Pack planners
You want to share chocolate flakes with guests or use them on more than one occasion, so you’re considering the pack size.
Who are chocolate flakes for?
Guests with a flavour preference
You’re looking for milk, dark, white or mixed chocolate flakes to serve with bread, yoghurt or pastries at a sweet brunch table.
Shoppers checking for allergens
You’re buying for guests with different needs and check the label on each pack to see which allergens the product contains or may contain.
What should you look for?
If anyone has allergies, check the label first. Then work out how many flakes you’ll need for the sweet options and which flavour will go best.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Quantity | Check the net weight and consider whether the pack will cover the number of occasions you have in mind. | If I want to use the flakes over several breakfasts or brunches, I need to know whether one pack will be enough. Having enough in the pack is the top priority for around 50% of consumers. |
| Flavour and use | Choose between milk, dark, white or mixed flakes, and decide whether you’ll serve them with bread, yoghurt or pastries. | For a sweet table, I want a variety that goes with what I’m serving, rather than planning to offer chocolate flakes as a savoury snack. Flavour is the most important factor for roughly 30% of consumers. |
| Allergens | Check the current pack for both ‘contains’ and ‘may contain’ information for your chosen product. | If a guest has an allergy or intolerance, I need to know whether this particular pack is suitable. For around 20% of consumers, checking the label is the top priority. |
Common mistakes
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Planning to serve chocolate flakes as a savoury snack
Chocolate flakes are designed as a sweet topping for bread or other foods, so they have a different role from savoury snacks.
Serve them at a brunch table, with dessert or alongside pastries, and plan savoury snacks separately.
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Assuming ‘dark’ tells you about allergens
Even a dark chocolate variety may list soya or the possible presence of milk on the label.
When you buy, check the allergen information on the specific pack, especially if you’re buying for several guests.
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Assuming the range is the same as last time
A product that was available online before may not be stocked at your local shop.
Check the range at the shop where you plan to do your shopping shortly before you visit.
Brands to consider
De Ruijter
The range includes several flavour options, including milk, dark, white and festive varieties.
- According to Jumbo, De Ruijter Royaal dark contains at least 40% cocoa solids.
- This Royaal variety was no longer listed in Jumbo’s online range; check which varieties are available.
Jumbo
Jumbo’s own-brand chocolate flakes are available in milk and dark varieties in 300 g packs.
- The listed 300g packs offer a familiar size for sharing.
- Check the ingredients and allergens for your chosen variety separately.
PLUS
PLUS’s own-brand chocolate flakes are available in milk and dark varieties in 300 g packs, with a Fairtrade cocoa label.
- PLUS provides allergen information for its milk variety.
- The listed milk variety contains milk and lactose; check the label on any other variety.
Kiekeboe
Kiekeboe is ALDI’s listed range of chocolate flakes in milk or dark varieties, in 300 g packs.
- ALDI states that this product is Rainforest Alliance certified.
- Check which variety is available at your local shop.
Albert Heijn
Albert Heijn listed its own-brand dark chocolate flakes in a 300 g pack.
- The dark variety in question was marked as discontinued; check which product is available now.
Lidl
Lidl lists 300 g packs of milk chocolate flakes for sale in store.
- This variety could be an option if you’re already shopping at a Lidl store.
- Check the ingredients and allergens on the pack before taking the flakes for your guests.
Chocolate flakes for a sweet addition
These Joybuy products are chocolate flakes for bread, yoghurt or other sweet options at a brunch or neighbourhood gathering. Compare the pack weights and, if anyone has allergies, always check the label on your chosen variety.
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g'woon milk chocolate flakes 300 g
A milk chocolate variety for a sweet option with bread or yoghurt.
Pack size: 300 g. If you have allergies, check the current label.
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De Ruijter Flake Feast 200 g
A mix for anyone who wants to serve chocolate flakes at a sweet brunch table or with pastries.
Pack size: 200 g. If you’re checking for allergens, read the label.
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Sprinkles Choca Flakes 200 g
Chocolate flakes for a sweet addition to bread or yoghurt.
Pack size: 200 g. If your guests have allergies, check the current packaging.
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De Ruijter Flakes Milk 200 g
A milk chocolate variety for anyone who wants to serve flakes with bread, yoghurt or pastries.
Pack size: 200 g. If you have allergies, check the current label.
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De Ruijter Intense Dark Chocolate Sprinkles 200 g
A dark chocolate variety for a sweet topping on yoghurt or pastries, for example.
Pack size: 200 g. If you have allergies or are sensitive to lactose, refer to the current label on this pack.
Frequently asked questions
Which pack size is right for a shared brunch?
It depends on how many sweet options you’re serving and whether you want to use the flakes again later. Compare the net weight of the packs you’re considering before you decide.
Can I rely on the words ‘milk’ or ‘dark’ when checking for allergens?
No, read the allergen information on the current packaging. The milk chocolate flakes listed by PLUS contain milk and lactose; the name of a dark variety doesn’t rule out other allergens or traces of them.
Does the word ‘dark’ tell me enough about the nutritional value?
No, check the nutritional information for the specific product if its ingredients matter to your choice. The Netherlands Nutrition Centre points out that chocolate also contains saturated fat and calories; the word ‘dark’ alone doesn’t give you the full picture.
How should I store chocolate flakes after opening?
Keep them in a cool, dry, dark place and close the pack securely. Also follow the storage instructions and date on the packaging of your product.