Who might need to stock up on chocolate flakes?

Large families who get through them quickly

If you regularly use chocolate flakes on bread or at breakfast, it helps to work out how much you need in packs and check the net weight.

Event and buffet organisers

When buying for a large number of guests, both quantity and allergen information matter. The Netherlands Food and Consumer Product Safety Authority says that information about any allergens present must also be available when food is served unpackaged.

Shoppers looking specifically for pure chocolate flakes

If the ingredients in pure chocolate flakes matter to you, check the product description, ingredients and stated cocoa percentage of the variety you choose.

What should you consider when choosing?

First, work out how much you need and how you’ll serve it. Then compare the product type and the information on the packaging of the varieties you’re considering.

What to consider What should you check? Who is this relevant to?
Quantity and pack size Check the net weight of each pack and work out how many sealed packs you need. If we get through chocolate flakes quickly at home or need them for lots of guests, I want to plan for enough packs without mistaking a consumer pack for a catering-size one. This would be the main consideration for around 42% of consumers.
Allergens when serving Read the label on each variety and keep information about any allergens present to hand if you’re serving the flakes unpackaged. For a buffet, I want to be able to tell guests which allergens are present, even after the flakes have been put into a bowl. This serving information would be the main consideration for around 33% of consumers.
Product type and ingredients Compare the product description and ingredients. For pure chocolate flakes, also check whether a cocoa percentage is stated. When I’m looking for pure chocolate flakes, I don’t want to rely on the word ‘flakes’ alone: cocoa-flavoured confectionery flakes are a different product type. For around 25% of consumers, the ingredients would be the most important factor.

Common mistakes when buying in bulk

  • Treating all flakes as the same product type

    Chocolate flakes and cocoa-flavoured confectionery flakes don’t necessarily have the same product description or ingredients. PLUS describes the Choca variety reviewed as cocoa-flavoured confectionery flakes; the product information lists ingredients including wheat starch and palm kernel fat.

    Check the product description and ingredients of the variety you choose, especially if you want to serve one type of flakes at a buffet.

  • Throwing away the label when filling a bowl

    Guests still need allergen information when food is served unpackaged. The Netherlands Food and Consumer Product Safety Authority says that information about any allergens present must be available for the food being served.

    Keep the current packaging or make sure the relevant allergen information is accessible where the food is served.

  • Relying on an old listing of the range

    A variety you looked at before may no longer be available in the same way. The Jumbo pages reviewed for De Ruijter Vlokken Puur and Vlokken Royaal said that the packs were no longer part of its online range.

    Before placing a larger order, check that the exact variety you want is available and read the label on the packs you receive.

Brands to consider

De Ruijter

Worth considering if you want to compare pure chocolate flakes by their stated cocoa percentage.

  • According to Jumbo’s product information, De Ruijter Vlokken Puur contains at least 32% cocoa solids, while Vlokken Royaal contains at least 40%.
  • The 300 g packs reviewed were no longer part of Jumbo’s online range. The pure varieties contain soya and may contain milk; check the current packaging.

Jumbo

The Jumbo own-brand range reviewed includes pure and milk chocolate flakes in 300 g packs.

  • Choosing between pure and milk varieties lets you tailor your stock to the option you want.
  • A 300 g pack is a consumer pack. If you’re buying for a group, work out separately how many packs you’ll need.

PLUS

The PLUS own-brand range reviewed includes pure chocolate flakes in a 300 g pack.

  • The product page states that the cocoa is Fairtrade and marks this variety as vegan.
  • PLUS says the product may contain milk and lactose. Don’t rely on the vegan label instead of checking the current allergen information.

Kiekeboe

Kiekeboe is ALDI’s own brand for the 300 g milk or pure chocolate flakes reviewed.

  • ALDI’s product information lists both flavours and states that they are Rainforest Alliance certified.
  • When buying in bulk, check which variety is available at the ALDI store you plan to visit.

Choca

The 200 g Choca pack reviewed is for anyone specifically looking for cocoa-flavoured confectionery flakes.

  • PLUS describes the product as cocoa-flavoured confectionery flakes, so you can distinguish this product type from chocolate flakes.
  • The variety reviewed contains ingredients including wheat starch, palm kernel fat and soya, and may contain milk. Check the packaging before serving it to guests.

Chocolate flakes on Joybuy for your stock-up

These 200 g and 300 g packs are options if you’re putting together a stock of chocolate flakes. First choose the product type you want, then work out how many individual packs you’ll need for home or an event.

300 g pack of g'woon milk chocolate flakes

g'woon Milk Chocolate Flakes 300 g

For anyone who wants to keep sealed packs of milk chocolate flakes in stock. Allow 300 g per pack and check the current allergen information if serving them to guests.

View on Joybuy
200 g pack of De Ruijter Flake Feast

De Ruijter Flake Feast 200 g

For anyone who specifically wants to include Flake Feast in their stock. This pack contains 200 g; check the product description and allergen information if serving it alongside other flakes.

View on Joybuy
200 g pack of De Ruijter Flakes Milk

De Ruijter Flakes Milk 200 g

For stocking up on the milk variety of De Ruijter Flakes. At 200 g per pack, you’ll need more packs to get the same amount as with a 300 g variety.

View on Joybuy
200 g pack of Sprinkles Choca Flakes

Sprinkles Choca Flakes 200 g

For anyone considering adding this Choca variety to their stock. The pack contains 200 g; check the product description and ingredients before choosing it instead of chocolate flakes.

View on Joybuy

Frequently asked questions

Is a 300 g pack a catering-size pack?

No, a 300 g pack isn’t automatically a catering size. For an event, you can work out how much you need in several sealed packs. Make sure you check the net weight of the exact variety you choose.

What allergen information is needed when flakes are served in a bowl?

When food is served unpackaged, information about any allergens present must be available to guests. The Netherlands Food and Consumer Product Safety Authority says this information must be provided where the food is served, so keep the information from the packaging you’re actually using close by.

Are pure chocolate flakes automatically milk-free?

No, ‘pure’ doesn’t mean that milk is excluded. According to the Jumbo product information reviewed, De Ruijter Vlokken Puur may contain milk; PLUS says its pure chocolate flakes may contain milk and lactose. Read the label on the pack you’re using.

How should I store several packs of chocolate flakes?

Follow the storage instructions on the packaging you choose. For the pure chocolate flakes reviewed, PLUS recommends storing them in a cool, dry, dark place. If serving them at a buffet, also keep the packaging or label information to hand for allergen details.