Regular home user
You often use flakes on bread or as a topping and want a pack size that suits how much you use.
Who are these options for?
Breakfast on the go
You want to take flakes with you, so you’re considering the size and contents of the pack. A mixed sprinkle product isn’t the same as a pack containing chocolate flakes only.
Label-conscious shopper
You choose flakes as a sweet topping and want to check the ingredients, sugars per 100 g and allergens for each variety.
What should you look for when choosing?
First, decide whether the pack will mostly stay at home or needs to travel with you. Then check the exact contents and the label: a small shaker pack may contain other types of sprinkles too.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Pack size | Compare the weight and choose an amount that suits how often you use flakes at home. | If I regularly use flakes at home, I want a pack that suits how much I use. Pack size is the top priority for around 40% of consumers. |
| Taking them with you | Check whether the pack is compact and resealable, and whether it contains only the flakes you want. | For breakfast away from home, I want to be able to take the flakes separately. Convenience on the go is the main concern for around 30% of consumers. |
| Label | Check the ingredients, allergen information and sugars per 100 g for the exact variety. | When choosing a sweet topping, I want to know what’s in the variety I’ve picked, especially if I need to watch out for certain ingredients or allergens. For around 30% of consumers, checking the label is the deciding factor. |
Common mistakes
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Thinking of flakes as a complete breakfast
Flakes are a sweet topping or bread spread. The Netherlands Nutrition Centre discusses them as a bread topping, not as a replacement for a whole breakfast.
First decide what you want to eat for breakfast, such as bread or yoghurt, then choose whether to add flakes.
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Assuming allergens from the product name
The ingredients listed vary by product. For example, the De Ruijter milk flakes described here list milk and soya.
If you have an allergy or intolerance, always check the label on the exact pack before using the product.
Brands to consider
Albert Heijn
Albert Heijn sells 300 g milk chocolate flakes and AH Strooi mini's, a smaller mixed sprinkle product.
- Albert Heijn describes the mini's as a pack to take with you.
- The mini's also contain other sprinkles, so they’re not a pack of chocolate flakes only.
Jumbo
Jumbo sells 300 g packs of milk and dark chocolate flakes as sweet toppings for bread.
- Jumbo lists a 20 g serving size for the milk variety.
- The product information for that milk variety lists milk and 66,2 g of sugars per 100 g. Check the label of the variety you choose.
PLUS
PLUS sells milk chocolate flakes made with Fairtrade cocoa in a 300 g jar.
- The jar offers an alternative to a box.
- The product information for this variety lists 67,1 g of sugars per 100 g, milk and lactose.
ALDI / Kiekeboe
ALDI lists Kiekeboe chocolate flakes in milk or dark varieties, both in 300 g packs.
- The product information mentions Rainforest Alliance certification.
- If you’re looking for a particular variety, check which pack you pick up in store.
Lidl
Lidl lists 300 g milk chocolate flakes as an in-store product.
- The listed pack contains 300 g.
- Lidl states that this product is only available in store.
De Ruijter
De Ruijter sells, among other products, 200 g milk chocolate flakes to use as a topping or bread spread.
- The milk variety is easy to identify by its specific flavour and pack size.
- This variety lists milk and soya. Check the current label before use.
Chocolate flakes and sprinkle products on Joybuy
These flakes and sprinkle products are for anyone looking to quickly add a topping to bread or yoghurt. When choosing, consider the pack size and the difference between milk chocolate flakes and mixed varieties.
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g'woon Milk Chocolate Flakes 300 g
For anyone who wants to use milk chocolate flakes at home as a topping or bread spread. The pack contains 300 g; check the pack itself if you plan to take the flakes with you.
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De Ruijter Flake Feast 200 g
For anyone looking for a mix of chocolate and vanilla flakes rather than chocolate flakes only. The pack contains 200 g.
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Venz Jungle Flakes 200 g
For anyone looking for a mixed variety of flakes with shapes. The pack contains 200 g; choose another variety if you want chocolate flakes only.
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Sprinkles Choca Flakes 200 g
For anyone who wants to use cocoa flakes on bread or in yoghurt. The pack contains 200 g; check the ingredients if you’re looking for a particular chocolate flavour.
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De Ruijter Milk Chocolate Flakes 200 g
For anyone specifically looking for De Ruijter milk flakes as a topping or bread spread. The pack contains 200 g. The product information lists milk and soya, so if you have an allergy or intolerance, check the current label.
Frequently asked questions
Are flakes a complete breakfast on their own?
No, flakes are a sweet topping or bread spread, not a complete breakfast in themselves. The Netherlands Nutrition Centre lists wholemeal bread and yoghurt, among other things, as possible parts of a breakfast. Choose what you want to eat first, then add flakes if you like.
Do chocolate flakes need to be kept in the fridge?
The product pages described recommend storing them in a cool, dry, dark place, not in the fridge. Seal the pack well after use and follow the storage advice on the label of your chosen variety.
How can I check whether flakes contain milk or soya?
Read the ingredients and allergen information on the exact pack. The De Ruijter milk flakes described here list milk and soya, but if you need to avoid allergens, don’t rely on a brand name or information about a different variety.