Who are these options for?

Someone eating alone who wants to keep stocks low

If you only have flakes occasionally, the net weight is a sensible place to start. Jumbo lists De Ruijter Kleintjes Strooibaar at 140 g as a small pack; this is still a pack of sprinklable topping, not a single bar.

Brunch shopper catering for several people

A 300 g pack could be a good fit for a shared breakfast if you’ll use the rest after the occasion. ALDI lists Kiekeboe in milk and dark chocolate; PLUS lists dark chocolate flakes in this size.

Shopper looking for a celebratory flavour mix

If you’d like more than one flavour on the table, De Ruijter Vlokfeest is worth considering. According to PLUS, the 200 g pack contains a mix of dark chocolate flakes and white flakes.

What should you look for when choosing?

First, work out how many flakes you’re likely to use. Then decide whether you’d prefer one flavour or a mix. Always read the label on your chosen variety if the ingredients or allergens matter to you.

What to considerWhat should you check?Who is this important for?
Small pack for yourself Check the net weight and whether it’s a pack of sprinklable topping. If I’m the only one having breakfast and don’t use flakes often, I don’t want to buy more than I expect to use. Around 40% of consumers prioritise a small pack.
Enough for several people Compare the net weight of the available packs with how much you’ll want to use after breakfast. For brunch with a larger group, I want enough flakes for the table without being left with an awkward amount of stock. A suitable pack size is the priority for around 30% of consumers.
Flavour and presentation Check which types of flakes the variety contains, and read the ingredients and allergen information. For a celebratory breakfast, I’m more likely to look for a mix of flavours than one familiar variety. Around 30% of consumers put flavour variety first.

Common mistakes

  • Mistaking a pack of flakes for a single bar

    Even a small pack contains sprinklable topping for several occasions. The net weight tells you how much you’re buying, not whether the contents are individually wrapped.

    If you really need a single wrapped bar, search for that type of product. When buying flakes, choose a pack size that suits how you’ll use them.

  • Assuming dark flakes don’t contain milk

    According to the product information, PLUS dark chocolate flakes may contain milk and lactose. PLUS lists wheat and soya, and the possibility of milk, for De Ruijter Vlokfeest.

    Read the ingredients and allergen information on the pack of the exact variety you’re buying. Don’t rely on the flavour name alone.

Brands to consider

De Ruijter

De Ruijter has several varieties of chocolate flakes, including Vlokfeest and Royaal. Check the flavour and pack size of each variety to find one that suits your breakfast.

  • According to PLUS, Vlokfeest combines dark chocolate flakes and white flakes in a 200 g pack.
  • According to PLUS, Vlokfeest contains wheat and soya and may contain milk. Check the label of the variety you choose.

Venz

Venz is worth a look if you’re after a combination of dark chocolate and vanilla flavours.

  • PLUS lists Rimboe Krokovlokken dark chocolate and vanilla in a 200 g pack.
  • PLUS warns that the Funnies in this product may not be suitable for children under 3 because of their size.

Kiekeboe

Kiekeboe is ALDI’s brand for anyone looking for milk or dark chocolate flakes in a larger pack.

  • ALDI lists both flavour varieties in 300 g packs.
  • A 300 g pack isn’t a single portion, so consider how much you’ll use after breakfast.

PLUS

PLUS sells its own-brand dark chocolate flakes in a 300 g pack.

  • PLUS product information states that this variety contains Fairtrade cocoa.
  • According to PLUS, the product may contain milk and lactose. Check the pack if this is important to your choice.

Chocolate flakes at Joybuy

These packs of flakes are suited to breakfast on your own or brunch with others. Compare the weight and flavour in particular; none of these packs is a single chocolate bar.

De Ruijter Flake Feast, 200 g pack

De Ruijter Flake Feast 200 g

Worth considering if you’re looking for a mix of flakes for a celebratory breakfast. The pack contains 200 g; if you have an allergy, check the ingredients and allergen information on the label.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles 200 g

Worth considering if you’re looking for a dark chocolate variety for breakfast. The pack contains 200 g; check the label of this variety for information about ingredients and allergens.

View at Joybuy
Sprinkles Choca Flakes, 200 g pack

Sprinkles Choca Flakes 200 g

A pack of flakes to consider for bread or yoghurt at breakfast. The pack contains 200 g and isn’t a single portion; check the label for ingredients and allergens.

View at Joybuy
De Ruijter Flakes Milk, 200 g pack

De Ruijter Flakes Milk 200 g

Worth considering if you’re looking for milk chocolate flakes for breakfast. The pack contains 200 g, not one individually wrapped portion; check the label for ingredients and allergens.

View at Joybuy
g'woon Milk Chocolate Flakes, 300 g pack

g'woon Milk Chocolate Flakes 300 g

A milk chocolate variety to consider if you want flakes for several occasions. The pack contains 300 g; think about whether that amount suits how you’ll use it, and read the label for ingredients and allergens.

View at Joybuy

Frequently asked questions

Are chocolate flakes the same as a single chocolate bar?

No, chocolate flakes are a sprinklable topping. The ranges at Jumbo and Albert Heijn list packs of flakes; if you need a single individually wrapped bar, look for that type of packaging.

Which pack should I consider if I live alone?

Start with a net weight that suits how often you use flakes. Jumbo lists De Ruijter Kleintjes Strooibaar at 140 g as a small option, but this is still a pack for several occasions.

Can I tell which allergens are in dark chocolate flakes from the name?

No, check the ingredients and allergen information on the pack of the exact variety. For example, PLUS states that its dark chocolate flakes may contain milk and lactose; according to the Dutch Food and Consumer Product Safety Authority, allergens must be clearly listed on the label of prepacked foods.

How should I store chocolate flakes?

Follow the storage instructions on the pack and seal it well after use. PLUS recommends storing its dark chocolate flakes in a cool, dry, dark place; check the instructions for the variety you buy.