Households that often use the same flavour
Three separate packs can be handy if you share flakes regularly or don’t want to open all the packs at once. Just check how much each pack contains.
Which size works best for you?
Lunch-box planners
If you occasionally pack flakes as a sweet sandwich topping, it’s more useful to check the amount per portion, nutritional information and ingredients than to focus on the number of packs alone.
Comparing pack sizes and flavours
A single pack may be enough if you don’t need separate packs for storage. Compare the weight and exact variety: milk, dark and mixed flakes are not interchangeable.
What should you consider when choosing?
First decide whether you need three packs that can be opened separately. Then compare the quantity and flavour. If you’re packing a lunch box, check the label of the variety you’ve chosen.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Using packs separately | Check the number of packs, the weight of each pack and whether they are supplied as separate products. | If I want to spread out my use of the flakes, I want to be able to open the packs separately. Around 33% of consumers prioritise this. |
| Quantity | Compare the total weight with the weight of a single pack; a 3-pack is not a portion-sized pack. | If one pack on the table is enough, I mainly want a quantity that suits how I use it. For around 25% of consumers, this is the first consideration. |
| Flavour for coffee or cake | Check whether you’re choosing milk, dark or extra dark, and look for the stated cocoa content of the exact variety. | For cake or alongside coffee, I want to choose the flavour before I consider the pack size. Flavour is the main consideration for around 25% of consumers. |
| Ingredients and lunch-box use | Check the allergens and nutritional information on the pack, ideally including the information per portion. | If I’m putting flakes in a lunch box, I want to know what’s in that variety and how much I’m using. Around 17% of consumers prioritise these checks. |
Common mistakes
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Assuming a 3-pack contains three small portions
Albert Heijn states that the De Ruijter 3-packs reviewed are supplied as separate products. Three standard packs are not the same as individual lunch-box portions.
For a 3-pack, check the weight of each product and how the pack is supplied.
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Treating all flakes as the same product
Milk chocolate flakes, dark chocolate flakes and flakes made to a different recipe may have different ingredients and allergens. For example, the Joybuy listing for De Ruijter Milk Chocolate Flakes names milk and soya, while PLUS lists wheat and soya for Choca Flakes.
Check the ingredients and allergens on the exact pack you’re buying, even if the flavour name sounds familiar.
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Thinking a larger stock-up is a reason to eat them every day
An extra pack doesn’t change the nutritional information per portion. The Netherlands Nutrition Centre classifies chocolate sandwich toppings as outside the Wheel of Five and advises against eating them too much or too often.
Choose an amount that suits the occasion and vary the fillings in lunch boxes.
Brands compared
De Ruijter
Albert Heijn lists 3-packs of milk, dark and Royaal extra dark chocolate flakes, supplied as separate products.
- A 3-pack gives you three packs that you can open separately.
- They are not individual snack portions; check the ingredients and allergens for each variety.
Jumbo
Jumbo lists 300 g own-brand flakes, including dark and duo mix varieties, as an alternative if one pack is enough.
- The stated weight makes it possible to compare these with individual items in a 3-pack.
- A single pack doesn’t give you the option of opening three packs separately.
PLUS
PLUS lists 300 g dark chocolate flakes bearing a Fairtrade cocoa label.
- An option to consider if you’re looking for one pack of dark chocolate flakes.
- The listed variety may contain milk and lactose; check the label if you have allergies.
Kiekeboe
ALDI lists 300 g packs of Kiekeboe chocolate flakes in milk or dark varieties.
- You can choose between the listed milk and dark varieties.
- The listed product is not confirmed as a 3-pack; check the packaging if separate packs are important to you.
Choca
PLUS lists 200 g Choca Flakes, with a different ingredients list from the chocolate flakes mentioned above.
- The ingredients list helps you compare the exact product type.
- According to PLUS, this variety contains wheat and soya and may contain milk; it is not confirmed as a 3-pack.
Related products at Joybuy
These products offer different flavours and pack weights for bread or baking. If you’re specifically looking for three separate packs, check the number of packs for the product you choose; a stated weight alone doesn’t confirm that it’s a 3-pack.
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De Ruijter Hail Chocolate Pure – 390 g
A dark chocolate variety to consider if you’re looking for something to serve with cake. The product name states 390 g; check the product type and number of packs if you specifically want flakes in a 3-pack.
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De Ruijter Milk Chocolate Flakes – 200 g
For anyone looking for milk chocolate flakes to put on bread or serve with baked goods. The Joybuy listing states 200 g and lists milk and soya as allergens; check the label and number of packs if you need a 3-pack.
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De Ruijter Intense Dark Chocolate Sprinkles – 200 g
A dark chocolate variety to consider if you’re looking for a different flavour to serve with cake. The product name states 200 g; check that these sprinkles are the product type you want and whether the pack contains more than one item.
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De Ruijter Flake Feast – 200 g
A variety to compare if you’re looking for something other than standard chocolate flakes. The product name states 200 g; check which flakes and allergens are in the exact pack and confirm the number of packs.
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g'woon Milk Chocolate Flakes – 300 g
For anyone looking for milk chocolate flakes as a bread topping and wanting to compare a 300 g pack. Check the allergens on the label and the number of packs if being able to open them separately matters to you.
Frequently asked questions
Are De Ruijter 3-packs small portion-sized packs?
No. According to Albert Heijn, the 3-packs reviewed are supplied as three separate products. Check the weight of each pack if you want to divide them up for storage or lunch boxes.
Which flakes should I choose for cake or with coffee?
Choose according to the flavour you want: milk, dark or extra dark. Jumbo states that De Ruijter Royaal extra dark contains at least 40% cocoa solids. Also check the product type on the label, as not every chocolate product with a similar name is a flake.
What should I look out for when packing flakes in a lunch box?
Check the amount per portion and the nutritional information on the pack you’ve chosen. The Netherlands Nutrition Centre classifies chocolate sandwich toppings as outside the Wheel of Five and advises against eating them too much or too often.
Should I check the allergens again if it’s a flavour I know?
Yes, check the label on the exact pack you’re buying. The Joybuy listing for De Ruijter Milk Chocolate Flakes names milk and soya, while PLUS lists wheat and soya for Choca Flakes. A familiar flavour name doesn’t tell you everything about a different variety.
How should I store De Ruijter Milk Chocolate Flakes after opening?
According to the Joybuy product information, store this variety in a cool, dry place and seal the pack securely after opening. Also follow the storage advice and best-before date on the pack you’ve bought.