Shoppers who compare the price per kilo
You regularly use flakes as a bread topping and want to compare packs of different sizes on a like-for-like basis.
Who is this relevant to?
Shoppers who want small portions
You want to be able to take a pre-portioned amount for each slice of bread or topping, even if that means you don’t get the lowest price per kilo.
Shoppers who check ingredients and allergens
Before buying, you check the ingredients and allergens listed for your chosen variety. A vegan label doesn’t replace this check if you need to avoid milk.
What should you look for when choosing?
First decide whether you want individual portions or a standard pack. Then compare the price per kilo and the ingredients of the products that meet your preference.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Price per kilo | Compare the price per kilo and net weight of the packs you’re considering. | If I use flakes often, I want to know what I’m getting for the price of each pack. Around 38% of consumers prioritise the price per kilo. |
| Portion size | Check whether the pack contains individual portions, how many grams they weigh and which types of sprinkles they include. | For one slice of bread or a small topping, I’d rather take a portion than sprinkle it myself. For around 23% of consumers, this ease of portioning matters most. |
| Ingredients and allergens | Check both the ingredients list and the ‘contains’ and ‘may contain’ statements on the packaging. | If I need to avoid an ingredient, the contents matter more than the pack size or flavour. This is the top priority for roughly 23% of consumers. |
| Type of flakes | Check the product description and choose between milk chocolate flakes, dark chocolate flakes and a mixed pack. | I want to know whether I’m buying only chocolate flakes or other types of sprinkles too. For around 16% of consumers, the type they want is the deciding factor. |
Common mistakes
-
Comparing pack sizes alone
A small pack and a large pack don’t tell you much on their own about the cost per quantity. Individual portions and standard packs also don’t offer exactly the same level of convenience.
Compare the price per kilo of the products you’re considering, then decide separately how much you value pre-portioned amounts.
-
Assuming all flakes are the same product
PLUS describes Choca Vlokken as cocoa fantasy flakes. That’s a different product description from chocolate flakes, and milk and dark chocolate flakes also differ from one another.
Read the product description and ingredients for the exact variety you’re adding to your basket.
-
Relying on a vegan label to check for allergens
PLUS dark chocolate flakes carry a vegan label, but the packaging also says they may contain milk and lactose.
If you need to avoid milk, check the current allergen information on the packaging rather than relying on the label on the front.
Brands to consider
These examples show the types of pack and products you might come across. Always check the specific variety you’re considering.
De Ruijter
Kleintjes is a mixed pack with eight individual portions of flakes, chocolate sprinkles and fruit sprinkles.
- The pack contains four 15 g portions and four 20 g portions.
- This isn’t a pack of flakes only; check the allergens for the mix too.
Albert Heijn
AH Pure chocoladevlokken is a standard 300 g own-brand pack.
- A standard pack is an option if you want to portion it yourself.
- The ingredients information lists milk and lactose; check the current packaging.
Jumbo
Jumbo offers standard 300 g packs of milk and dark chocolate flakes, as well as a duo mix.
- You can choose the type you want without switching to a mixed pack of portions.
- The dark variety may contain milk; ‘dark’ doesn’t replace an allergen check.
PLUS
PLUS offers 300 g packs of dark chocolate flakes with a vegan label.
- The label may be relevant if you’re looking for a product labelled as plant-based.
- The packaging states that the product may contain milk and lactose.
Kiekeboe (ALDI)
ALDI lists Kiekeboe own-brand milk or dark chocolate flakes in 300 g packs.
- There are milk and dark varieties to compare by product type.
- Check the ingredients and allergens on the pack you buy.
Lidl
Lidl lists 300 g packs of milk chocolate flakes for in-store purchase.
- It’s a standard pack for anyone looking for milk chocolate flakes.
- Compare the price per kilo in store and check the packaging there for ingredients and allergens.
Regular packs of flakes at Joybuy
These products come in standard 200 g or 300 g packs. If your main priority is your shopping budget, compare their price per kilo with that of individual portions. If you want pre-portioned amounts, check the pack format separately.
Image unavailable
g'woon melkchocoladevlokken 300 g
A standard pack of milk chocolate flakes for bread, if you want to portion them yourself.
When buying, check the price per kilo and the allergen information for milk and wheat.
Image unavailable
De Ruijter Flakes Milk 200 g
A standard pack of milk flakes for anyone who wants to choose how much to use on bread or as a topping.
Don’t confuse this pack with the mixed Kleintjes portions. Compare the price per kilo and check the allergen information for milk and soya.
Image unavailable
Venz Jungle Flakes 200 g
A standard pack for anyone who wants coloured flakes and shapes alongside chocolate flakes; it isn’t a pack of traditional chocolate flakes only.
Compare the price per kilo and read the packaging if you need to avoid soya, wheat or milk.
Frequently asked questions
Are mini portions of flakes better value than a standard pack?
Not necessarily: compare the current price per kilo of the packs you’re considering. Choose individual portions if being able to measure out the right amount each time matters to you, and check whether all the portions actually contain flakes.
Does De Ruijter Kleintjes contain only flakes?
No. As well as milk and dark chocolate flakes, the eight portions also contain chocolate sprinkles and fruit sprinkles. There are four 15 g portions and four 20 g portions.
Is a vegan label enough if I need to avoid milk?
No. PLUS dark chocolate flakes carry a vegan label, but the packaging states that they may contain milk and lactose. Always check the current allergen information on the pack you’ve chosen.
How should I store an opened pack of chocolate flakes?
Seal the pack tightly and store it somewhere dry, as the Voedingscentrum recommends for dark chocolate flakes. Also follow the storage instructions on your packaging.