Who are these flakes for?

The meal planner

You’re buying chocolate flakes for several breakfasts, a buffet or a special treat, and want to know which pack size will suit your serving plans.

The festive-variety seeker

You want to choose between milk, dark, white or a festive variety for a Christmas-themed occasion, rather than considering only standard chocolate flakes.

The label-conscious shopper

You check the ingredients and warnings for allergens such as milk or soya, or compare sugars and saturated fats per 100 g.

What should you look for when choosing?

Decide what you want to serve and how much you’ll need. Then compare the labels of the varieties that fit your plans.

What to consider What should you check? Who is this most important for?
Pack size Compare the net weight in grams with the amount you want to serve. For a buffet or several breakfasts, I want to work out how many packs I’ll need; this is the top priority for around 34% of consumers.
Allergens and nutritional information Read the ingredients and warnings; compare sugars and saturated fats per 100 g. If I need to take ingredients into account or compare toppings, I read the label before choosing a variety. This is the top priority for around 33% of consumers.
Variety and presentation Check whether it’s milk, dark, white, a mix or a festive variety. For a Christmas-themed occasion, I want flakes that suit what I’m putting on the table; the variety is the deciding factor for around 33% of consumers.

Common mistakes

  • Assuming all packs are the same size

    Chocolate flakes are sold in packs of various sizes, including 200 g and 300 g. This makes a difference when you’re working out how many packs you’ll need for a buffet.

    Check the net weight and match the amount to the number of times you plan to serve them.

  • Assuming dark or vegan means milk-free

    PLUS describes its dark chocolate flakes as vegan, but also states that they may contain milk and lactose. According to Jumbo, De Ruijter Dark Chocolate Flakes contain soya and may contain milk.

    Check both the ingredients list and any warnings about the possible presence of allergens on the current packaging.

Brands compared

De Ruijter

Jumbo and Albert Heijn’s product listings include several De Ruijter varieties, including milk, dark and festive flakes.

  • Worth considering if you’re looking for a specific brand or festive variety.
  • Check the ingredients of each variety: according to Jumbo, De Ruijter Dark Chocolate Flakes contain soya and may contain milk.

Jumbo

Jumbo offers its own-brand chocolate flakes in milk and dark varieties, both in 300 g packs.

  • You can choose between an own-brand milk or dark variety within the same range.
  • Check whether your preferred variety is available in your shop.

Albert Heijn

The range includes AH flakes in milk, dark and mixed varieties, each in a 300 g pack.

  • The three own-brand varieties listed offer options for different serving plans.
  • Check which varieties are available when you do your shopping.

PLUS

PLUS offers 300 g packs of its own-brand flakes in milk and dark varieties. The dark variety is described as vegan on the product page.

  • The product page for the dark variety lists ingredients and nutritional information for you to compare.
  • The same dark variety is stated to possibly contain milk and lactose, so check the warning on the packaging too.

Kiekeboe (ALDI)

ALDI offers Kiekeboe chocolate flakes as a bread topping in milk or dark varieties, in 300 g packs.

  • You can choose between a milk and a dark variety.
  • Check which variety is available in store.

Lidl

Lidl offers 300 g packs of milk chocolate flakes in its breakfast and toppings range.

  • An option to consider if you’re looking for a milk variety in a physical shop.
  • Lidl states that this product is only available in store.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How do I compare pack sizes for a buffet?

Check the net weight in grams and think about how many times you plan to serve them. Packs of chocolate flakes don’t always contain the same amount, so check the size of the variety you choose.

Are dark or vegan chocolate flakes always milk-free?

No. PLUS describes its dark chocolate flakes as vegan, but also states that they may contain milk and lactose. If milk is a factor in your choice, check the ingredients and warnings on the current packaging.

Where can I find allergen information on the packaging?

Check the ingredients list and any warnings about the possible presence of allergens. The Netherlands Food and Consumer Product Safety Authority explains that allergens subject to mandatory declaration must be clearly identifiable in the ingredients list.

Should these chocolate flakes be kept in the freezer?

The chocolate flakes in this selection are bread toppings or sprinkles, not frozen products. Follow the storage instructions on the packaging of the product you choose; Joybuy advises storing De Ruijter Milk Chocolate Flakes in a cool, dry place.

How do I compare the nutritional information for two varieties?

Compare the same nutrients per 100 g, such as sugars and saturated fats. The Netherlands Nutrition Centre recommends comparing products per 100 g, as the amount shown per portion may differ.