Who is this relevant to?

Hosts who want to get the quantity right

If several guests will be eating, the net weight helps you work out how many flakes to buy. Also consider whether you’ll use any leftovers from an opened pack.

Shoppers who want to serve them easily

If you want to avoid mess, the dispensing method matters more than the packaging name alone. Check the opening and closure of the exact product; don’t assume it comes in a suitable squeezy bottle based on the search term.

Hosts who are mindful of flavour and allergens

Plain, milk and mixed flakes contain different ingredients. Check the allergen information for your chosen variety if any guests need to avoid certain ingredients.

What should you look for when choosing?

First decide how many flakes you want to serve and which flavour your guests will enjoy. Check separately for any dispensing feature you’re looking for: a resealable box isn’t necessarily a squeezy bottle.

What to consider What to look for Who it matters to
Quantity Compare the net weight of the packs you’re considering and think about what you’ll do with any leftovers. If several guests will be eating, I want to buy enough flakes without having too much left over. Around 40% of consumers prioritise quantity.
Serving Check whether the exact pack has a dispensing opening and how to close it after use; don’t assume it’s suitable for a squeezy bottle. I want to serve flakes easily during drinks without relying on an unconfirmed dispensing feature. Around 30% of consumers prioritise ease of serving.
Flavour and allergens Choose between plain, milk and a mix; read the ingredients and allergen information for that exact variety. If guests have different preferences or need to avoid certain ingredients, I want to know what I’m serving. This is the top priority for around 30% of consumers.

Common mistakes

  • Assuming a squeezy bottle is suitable for chocolate flakes

    Advice on closing a box says nothing about dispensing flakes from a squeezy bottle. If that’s what you want to use when serving, check the function of the product you’ve chosen separately.

    Before buying, check whether the product description or packaging explicitly says that the dispensing opening is designed for chocolate flakes.

  • Assuming the same flavour description means the same allergens

    Ingredients and allergens vary between varieties. For example, De Ruijter Vlokfeest product information lists wheat and soya, while milk is listed as a possible allergen for other plain flakes.

    Read the current ingredients and allergen information for the exact flavour and pack you’re buying.

Brands to compare

De Ruijter

De Ruijter is worth considering if you want to compare standard chocolate flakes with Royaal extra dark or the mixed Vlokfeest variety.

  • PLUS lists, among other options, a 200 g pack of plain flakes, a 240 g pack of Royaal and a 200 g pack of Vlokfeest.
  • Ingredients and allergens vary between varieties, so don’t choose based on the brand name alone.

Jumbo

Jumbo offers own-brand chocolate flakes in plain and milk varieties, both in 300 g packs.

  • The two flavours let you choose based on taste within the same brand.
  • Jumbo states that its plain variety may contain milk; don’t apply this information to other varieties without checking the label.

PLUS

PLUS is worth considering if you want to compare a 300 g own-brand plain variety with other chocolate flakes.

  • The product name mentions Fairtrade and the pack contains 300 g.
  • PLUS states that this variety may contain milk and lactose; check the current packaging when choosing for allergen reasons.

Kiekeboe

ALDI lists Kiekeboe chocolate flakes in milk or plain varieties, in 300 g packs.

  • You can choose between milk and plain flakes in this product range.
  • Check the ingredients and allergens for your chosen flavour separately.

Choca

Choca is an option if you want to compare standard 200 g flakes with a mixed variety in the same size.

  • Jumbo lists both Choca Vlokken and Choca Vlokken mix in 200 g packs.
  • Read the current ingredients and allergen information for the variety you choose.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Should I choose 200 g or 300 g for Friday afternoon drinks?

Choose the pack size based on the number of guests and whether you’ll use any leftovers. A 300 g pack gives you more flakes than a 200 g one. If you don’t expect to use many after the get-together, a smaller pack may be more practical.

Which allergens should I check for in chocolate flakes?

Read the ingredients and allergen information for the exact variety, as it differs from product to product. Jumbo states that its plain flakes may contain milk; PLUS lists milk and lactose as possible allergens for its plain variety, and De Ruijter Vlokfeest product information lists wheat and soya.

How should I store an opened pack of flakes?

Follow the storage and closure instructions on the pack you’ve bought. PLUS states that De Ruijter Chocoladevlokken Puur should be kept in a cool, dry place and that you should gently press the pack closed after use.

Can I use online ingredients information to choose chocolate flakes?

Yes. Use the online information to compare varieties, then check the label on the pack you’ve bought before serving. That way, if guests need to avoid certain ingredients, you can base your choice on the information for the product you’re actually serving.