Families who regularly top up their supply of flakes
Want to work out in advance how many packs they need for several occasions, comparing the net weight of their preferred variety.
Who are these options for?
Organisers of a breakfast or brunch
Want to have enough sealed packs ready, perhaps in a range of flavours, without mistaking a standard retail box for a catering-size pack.
Shoppers checking for allergens
Check the ingredients and allergen warnings for each specific variety, even when two packs look similar at first glance.
What should you look for when stocking up?
First work out how much you need, then check that your chosen variety is available. If you have specific ingredient requirements, read the label on each pack.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Amount per pack | Check the net weight and work out how many sealed packs you’ll need for the number of occasions you’re planning. | If flakes are often served at home, I don’t want to have to restock after just one pack. For around 40% of consumers, having enough for regular use is the top priority. |
| Availability | Check whether your exact variety is available at the time and through the shop or delivery service you want to use. | When I’m hosting breakfast, I want to have my chosen flavours at home in time. An estimated 30% of consumers prioritise being sure that the product is in stock. |
| Variety and allergens | Compare the ingredients lists and allergen warnings for the exact plain, milk or mixed variety. | When not everyone can or wants to eat the same thing, I need to know which variety I’m serving. For around 30% of consumers, checking this is the most important consideration. |
Common mistakes
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Assuming a 300 g box is a catering pack
A retail box can be handy for buying several packs of the same variety, but the contents of one box don’t tell you how much you’ll need for an event.
Plan the number of packs around the occasions you’re catering for. If you specifically need a catering-size pack, check the net weight and product type separately with the retailer.
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Assuming plain flakes can’t contain milk
According to Jumbo’s product information, 300 g De Ruijter Vlokken Puur contains soya and may contain milk. PLUS says its plain flakes may contain milk and lactose.
Check the ingredients and allergen warnings on the exact pack before buying, and check the label again when your packs arrive.
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Assuming a product page guarantees stock
The Jumbo pages checked for two 300 g De Ruijter varieties say they are no longer part of the online range. Lidl lists the 300 g milk chocolate flakes checked as an in-store product.
Check your chosen variety with the shop or delivery service before basing the rest of your event planning on it.
Brands to compare
These brands offer specific varieties to compare. Check the current packaging and ingredients for each product.
De Ruijter
A brand to consider if you’re looking for a specific plain or Royaal variety.
- Jumbo’s product pages list at least 32% cocoa solids for 300 g De Ruijter Vlokken Puur and at least 40% for 300 g Vlokken Royaal.
- Those Jumbo pages say these packs are no longer part of the online range. The plain variety is listed as containing soya and possibly milk.
Albert Heijn
Offers plain, milk and mixed 300 g varieties of flakes.
- According to Albert Heijn, AH Mix flakes are made up of 50% plain chocolate flakes and 50% white flakes.
- The AH mix contains milk and lactose. Check the packaging, as product information can change.
Jumbo
Offers its own plain, milk and duo flakes in 300 g packs.
- These varieties let you choose between one type of chocolate and a combination.
- Check which variety is available at your chosen shop.
PLUS
Offers 300 g plain and milk chocolate flakes, among other products.
- PLUS says the chocolate flakes described are made with Fairtrade cocoa.
- PLUS Chocoladevlokken Puur may contain milk and lactose. Read the label if this matters to your choice.
Kiekeboe (ALDI)
ALDI lists Kiekeboe chocolate flakes in 300 g milk and plain varieties.
- ALDI lists these varieties as Rainforest Alliance certified.
- Check in-store availability if you need several packs of the same variety.
Products for different uses
This selection includes flakes, chocolate sprinkles and chocolate chunks. These are different types of product, so first decide what you want to serve, then use the amount per pack to plan how much you’ll need.
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g'woon milk chocolate sprinkles with smiley faces 600 g
An option if you’re looking for sprinkles with fun shapes rather than flakes. The pack contains 600 g; check the ingredients and allergens on the label before use.
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De Ruijter plain chocolate sprinkles 390 g
For anyone who wants to use plain chocolate sprinkles as a bread topping or garnish. This pack contains 390 g. Don’t confuse this variety with 300 g De Ruijter Vlokken Puur; check the ingredients on this pack separately.
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De Ruijter Chocolate Chunks 390 g
Choose these if you specifically want chocolate chunks as a bread topping or garnish, rather than standard chocolate flakes. The pack contains 390 g; if you have specific ingredient requirements, check the label for this variety.
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De Ruijter Flake Feast 200 g
For anyone who wants to serve a mix of chocolate and vanilla flakes. This pack contains 200 g, so bear that in mind when planning for several occasions, and check the label for allergens.
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Venz Jungle Flakes 200 g
A mix of flakes for anyone who wants to serve a variety of shapes and flavours. The pack contains 200 g; check the ingredients and allergens for the exact variety before buying for a group.
Frequently asked questions
Is a 300 g box of flakes a catering pack?
No, a 300 g box isn’t automatically a catering pack. For a large family or event, work out how many sealed packs you’ll need. If you’re looking for a specific catering-size pack, check the product type and net weight with the retailer.
Should I check allergens when ordering flakes online?
Yes. Check the allergen information for the exact variety when ordering, then read the label on the pack when it arrives. Ondernemersplein states that mandatory labelling information for prepacked foods must also be available online; ingredients can vary between varieties.
How should I store several packs of flakes?
Follow the storage instructions and date on each pack. The product information described recommends storing them in a cool, dry, dark place and sealing an opened pack properly. Check the instructions for the variety you actually buy.