Which pack is right for you?

Families who use flakes regularly

If you often have chocolate flakes on bread, a 300 g box can be a practical staple for the family cupboard. Jumbo and PLUS list boxes like these; check which variety you’re choosing.

Families stocking up on a particular brand

If you specifically want De Ruijter milk or dark chocolate flakes, the multipacks listed by Albert Heijn let you buy several boxes at once. They’re individual packs, not one sharing bag.

Families checking flavours and allergens

If people have different tastes or someone has a food allergy, pay particular attention to the label on the variety you choose. For example, the PLUS product page for De Ruijter milk chocolate flakes lists milk, lactose and soya; check the packaging you receive.

What should you look for when choosing?

First, work out how many flakes your family uses and whether you’d rather store one box or several individual boxes. Then choose a flavour and check the label.

What to consider What to check before buying Who it matters to
Amount for regular use Check the net weight in g and whether it’s one box. If we often have flakes on bread at home, I want to choose a box that suits how much we use. For around 42% of consumers, this quantity is the priority.
Stocking up on individual boxes For a multipack, check the number of boxes and the weight of each one. I want to keep several packs at home without opening them all at once. For around 33% of consumers, this convenience is the main priority.
Flavour and label Check the variety, ingredients and allergen information on the packaging. If not everyone wants the same flavour or someone needs to avoid an ingredient, I’ll only choose after reading the label. Around 25% of consumers make this their priority.

Common mistakes

  • Mistaking a multipack for one large sharing bag

    The De Ruijter flake multipacks listed by Albert Heijn consist of individual packs. This matters if you want to store or open the boxes separately.

    Before buying, check how many boxes the pack contains and how much each one holds.

  • Switching between milk and dark without checking the label

    Ingredients and allergens can vary between varieties. For its 200 g De Ruijter milk chocolate flakes, PLUS lists milk, lactose and soya; don’t assume the same applies to another variety.

    Check the current ingredients list and allergen information on every pack you choose, especially if someone needs to avoid an ingredient.

  • Assuming a variety you’ve seen before will still be available

    A product appearing in a range doesn’t mean it’ll be available when you shop in store or place an order. On a page for De Ruijter Royaal 300 g, Jumbo noted that the product was no longer in its online range.

    Check your chosen shop and variety just before doing the main family shop, and think about which flavour would make a suitable alternative.

Brands and shops to consider

De Ruijter

A brand to consider if you’re looking for a particular milk or dark variety, or want to stock up on several individual boxes.

  • Albert Heijn lists De Ruijter flake multipacks.
  • A multipack isn’t the same as one large sharing bag; check the contents and variety of each box.

Albert Heijn

A place to look for De Ruijter multipacks containing individual boxes.

  • The milk and dark listings show how many items each pack contains.
  • Check the packaging to see which variety and allergen information apply to the boxes you receive.

Jumbo

A place to look for own-brand chocolate flakes in 300 g boxes.

  • Jumbo lists 300 g dark chocolate flakes, among other options.
  • Check whether the flavour you want is available at your local shop or for your order.

PLUS

A place to look for 300 g own-brand milk chocolate flakes and individual branded varieties.

  • Product listings help you check the pack size and, where provided, the ingredients and allergens.
  • Always use the information on the pack you’ve chosen when checking for allergens.

Kiekeboe bij ALDI

A place to look for individual 300 g boxes of milk or dark chocolate flakes.

  • ALDI lists both Kiekeboe flavour varieties.
  • Check availability at your local shop before planning your family stock-up.

Lidl

A place to look for milk chocolate flakes in a 300 g pack.

  • Lidl lists the 300 g pack size with the product.
  • The product listing says it’s available to buy in store; check availability at your local shop.

Related products on Joybuy

These products are for anyone looking for a larger quantity of chocolate toppings. Note the difference between flakes, chocolate sprinkles and chocolate chunks: the same weight doesn’t make them the same product.

De Ruijter Pure Chocolate Sprinkles, 390 g

De Ruijter Pure Chocolate Sprinkles 390 g

For anyone looking for dark chocolate sprinkles to use regularly. The listed weight is 390 g; if you’re specifically after flakes, check that sprinkles are what you want.

View on Joybuy
g'woon milk chocolate flakes, 300 g

g'woon Milk Chocolate Flakes 300 g

For a family looking for a box of milk chocolate flakes. The listed weight is 300 g; check the label if ingredients or allergens are important to your choice.

View on Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

For anyone looking for chocolate chunks as an alternative to flakes. The listed weight is 390 g; don’t choose this variety based on quantity alone if the flake shape is what matters to you.

View on Joybuy
g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon Milk Chocolate Sprinkles with Smileys 600 g

For anyone considering a larger pack of chocolate sprinkles; the listed weight is 600 g. The product description uses different terms for the chocolate, so check the flavour and ingredients on the packaging.

View on Joybuy

Frequently asked questions

Should I look for a sharing bag of chocolate flakes?

Not necessarily: for a large family shop, you can also compare 300 g boxes or multipacks of individual boxes. Albert Heijn lists multipacks like these; check whether each product gives you one pack or several separate boxes.

How should I store a larger supply of chocolate flakes?

Follow the storage instructions on each pack and seal opened packaging as directed. Store unopened boxes according to their own labels, rather than assuming the instructions are the same for every variety.

Should I check the allergens again when buying a new box?

Yes. If you have a food allergy, check the ingredients and allergen information on the pack you’re buying. For its 200 g De Ruijter milk chocolate flakes, PLUS lists milk, lactose and soya; that information doesn’t tell you which ingredients are in another variety.