Who would benefit from buying a larger quantity?

Home bakers and organisers of larger gatherings

If you’re making lots of cakes, cupcakes or desserts at once, the number of packs you’ll need matters. A 1 kg decorating pack, such as the Callebaut Pailletés described by Baktotaal, is an option if you’re sure you’ll use that quantity.

Families who use flakes in different ways

If you use flakes both in baking and on bread or in desserts, a smaller pack may better suit your needs. Jumbo, PLUS, ALDI and Lidl list 300 g packs, among other sizes.

Bakers who need to check ingredients and allergens

If you’re baking for other people, check the exact product and the current label rather than relying on the brand name or the word ‘dark’. The product information we reviewed lists different ingredients and allergens for different varieties.

What should you look for when choosing?

First, work out how many flakes you’ll need for all your bakes. Then decide between a smaller pack that you can also use as a topping and a larger pack specifically sold for decorating baked goods.

200–300 g packs

Best for: A few cakes, cupcakes or desserts, especially if you also want to use the flakes on bread or at breakfast.

What to consider: You may need several packs for a large number of portions, so work out the total quantity you need in advance.

1 kg decorating flakes

Best for: A large baking project where you specifically want flakes sold for decorating cakes and desserts, such as the Callebaut Pailletés described by Baktotaal.

What to consider: The Callebaut variety we reviewed contains milk ingredients, so it isn’t automatically interchangeable with flakes used as a bread topping.

What to consider What to check when buying Who it matters to
Quantity Work out how much you need for all your bakes and compare the net weight with your plans. If I’m making lots of portions for a gathering, I don’t want to run out and need extra packs halfway through. Having enough is the top priority for around 44% of consumers.
Versatility Check the suggested uses and choose a pack size that suits how often you use the flakes. I want to use flakes for a few baking sessions, but also as a topping on bread or yoghurt. Around 33% of consumers prioritise this flexibility.
Ingredients and allergens Read the current label for the exact product, including allergen information and storage advice. When I’m baking for other people, I need to be able to check the ingredients and allergens in the flakes I’ve chosen before using them. This is the main concern for around 23% of consumers.

Common buying mistakes

  • Assuming every large supermarket pack is a bulk pack

    A 300 g pack and a 1 kg decorating pack call for different planning if you’re making lots of bakes. The pack sizes listed include products from Jumbo, PLUS and Baktotaal.

    First, add up the quantities needed for your recipes and compare the total with the net weight of the packs you plan to buy.

  • Assuming ‘dark’ or ‘vegan’ means allergen-free

    PLUS describes its dark chocolate flakes as vegan, but also says they may contain milk and lactose. Other varieties may also list allergens.

    If you’re baking for someone with a food allergy, always check the label on the exact pack you’re going to use.

  • Looking only at the cocoa percentage

    Jumbo lists De Ruijter Vlokken Puur as containing at least 32% cocoa solids and Vlokken Royaal as containing at least 40%. That percentage alone doesn’t tell you whether the product suits the use or the ingredients and texture you’re looking for.

    As well as the cocoa percentage, check the product description, ingredients and pack size of the variety you’ve chosen.

  • Assuming an online listing confirms in-store stock

    The ALDI and Lidl product pages we reviewed direct shoppers to stores for these flakes. An online listing doesn’t confirm that the product is available at your local branch.

    Check availability at the store where you plan to buy the flakes, especially if you’re baking on a particular day.

Brands and retailers to consider

De Ruijter

De Ruijter offers flakes in different varieties and sizes, including the 300 g Puur and Royaal packs listed by Jumbo.

  • Jumbo lists at least 32% cocoa solids for Puur and at least 40% for Royaal, making it easy to compare the stated composition of each variety.
  • Check the ingredients and allergens for each individual variety. Joybuy’s product information for De Ruijter Vlokkenfeest and De Ruijter Milk Chocolate Flakes lists different allergens.

Jumbo

Jumbo lists both branded flakes and its own chocolate flakes in 300 g packs, including dark and milk varieties.

