Your first food shop together
You’re buying breakfast toppings for a household, a student house or a weekend with guests. You want to stock up without opening several flavours that might go uneaten.
Who are these options for?
Stocking up and comparing options
You’re looking at the net weight and comparing only packs with flavours the group will enjoy. You’re also open to a supermarket’s own brand if a particular brand isn’t a priority.
Checking the label carefully
Before buying, you want to know which ingredients and allergens are listed on the pack, and whether it warns that ingredients such as milk, lactose or soya may be present.
What should you consider when choosing?
Work out how much you expect to use together, then choose a flavour and product type. Check the label before buying a larger pack or several packs.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Quantity and pack size | Compare the net weight of each pack with the total amount in a multipack. Two 200 g packs add up to 400 g, but they aren’t one large pack. | If we’re having breakfast together on several mornings, I want enough in the cupboard without opening more flavours than we need. For around 44% of consumers, quantity comes first. |
| Comparing like with like | Compare pack sizes only once you’ve decided which flavours and product types are alternatives for the group. | I’d only take a larger box if we’re actually going to use that flavour. Around 33% of consumers focus most on this consideration. |
| Flavour and label | Check the flavour, ingredients, allergens and any warnings about the possible presence of allergens on the current packaging. | If not everyone wants the same flavour, or someone needs to avoid certain ingredients, I want to know exactly what’s in the product first. For around 23% of consumers, this is the most important consideration. |
Common mistakes
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Assuming a multipack is one large pack
The De Ruijter Witte flakes multipack at Albert Heijn contains two separate 200 g packs. That gives you 400 g in total, not one 400 g pack.
When comparing packs, check both the number of items and the amount in each one.
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Assuming a vegan label guarantees a product is allergen-free
PLUS describes its 300 g dark chocolate flakes as vegan, but the product information also says they may contain milk and lactose. A dietary label doesn’t replace allergen information.
If you have a food allergy, check the current ingredients list and allergen warnings on the packaging.
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Confusing online listings with in-store stock
A product listed online by a supermarket chain won’t necessarily be available at the branch where you plan to shop.
Check availability at your chosen shop before setting out for a particular pack.
Brands to consider
De Ruijter
De Ruijter makes flakes in a range of flavours. Jumbo’s category listing includes 200 g packs and a 240 g Royaal variety.
- Worth considering if a particular flavour matters more than the size of a single pack.
- Check each variety separately: Jumbo’s page for the 300 g Royaal pack says it’s no longer available there.
PLUS
PLUS sells dark and milk chocolate flakes in 300 g packs.
- A larger single pack if you’re looking for one flavour to enjoy over several breakfasts.
- The dark variety is labelled vegan, but the product information says it may contain milk and lactose. If you have allergies, check the current label.
Kiekeboe
ALDI lists Kiekeboe chocolate flakes in 300 g milk and dark varieties.
- A 300 g option if the group likes one of these two flavours.
- Check availability at the branch where you plan to shop.
Jumbo
Jumbo’s category listing shows own-brand flakes in 300 g dark, milk and duo varieties.
- You can compare different flavours in the same pack size.
- The same pack size doesn’t make the varieties identical: check the flavour and ingredients on each pack.
Venz
Jumbo’s category listing includes Venz flakes in flavour combinations, including dark chocolate with vanilla and milk chocolate with vanilla, in 200 g packs.
- An option if you’re keen to try one of these flavour combinations.
- At 200 g per pack, you’ll get less than with the 300 g single packs mentioned above.
Products for this food shop
This selection includes 200 g and 300 g packs of flakes, plus two other 390 g chocolate products for breakfast. Check the product type for Chocolate Chunks and Hail Chocolate Pure: a larger pack doesn’t automatically make them interchangeable with flakes.
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g'woon Milk Chocolate Flakes 300g
For anyone who wants to serve one larger pack of milk chocolate flakes. Check the current ingredients and allergen information before sharing it with several people.
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De Ruijter Chocolate Chunks 390 g
For anyone considering a larger pack of chocolate topping and looking for chocolate pieces rather than flakes. Check the product type and label before comparing this pack with flakes.
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De Ruijter Hail Chocolate Pure 390 g
For anyone looking for a larger pack of dark chocolate sprinkles. This isn’t a pack of flakes, so check whether sprinkles are what the group wants and read the current label.
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De Ruijter Flake Feast 200 g
A smaller pack of flakes if you’d rather try a flavour first than buy 300 g of one product. Check that the flavour and label suit everyone who’ll be eating them.
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Venz Jungle Flakes 200 g
A smaller pack if you specifically want to try Jungle Flakes. If having enough for several breakfasts matters more, compare the pack size with the 300 g options.
Frequently asked questions
Is a multipack of flakes the same as one large pack?
No. The De Ruijter Witte flakes multipack at Albert Heijn contains two separate 200 g packs, making 400 g in total. If you want to share one pack, check the number of items and the amount in each one for any multipack.
Are flakes with a vegan label suitable for someone with a milk allergy?
A vegan label doesn’t guarantee a product is allergen-free. The information for PLUS’s dark chocolate flakes also says they may contain milk and lactose. If you have a food allergy, always read the current allergen information on the packaging.
Where can I find allergen information for flakes?
Check the label on the packaging. The Netherlands Food and Consumer Product Safety Authority says that allergen information must be shown on the label of prepacked foods. Check both the ingredients list and any warnings about the possible presence of allergens on the product you’re buying.
How should I store flakes after opening?
Keep them in a cool, dry place and seal the pack well after use. Also follow the storage instructions on the pack you’ve bought.