Who is this choice relevant to?

Parents who need to check allergens

When packing a lunch, it’s not just what the pupil can eat that matters; you also need to consider the school’s rules. The variants described list ingredients including wheat or cereals containing gluten, and egg. Check each product for milk, soya and any ‘may contain’ warnings too.

Pupils taking a small treat with them

An individually wrapped eierkoek can be taken along without cutlery. Jumbo says the Bolletje variant with a milk coating is individually wrapped, but a milk coating is not automatically a chocolate coating.

Shoppers comparing different types of chocolate

If you’re looking for chocolate on the outside, an eierkoek with a filling or milk coating may not be what you want. Read the product description carefully: the variant with cocoa decoration described by Jumbo is listed on its product page as no longer available online.

What should you look for when choosing?

For this school lunch, first decide which ingredients and school rules matter. Then choose the type of product you want and compare the nutritional information for the portion you’ll actually pack.

What to consider What to check before buying Who it matters to
Allergens and school rules Check the current label for wheat or cereals containing gluten, egg, milk, soya and any ‘may contain’ warnings. Find out what rules the school has in place. If certain ingredients or school rules limit my lunch choices, I want to check them before packing anything. Around 50% of consumers put this first.
Type of chocolate and portability Check whether it’s decoration, a milk coating or a filling. Also see whether the eierkoeken are individually wrapped and check the storage advice. If I’m packing a treat in my lunchbox, I want to know what’s on or inside the eierkoek and whether it’s easy to take with me. Around 30% of consumers put this product type first.
Portion and nutritional value Compare sugars and fibre per 100 g, as well as the nutritional information per item or for your chosen portion. If I’m taking one eierkoek, I want to assess the nutritional value of that specific item, rather than just looking at the figure per 100 g. Around 20% of consumers put portion size first.

Common mistakes

  • Assuming every ‘choco’ eierkoek is the same

    The products described are different: Jumbo listed cocoa decoration, Bolletje a milk coating and Gulden Krakeling a cream filling. This affects what you’re buying and which ingredients you need to check.

    Before buying, check whether the chocolate-like component is on the outside or part of the filling. Don’t rely on the short product name alone.

  • Taking an old product page as proof that an item is available

    Jumbo says its Eierkoeken met Chocolade are no longer available online. So the old product description doesn’t tell you whether you can buy them now.

    Check the range when you’re ready to buy, and don’t assume a replacement product is the same eierkoek.

  • Checking only the front of the pack for allergens

    The eierkoeken described list several allergens; some also state that other allergens may be present. The Netherlands Food and Consumer Product Safety Authority says allergen information must be clearly shown on the label.

    Check the current ingredients and allergen information every time you buy, and make sure you know the school’s rules.

  • Comparing nutritional values per item only

    According to Jumbo’s product information, a Bolletje eierkoek with a milk coating weighs around 15.5 g and contains 6.6 g of sugars. The former Jumbo variant with cocoa decoration listed 15.4 g of sugars per 39 g portion. These portions are not the same size.

    Compare the nutritional information both per 100 g and for the number of items you’ll pack in the lunchbox.

Brands to consider

These examples show different types of eierkoek; the brand name alone doesn’t tell you whether a product has a chocolate coating.

Bolletje

The crisp eierkoeken with a milk coating listed by Jumbo are individually wrapped. They’re an option if a small snack matters more to you than a chocolate coating.

  • Jumbo lists 10 items and 58 kcal per item.
  • The coating isn’t described as chocolate. The product lists ingredients including egg, milk, soya and wheat, and may also contain nuts and sesame.

Jumbo

Jumbo described a cocoa-decorated own-brand eierkoek and also lists other types of eierkoek in its range.

  • The product information for the cocoa-decorated variant lists ingredients, allergens and a 39 g portion.
  • Jumbo says this chocolate variant is no longer available online. A plain or wholemeal eierkoek won’t necessarily be a suitable replacement if you want a chocolate version.

Gulden Krakeling

Albert Heijn lists a chocolate-filled eierkoek from Gulden Krakeling for anyone looking specifically for a filled version.

  • The product description mentions cocoa compound and cream filling; the nutritional information lists 41 g of sugars per 100 g.
  • This is not confirmed to be a chocolate-coated eierkoek. The product lists wheat or cereals containing gluten, egg and soya; milk may be present.

Related products on Joybuy

Related products will appear soon.

Frequently asked questions

Can I choose one of these eierkoeken if gluten needs to be avoided?

The Jumbo, Bolletje and Gulden Krakeling variants described aren’t suitable for this: their product information lists wheat or cereals containing gluten. For any other product, always check the current allergen information on the packaging.

Is a milk coating the same as a chocolate coating?

No, these product descriptions don’t mean the same thing. Jumbo describes the Bolletje variant as an eierkoek with a milk coating; the previously listed Jumbo variant has cocoa decoration, while Gulden Krakeling has a filling. Check the ingredients if the coating’s composition matters to you.

How should I store eierkoeken that I’m taking to school?

Follow the storage advice for the specific product. For the Bolletje variant with a milk coating, Jumbo says it should be protected from heat; for the filled Gulden Krakeling variant, Albert Heijn says to store it in a cool, dark, dry place in a sealed container. Check the instructions on the packaging before packing it.