Who are these options for?

Host catering for several people

You want to put plenty of sweet toppings on the table, so you compare pack sizes. Jumbo, Albert Heijn, PLUS and ALDI list 300 g own-brand options.

Host offering a choice of flavours

You might want to serve milk and dark chocolate side by side, or add a mix. The ranges at Jumbo and Albert Heijn include both classic options and mixed flakes.

Host checking the labels

You’re taking your guests’ ingredients and allergens into account. With a mix in particular, it’s important to read the exact pack: according to PLUS product information, De Ruijter Vlokfeest contains wheat and soya and may contain milk.

What should you look for when choosing?

First, work out how many guests will be eating the flakes and which flavours you want to offer. Then check whether you can get the options you’ve chosen and whether their labels are suitable for what you plan to serve.

What to consider What to check when buying Who it matters to
Quantity Compare the pack sizes and think about how much you’ll need for the coffee table. When I’m hosting several guests, I want to serve plenty of flakes without being left with lots of leftovers. Around 33% of consumers put quantity first.
Availability Check your chosen shop and whether the option is available to order or only in store. If I want to do all my shopping in one go, my chosen option needs to be available at my supermarket. For around 27% of consumers, availability matters most.
Flavour choice Choose between milk, dark and a mix; consider whether you’ll serve the flakes on bread only or as a topping too. For a more varied coffee table, I want to offer guests more than one flavour. Around 20% of consumers put variety first.
Label Read the ingredients and allergen information on the exact pack; compare nutritional values per 100 g if needed. If a guest has an allergy, I want to know what’s in each option before serving. For around 20% of consumers, label information is their main concern.

Common mistakes

  • Serving a party mix without checking the label

    A different colour or flavour won’t tell you which allergens a mix contains. According to PLUS product information, De Ruijter Vlokfeest contains wheat and soya and may contain milk.

    Before serving, read the allergen information and any warnings on the physical pack of the exact option.

  • Assuming online availability means it’s in your local shop

    Lidl says its 300 g milk chocolate flakes are available in store only. So a product listing doesn’t necessarily mean you can add that option to your online order.

    Check your chosen store or shopping platform before adding the flakes to your shopping list.

  • Comparing nutritional values per serving

    Serving sizes can vary from one product to another. The Netherlands Nutrition Centre points out that comparing values per 100 g gives you a clearer basis.

    Compare similar flakes per 100 g if sugars, fats or other nutritional values are important to your choice.

Brands to consider

Jumbo

Jumbo lists its own-brand flakes in milk and dark chocolate, as well as a Duo Flakes Mix.

  • Each of the options listed comes in a 300 g pack.
  • Check which flavours are available at your chosen store.

Albert Heijn

Albert Heijn lists AH flakes in milk and dark chocolate, as well as mixed flakes.

  • The own-brand options listed come in 300 g packs.
  • Availability may vary depending on your chosen store or delivery area.

PLUS

PLUS lists its own-brand milk and dark chocolate flakes in 300 g packs.

  • For the milk chocolate option reviewed, PLUS lists Fairtrade Cocoa and Nutri-Score E. This score describes the product, not whether it’s suitable for every guest.
  • Always check the label of the option you’re serving for ingredients and allergens.

Kiekeboe (ALDI)

ALDI lists Kiekeboe chocolate flakes in milk or dark chocolate, both in 300 g packs.

  • Choose two separate flavours by picking milk and dark chocolate.
  • Check what’s available at the ALDI store where you shop.

Lidl

Lidl lists milk chocolate flakes in a 300 g pack.

  • The pack offers one familiar milk chocolate option for bread.
  • Lidl says this option is available in store only.

De Ruijter

Jumbo and Albert Heijn list several De Ruijter flakes, including milk, dark and white chocolate, as well as mixed options.

  • The different flavours give you a choice if you want to put more than one pack on the table.
  • According to PLUS product information, De Ruijter Vlokfeest contains wheat and soya and may contain milk; check each option individually.

Products for the coffee table

Below you’ll find chocolate flakes and a flavour mix, alongside De Ruijter Hail Chocolate Pure and Chocolate Chunks. Check the product names if you’re looking specifically for flakes rather than another type of chocolate topping.

De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

A mix to serve alongside a single chocolate flavour. The pack contains 200 g; if you have allergies, check the label on the exact pack.

View at Joybuy
g'woon milk chocolate flakes 300 g

g'woon milk chocolate flakes 300 g

A milk chocolate option if you want to serve one flavour to several guests. The pack contains 300 g; check the label if you need to take allergens into account.

View at Joybuy
De Ruijter Hail Chocolate Pure 390 g

De Ruijter Hail Chocolate Pure 390 g

A dark chocolate topping for anyone looking to offer a different flavour alongside milk chocolate. The pack contains 390 g; check the product type if you only want to serve flakes.

View at Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

Milk chocolate flakes for anyone who wants to serve this flavour separately. The pack contains 200 g; if you have allergies, check the label on this option.

View at Joybuy
De Ruijter Chocolate Chunks 390 g

De Ruijter Chocolate Chunks 390 g

An alternative chocolate topping to consider if you’re not specifically looking for flakes. The pack contains 390 g; before buying, check the product name and label for the exact ingredients.

View at Joybuy

Frequently asked questions

Can I serve milk or dark chocolate flakes to every guest?

Not without checking the exact pack if a guest has an allergy. According to PLUS product information, De Ruijter Vlokfeest contains wheat and soya and may contain milk; this information doesn’t tell you what other options contain.

Can I serve flakes with something other than bread?

Some options are also described by the retailer as suitable for use as a topping. For De Ruijter Vlokfeest, PLUS mentions yoghurt and desserts, among other things. Check that each product is suitable for what you’d like to serve.

How should I store an opened pack?

Follow the storage instructions on the pack and seal it well after use. PLUS says its milk chocolate flakes should be stored in a cool, dry, dark place; instructions may differ for other options.