon Milk Chocolate Flakes 300 g

A 300 g box of milk chocolate flakes for anyone looking for one pack to serve to guests. If you have a wheat allergy, check the label on the exact box before serving.

View at Joybuy
De Ruijter Flake Feast, 200 g pack

De Ruijter Flake Feast 200 g

A choice for anyone looking for a variety of flavours to enjoy with coffee and who’ll be happy with 200 g. This is less than a 300 g box; if you have allergies, read the label on the exact pack.

View at Joybuy
De Ruijter Flakes Milk, 200 g pack

De Ruijter Flakes Milk 200 g

Milk chocolate flakes for anyone who wants to serve this flavour and doesn’t need a larger box. The pack contains 200 g; if you have allergies, check the current label.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles

De Ruijter Intense Pure Chocolate Sprinkles

For anyone considering a dark chocolate flavour alongside the other varieties. Before buying, check the net weight on the product page and, if you have allergies, read the label on the exact pack.

View at Joybuy

Frequently asked questions

Which pack is closest to a large sharing pack of flakes?

A single 300 g box is a good fit if you want to put one larger pack on the table. Jumbo, Lidl, ALDI and PLUS list packs of this size; check the net weight and packaging format rather than relying on the term ‘sharing bag’ alone.

Is a 2-pack the same as one large box?

No. The De Ruijter 2-pack at Albert Heijn consists of two separate 200 g packs. That gives you 400 g in total, but not one pack to put out on the table.

What should I check if a guest has an allergy?

Read the ingredients and allergens on the exact pack before serving the flakes. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly listed on the label; also check for warnings about possible traces, and don’t rely on the flavour name alone.

How should I store any flakes left after coffee?

Follow the storage instructions on the pack you choose. Some of the products mentioned say to store in a cool, dry place, while the PLUS dark variety also says to keep it in a dark place; with a 2-pack, you can keep the second pack sealed until you need it.