Which pack is right for you?

Families looking to manage their stock

If you regularly have chocolate flakes for a quick breakfast, you can compare a 300 g pack with a multipack of individual packs. Consider how much you’ll open at once and whether you can keep the rest sealed in a cool, dry place.

Organisers of self-service breakfasts

For breakfast at a school, office or event, think about how the flakes will be served and replenished. If you offer unpackaged flakes to consumers as part of a catering service, make sure allergen information is available before purchase, as required by the Netherlands Food and Consumer Product Safety Authority.

Caterers buying dessert toppings

If you’ll mainly be using the flakes on desserts or at brunch, a larger pack of decorative flakes may suit your needs. Check the product name and label before also using them as a spread for breakfast bread.

What should you look for?

First decide whether you’ll use the flakes as a spread for bread or as a decoration. Then choose a pack size and serving method to suit.

What to consider What to check Who it matters to
Stock and pack size Compare the net weight of a 300 g pack with a multipack of individual packs, and read the storage instructions. If I’m preparing several breakfasts for a large family, I want to control how many packs I open at once. Stock management is the top priority for around 36% of consumers.
Quick self-service Choose a pack that suits how you’ll replenish it and serve the flakes. At a breakfast event, I want guests to be able to help themselves easily without having to open a new pack each time. Around 29% of consumers consider serving arrangements their top priority.
Allergen information Check the label for each variety. For unpackaged catering, arrange for consumers to be able to access the information before purchase. If I’m serving unpackaged flakes, I need to be able to say which allergens are present in each product. This is the main concern for around 21% of consumers.
Spread for bread or decoration Read the product name and the stated intended use before choosing a larger pack. When buying flakes for bread, I don’t want to rely on the word ‘flakes’ alone if the product is intended for dessert decoration. For around 14% of consumers, this is the most important consideration.

Common pitfalls when buying larger quantities

  • Assuming every product called flakes is suitable as a spread for breakfast bread

    According to Makro Nederland, the 700 g tub of METRO Chef Pure chocolate flakes is named Deco pajets and is described as being for desserts and dipping. A larger pack doesn’t automatically make a product suitable for a breakfast spread station.

    For bread or rusks, choose a product sold as a spread for bread. Check the intended use of decorative flakes before serving them.

  • Assuming the allergens in one variety apply to all flakes

    Allergen information varies by product. Joybuy lists milk and soya for De Ruijter Milk Chocolate Flakes, 200 g; Makro Nederland’s product information says the METRO Chef decorative flakes may contain traces of soya, milk and nuts.

    Read the label for every product you use. For unpackaged catering, make sure consumers can access allergen information before purchase, as required by the Netherlands Food and Consumer Product Safety Authority.

  • Opening too many packs for a one-off breakfast

    For the De Ruijter and G'woon varieties reviewed, Joybuy says to store them in a cool, dry place and reseal the pack after opening.

    Only open what you need for serving, and follow the storage instructions and best-before date on the pack for the rest of your stock.

Brands and product ranges to consider

De Ruijter

Chocolate flakes sold as a breakfast spread for bread, available in different varieties and pack formats.

  • Albert Heijn lists a multipack of De Ruijter milk chocolate flakes, supplied as individual packs.
  • Ingredients and allergens may vary between varieties, so check the label on the pack you choose.

Jumbo

Own-brand chocolate flakes in consumer packs for use as a spread for bread.

  • Jumbo lists milk and dark chocolate flakes in 300 g packs.
  • If you’re serving them to a group at breakfast, check the ingredients and allergens for the variety you choose.

Albert Heijn

Own-brand flakes, as well as a multipack of De Ruijter chocolate flakes.

  • Albert Heijn lists its own milk, dark and mixed flakes in 300 g packs.
  • The De Ruijter multipack shown is supplied as individual packs, not as one large refill pack.

METRO Chef

Chocolate flakes in a larger pack for decorative use.

  • Makro Nederland describes the 700 g tub of dark chocolate flakes as suitable for desserts and dipping.
  • The product is named Deco pajets, and the information says it may contain traces of soya, milk and nuts. Check the intended use and label.

Delicia

A producer of flakes for a range of uses, including decoration.

  • Delicia describes dark, milk and white varieties, as well as bulk packs for industrial use.
  • Before choosing a larger pack, decide which variety and intended use you need.

Chocolate flakes on Joybuy

Related products will be available soon.

Frequently asked questions

Are professional 700 g chocolate flakes also suitable as a spread for bread?

Don’t assume so. Makro Nederland describes the 700 g METRO Chef variety as Deco pajets for desserts and dipping. Check the stated intended use, ingredients and allergens before choosing it for a breakfast table.

Do I need to provide allergen information at a breakfast buffet?

Yes. If you serve unpackaged flakes to consumers as part of a catering or hospitality service, the Netherlands Food and Consumer Product Safety Authority says the information must be available before purchase. It can be provided in writing or verbally. If given verbally, you must display a notice telling consumers they can ask for it.

What product information should I check when buying flakes for a group?

For each variety, check the product name, ingredients, allergens, net quantity, best-before date, storage instructions and nutritional information. Ondernemersplein lists these details as mandatory information for prepacked food and says they must be available in Dutch.

How should I store chocolate flakes after opening?

Follow the instructions on the pack for the variety you’ve chosen. For the De Ruijter and G'woon products reviewed, Joybuy says to store them in a cool, dry place and seal the pack tightly after opening.