  • The sizes available give you several options to compare with the quantity needed for your baking project.
  • Check the current product information and availability for the variety you want to buy.

PLUS

PLUS lists its own 300 g pack of dark chocolate flakes.

  • The product page lists the ingredients and describes the variety as vegan.
  • The same product information says the flakes may contain milk and lactose. Read the label if you’re baking for someone with an allergy.

Kiekeboe (ALDI)

ALDI lists Kiekeboe chocolate flakes in milk and dark varieties, in a 300 g pack.

  • The product varieties listed let you choose between milk and dark chocolate flakes.
  • ALDI directs shoppers to stores for this product, so check whether the variety you want is available at your local branch.

Lidl

Lidl lists 300 g packs of dark chocolate flakes as an in-store product.

  • The listed weight helps you plan how much you’ll need for a baking project.
  • Check the pack in store for ingredients, allergens and storage advice.

Callebaut

Baktotaal describes 1 kg packs of Callebaut Dark Chocolate Flakes Pailletés as a decoration for baked goods and desserts, among other things.

  • The pack size and suggested use are worth considering if you’re decorating lots of baked goods.
  • The variety described contains milk powder and milk fat. Check that both the ingredients and intended use are right for your baking project.

Joybuy products for baking and toppings

These products, ranging from 200 to 600 g, are options for smaller baking sessions or use as toppings. The selection includes both flakes and chocolate sprinkles, so check the suggested use for each product and work out how many packs you’ll need for a large project.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces 600 g

Worth considering if you want to use chocolate sprinkles in cake batter or to decorate cupcakes. The pack contains 600 g; if you’re baking for guests, check the current label for allergens.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

An option if you’re looking for a chocolate topping for cupcakes that you can also use on bread or yoghurt. The pack contains 400 g; check the label before use if allergens are a concern.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles 390 g

For anyone looking to add a dark chocolate topping to baked goods or breakfast. The pack contains 390 g; check the current label for the ingredients and allergens in this variety.

View at Joybuy
De Ruijter Vlokkenfeest, 200 g

De Ruijter Vlokkenfeest 200 g

Joybuy suggests using these flakes on cupcakes, yoghurt and porridge, among other things, making this pack worth considering for a small baking project or as a topping. The pack contains 200 g; the product information lists wheat, soya and milk as allergens. Check the current label before use.

View at Joybuy
De Ruijter Milk Chocolate Flakes, 200 g

De Ruijter Milk Chocolate Flakes 200 g

Joybuy suggests using these milk chocolate flakes as a topping for baked goods, bread and yoghurt, among other things. The pack contains 200 g; the product information lists milk and soya as allergens. Check the current label before use.

View at Joybuy

Frequently asked questions

When should I choose 1 kg of chocolate flakes instead of smaller packs?

A 1 kg pack is worth considering if you need to decorate lots of cakes, cupcakes or desserts and the flakes you’ve chosen are sold for that purpose. Baktotaal describes the 1 kg Callebaut Pailletés as a baking decoration. Work out how much you’ll actually use beforehand; a smaller pack may be enough for a single baking project.

Can I use flakes made for bread on baked goods?

That depends on the specific variety and how you want to use it. Joybuy suggests using some De Ruijter flakes on baked goods too, while Baktotaal specifically describes the Callebaut Pailletés as a decoration. Check the product description before using flakes intended for bread as a substitute for decorating flakes.

How should I store several packs of chocolate flakes?

Follow the storage advice on each pack. For the De Ruijter varieties reviewed, Jumbo recommends storing them in a cool, dry place. Once opened, close the pack as directed on the packaging.

What should I check when baking with flakes for guests?

Check the ingredients and allergens on the current packaging for the exact variety. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear allergen information on food labels; a description such as ‘dark’ or ‘vegan’ is no substitute for checking.

Is an online listing enough to assume a product is in stock in store?

No. Check availability at the branch where you plan to shop. The ALDI and Lidl product pages we reviewed direct shoppers to stores for these chocolate flakes.