Gamers who mainly want a chocolate flavour
You want something sweet for a short break and are choosing between an egg cake with cocoa-style decoration and one with a cream filling.
Looking for a sweet egg cake to enjoy during a short gaming break? Choose by product type: decoration on top is different from a cream filling, and neither description confirms that the cake is fully coated in chocolate. If you’d rather have a plain egg cake and don’t mind having the chocolate separately, you can choose that option instead. Whichever you go for, check the portion size, allergens and availability of the exact pack.
You want something sweet for a short break and are choosing between an egg cake with cocoa-style decoration and one with a cream filling.
You want to know what you’re getting in each cake, so you compare the portion size with the nutritional values per 100 g, including sugars, saturates and fibre.
You need to check the ingredients and allergens on the exact pack, or want to find out before shopping whether your chosen variety can be ordered online or is only available in store.
Choose this type if: you want decoration on your egg cake but don’t need a filling.
Bear in mind: Jumbo describes the 8-pack we looked at as an egg cake with cocoa-style decoration, not as a fully coated cake. The product page no longer lists this variety as available to buy online.
Choose this type if: a cream filling matters more to you than a coating on the outside.
Bear in mind: Albert Heijn describes the Gulden Krakeling variety as an egg cake with cocoa-style decoration and cream filling, and says it is only available in store.
Choose this type if: you want a plain egg cake and would like to decide for yourself whether to have chocolate with it.
Bear in mind: this isn’t a ready-made egg cake coated in chocolate. Check the ingredients and allergens on both packs for this combination, too.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Type of chocolate | Check whether the pack mentions decoration, a coating or a filling. Don’t assume there’s a full chocolate coating just because the word ‘choco’ appears. | If you want chocolate on or inside your egg cake for a gaming break, an unexpected product type can be disappointing. For around 36% of consumers, the type is the top priority. |
| Nutritional information | Compare energy, sugars, saturates and fibre per 100 g first, then look at the portion you’ll have. | If you want to choose a cake based on what you’ll actually eat, both portion size and nutritional value matter. For around 29% of consumers, this is their first consideration. |
| Allergens | Check the current ingredients list and any warnings that the product may contain allergens. | If you need to avoid certain ingredients, you’ll want to check the exact pack before serving the snack. For around 21% of consumers, this check comes first. |
| Availability | Just before buying, check whether the exact variety can be ordered online or is in stock at your chosen shop. | If you’re planning a gaming session, you won’t want to rely on a product that’s only available through a different shopping option. This is the main concern for around 14% of consumers. |
For the 8-pack we looked at, Jumbo lists cocoa-style decoration; according to Albert Heijn, the Gulden Krakeling variety has cocoa-style decoration and a cream filling. These are different product types.
If you’re specifically looking for a coating all the way around the egg cake, read the product description and ingredients list.
For its decorated egg cake, Jumbo lists some values per 39 g portion. You can’t compare a per-portion figure directly with one per 100 g without converting it.
For a fair comparison, use the same basis first, then check how much an individual cake weighs.
The varieties we looked at list ingredients including egg, wheat or gluten and soya; milk and possible traces are also listed differently for each product.
Check both the ingredients and any warnings that the product may contain allergens on the exact pack.
The Jumbo chocolate varieties we looked at are marked as no longer available online on their product pages. Albert Heijn lists the Gulden Krakeling variety as available in store only.
If you’re planning a gaming session, check the order status or stock at your local shop.
If a variety is only available in store, choosing it may mean an extra trip to the shops.
Jumbo provides product information for egg cakes with cocoa-style decoration and for chocolate egg cakes.
Albert Heijn describes Gulden Krakeling’s chocolate-filled egg cakes as egg cakes with cocoa-style decoration and cream filling.
Bolletje’s Brosse Eierkoek is a plain egg cake for anyone who doesn’t need chocolate on or inside their cake.
Albert Heijn is the retailer for the Gulden Krakeling filled egg cake mentioned here, so the brand on the pack is not Albert Heijn.
No, the name ‘choco’ doesn’t confirm that it’s fully coated. Jumbo describes the variety we looked at as an egg cake with cocoa-style decoration, while Albert Heijn says the Gulden Krakeling variety also has a cream filling. If you want a coating, look for an explicit mention of one.
Compare the values per 100 g, then check the size of the cake you’ll be having. Energy, sugars, saturates and fibre can help you compare labels; the Netherlands Nutrition Centre also recommends reading the ingredients and nutrition table.
No, check the current packaging for the exact variety. The chocolate egg cakes we looked at list different allergens and warnings that they may contain other allergens; the Netherlands Food and Consumer Product Safety Authority stresses the importance of allergen information on the label.
Follow the storage advice on the pack you choose. For the decorated egg cake we looked at, Jumbo advises storing it in a cool, dry place; the Gulden Krakeling variety should be kept cool, dark and dry, and in a sealed container.