Who are these flakes for?

Anyone who wants to portion out flakes for each serving

Individual sachets make it easy to see how much you’re having each time. However, the multipack listed by Albert Heijn contains 80 sachets of 15 g each, so consider whether you want that much in total, too.

Anyone choosing flakes for Christmas breakfast

For toast, yoghurt or dessert, you can choose between milk chocolate flakes, dark chocolate flakes and a mix. The right flavour is a matter of personal taste; the name of the specific variety tells you what you’re buying.

Anyone who needs to check ingredients and allergens

The label matters even for dark flakes or a pack marked vegan. The varieties we looked at list ingredients such as milk, soya or wheat, or warn that they may contain milk.

What should you look for when choosing?

First decide whether a set portion or a smaller total quantity matters more to you. Then choose your flavour and check the ingredients of the variety you’re actually buying.

What to consider What to check when buying Who should pay particular attention?
Portions per serving Check the number of sachets and the amount in each one, or decide whether you’d rather portion flakes out of a box yourself. If you want a set amount for your breakfast, individual sachets can be handy. Around 33% of consumers prioritise portions per serving.
Flavour and use Check whether the flakes are milk, dark or mixed, and read the product description to see what they’re intended for. For a Christmas brunch, you might want a particular chocolate flavour for your toast or a mix to use as a topping. For around 27% of consumers, flavour is the deciding factor.
Ingredients and allergens Read the ingredients, allergen information and warnings on the exact pack. Don’t assume a product is suitable just because it’s called dark or vegan. If you need to avoid certain ingredients, choosing a suitable pack comes before getting your preferred flavour. For around 20% of consumers, this check is the top priority.
Total quantity Compare the total amount and check the best-before date if you plan to use the flakes after Christmas, too. If you only eat flakes a few times, you may not want a large amount left over. Around 20% of consumers therefore prioritise the total quantity.

Common mistakes

  • Assuming dark or vegan means milk-free

    According to Albert Heijn’s product information, De Ruijter dark chocolate flakes may contain milk. PLUS also states that its dark flakes marked vegan may contain milk and lactose.

    If you have a milk allergy, check the ingredients and warnings on the pack itself, not just the label on the front.

  • Assuming a multipack of portions is a small pack

    According to Albert Heijn, the De Ruijter multipack contains 80 sachets of 15 g each. Each sachet is small, but together they contain 1.2 kg of flakes.

    Compare both the amount per serving and the total quantity. A 200 g box is a better fit if you want to portion it out yourself and keep less in reserve.

  • Assuming a party mix has the same allergens as another variety

    Joybuy lists wheat, gluten, soya and milk for De Ruijter Vlokkenfeest. A mix may have different ingredients from the same brand’s milk or dark flakes.

    If you’re serving flakes at Christmas to guests, read the label for the exact flavour you’re serving.

Brands to consider

De Ruijter

Albert Heijn lists 200 g boxes of milk and dark chocolate flakes, as well as a milk variety in 80 individual 15 g sachets. Joybuy also lists a party mix.

  • You can compare a standard box with set portions in individual sachets.
  • Check the allergens for each variety; the party mix doesn’t have the same ingredients as the standard milk or dark flakes.

PLUS

PLUS lists dark chocolate flakes in a 300 g box, marked vegan and Fairtrade Cacao on the product page.

  • The box is an option if you plan to use flakes more often after Christmas.
  • According to PLUS, these flakes may contain milk and lactose; the vegan label doesn’t replace an allergen check.

Jumbo

Jumbo offers its own milk and dark chocolate flakes in 300 g packs.

  • You can choose between milk and dark if a 300 g box suits the way you use flakes.
  • Check the ingredients and allergens for your chosen variety before buying.

Choca

PLUS describes Choca Flakes, 200 g, as cocoa fantasy flakes. This isn’t the same product description as chocolate flakes.

  • The 200 g box gives you a smaller total quantity than a 300 g box.
  • The product information lists wheat, gluten and soya; it may contain milk.

Venz

Venz also sells flakes. When comparing products, check the full product name: not every Venz topping is a flakes product.

  • The product name helps you tell flakes apart from other types of topping.
  • Check the ingredients and allergens for the specific variety rather than assuming they’re the same as those on another Venz pack.

Flakes for a small Christmas food shop

These 200 g packs are options if you’re looking for flakes for Christmas breakfast or brunch and want to decide how much to use each time. They’re different from the pack of individual sachets.

De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

For anyone who wants a mix of flakes for Christmas breakfast and prefers to portion it out themselves. The pack contains 200 g; if you have allergies, check the label for this variety, including for wheat, soya and milk.

View at Joybuy
Venz Jungle Flakes 200 g

Venz Jungle Flakes 200 g

A 200 g pack for anyone considering a different variety of flakes for Christmas breakfast. Check the ingredients and allergens on the label before serving them to yourself or your guests.

View at Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

For anyone who wants milk chocolate flakes for Christmas breakfast and would prefer a 200 g box to a bulk pack of individual sachets. If you have allergies, check the latest ingredients and allergen information.

View at Joybuy
Sprinkles Choca Flakes 200 g

Sprinkles Choca Flakes 200 g

For anyone looking for a 200 g box of flakes to portion out themselves. If you specifically want chocolate flakes, check the product description and ingredients on the pack, and read the warnings if you have allergies.

View at Joybuy

Frequently asked questions

Are chocolate flakes available in individual portions?

Yes. Albert Heijn lists a De Ruijter multipack with 80 individual sachets of 15 g each. That’s 1.2 kg in total, not one individual sachet; Albert Heijn says this pack is only available in store.

Are dark chocolate flakes automatically milk-free?

No. According to Albert Heijn’s product information, De Ruijter dark flakes may contain milk. PLUS also states that its dark flakes marked vegan may contain milk and lactose. If you have an allergy, always check the latest label.

How should I store an opened box of flakes after Christmas brunch?

Store the flakes in a cool, dry place and reseal the pack after use. Follow the storage instructions and best-before date on the pack you bought.

Where can I find allergen information for flakes?

Read the ingredients list and allergen information on the exact pack. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly highlighted in the ingredients list of pre-packed foods; also check any warnings about allergens that may be present.