Who is this choice relevant to?

Shoppers who prioritise Fairtrade

You’re specifically looking for chocolate or cocoa with a Fairtrade label on the egg cake you choose. A broader policy on certified cocoa, such as those described by ALDI and Lidl, doesn’t replace checking each product individually.

Shoppers making a small top-up shop

You want a pack that suits what you need right now. Jumbo lists both plain and chocolate egg cakes in its range, while ALDI lists a pack of 12 free-range egg cakes. Check which variant is actually available in store.

Shoppers who check allergen information

Read the ingredients and allergen information on the exact pack before you choose. For its Brosse Eierkoek, Bolletje lists egg, cereals containing gluten, milk, wheat and soya, among other allergens. Check the ingredients of any other egg cake separately.

What should you look for when topping up?

If Fairtrade is a must-have, first check the label on the specific chocolate egg cake. Then compare the pack sizes and read the label on the variant you want to buy.

What to consider What to check Who is this most important for?
Fairtrade status Look for a Fairtrade label for the cocoa or chocolate in this exact variant on the current packaging or product page. ALDI and Lidl also mention other certification schemes in their cocoa policies. If Fairtrade is the deciding factor for me, I don’t want to rely on the supermarket’s name alone. For around 50% of shoppers, confirmation for the egg cake they choose comes first.
Pack size and availability Check the number of pieces, pack size and variant name, and make sure the pack is available in store. For a quick top-up shop, I don’t want to buy more egg cakes than I need. A suitable pack that’s available straight away is the top priority for around 30% of shoppers.
Ingredients and allergens Read the ingredients list and allergen information on the current packaging, including any warning about cross-contamination. If I need to take allergens into account, I need to be able to check the information for this variant before buying. For around 20% of shoppers, this check is the highest priority.

Common mistakes

  • Assuming a cocoa policy means the egg cake carries a Fairtrade label

    ALDI and Lidl mention several certification schemes for cocoa. Their general policies therefore don’t confirm that the chocolate in a specific egg cake is Fairtrade.

    Check the Fairtrade label on the packaging or current product page for the exact chocolate egg cake you’re choosing.

  • Picking up a different variant from the one you intended

    A plain egg cake or one with a milk coating isn’t automatically a chocolate egg cake. Bolletje describes its Brosse Eierkoek Kaneel as a cinnamon variant with a milk coating.

    Read the full variant name and ingredients list rather than relying on the brand name or shelf label alone.

  • Waiting until after you’ve bought it to read the label

    Ingredients and allergens vary from product to product. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly listed in the ingredients list for prepacked foods.

    Read the current packaging before buying, and look out for any warning about possible cross-contamination.

Brands to consider

Jumbo

Jumbo lists both plain and chocolate egg cakes in its online range, including Jumbo Chocolate Egg Cakes, 8 Pieces.

  • You can compare the variants and pack sizes before heading to the shop.
  • Fairtrade Netherlands lists chocolate among the Fairtrade products at Jumbo, but this doesn’t confirm Fairtrade status for this egg cake variant.

Albert Heijn

Albert Heijn has a product page for AH Egg Cakes and publishes separate information about its cocoa sourcing.

  • Albert Heijn recommends checking the packaging, as ingredients and allergen information can change.
  • A cocoa policy for other product ranges doesn’t confirm that AH Egg Cakes or a specific chocolate variant is Fairtrade.

ALDI / Heerlijck Banket

ALDI lists Heerlijck Banket free-range egg cakes in a pack of 12.

  • ALDI says the cocoa in its products is certified by Fairtrade, Rainforest Alliance or the EU organic label.
  • This doesn’t confirm that the free-range egg cakes listed are chocolate egg cakes carrying a Fairtrade label.

Lidl

Lidl is worth considering if you also want to look at the cocoa policy for own-brand products.

  • Lidl lists Fairtrade, Rainforest Alliance and organic certification as options for cocoa in own-brand products.
  • That policy doesn’t tell you which certification applies to a specific chocolate egg cake.

Bolletje

Bolletje provides product information for Brosse Eierkoek and a separate cinnamon variant.

  • For Brosse Eierkoek, Bolletje lists egg, cereals containing gluten, milk, wheat and soya, among other allergens.
  • Brosse Eierkoek Kaneel with a milk coating isn’t confirmed as a chocolate egg cake with Fairtrade status.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether the chocolate in an egg cake is Fairtrade?

Look for an explicit Fairtrade label for the cocoa or chocolate on the current packaging or product page for that exact variant. A general cocoa policy isn’t enough: ALDI and Lidl mention other certification schemes as well as Fairtrade.

What should I check on the packaging when I’m topping up quickly?

Check that you have the right variant, and read the number of pieces, net weight, ingredients, allergen information and best-before date. Also check any storage instructions if you won’t be eating the egg cakes straight away.

Are allergen statements on egg cakes just voluntary warnings?

No. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly listed in the ingredients list for prepacked foods. A warning about possible cross-contamination is different, so read both types of information on the current packaging.