Who is this choice relevant to?

Consumers who prioritise Fairtrade cocoa

You want to be able to check the claim on the specific pack of chocolate Dutch egg cakes. A supermarket’s general cocoa policy doesn’t tell you enough about the variant you’re buying.

Organisers serving individual egg cakes

You’re selling or handing out egg cakes individually and want to have the allergen information for the product you’ve chosen available when visitors can’t see the original packaging.

Consumers checking allergens

You’re buying for yourself or someone else and need to know which allergens the exact variant contains. Information for an egg cake with a different flavour or topping isn’t a substitute.

What should you look for when buying?

When choosing chocolate Dutch egg cakes for a street festival, first decide which requirement will determine your purchase. Then check the other details on the pack you’ll actually be using.

What to consider What to check when buying Most relevant to
Fairtrade claim for cocoa Read the FAIRTRADE mark and accompanying text on the exact packaging. For a product with several ingredients, check what the claim applies to. If Fairtrade cocoa is the deciding factor for me, I want to assess the claim on the pack itself; an estimated 42% of consumers make this their priority.
Allergens and labelling Read the ingredients and allergen information for the exact flavour and topping, including any warnings about cross-contamination. Anyone buying for someone with a food allergy needs information about that specific variant; this is the top priority for around 33% of consumers.
Serving on site Decide whether visitors will receive a sealed pack or an individual egg cake, and how the allergen information will remain available. If I’m handing them out individually, I want to be able to inform visitors without them holding the original pack; an estimated 25% of consumers prioritise practical serving arrangements.

Common mistakes

  • Mistaking a cocoa policy for a product claim

    A retailer’s sustainability target doesn’t confirm that a specific chocolate Dutch egg cake carries a Fairtrade claim. For example, Albert Heijn describes a target for cocoa in its own-brand products; that’s different from a mark on a particular pack.

    Check the FAIRTRADE mark and accompanying text on the packaging of the variant you want to buy.

  • Using allergen information from a different variant

    A different flavour or topping may have a different ingredients list. For its Brosse Eierkoek Kaneel met melklaagje, Bolletje lists wheat, egg, soya and milk, among other ingredients; this information doesn’t automatically apply to a chocolate Dutch egg cake.

    Always check the label of the exact variant when you buy.

  • Putting the pack away when serving individual cakes

    Visitors can’t read the label if they’re only given an individual egg cake. The Netherlands Food and Consumer Product Safety Authority says that allergen information for non-prepacked food must be provided to consumers in another way.

    Keep the original pack’s information available at the serving point, for example on a card or through staff who can check it straight away.

  • Assuming a plain egg cake is the same as a chocolate variant

    A pack of several plain egg cakes won’t automatically meet your needs if chocolate and a verifiable Fairtrade cocoa claim are essential. For example, ALDI’s Heerlijck Banket Scharreleierkoeken are described as plain egg cakes.

    Check separately whether your chosen egg cake contains chocolate and what the packaging says about Fairtrade cocoa.

Brands to consider

Jumbo

Jumbo lists a variant called 4 Choco Eierkoeken.

  • A specific chocolate egg cake variant to assess by checking the packaging and ingredients.
  • The product name alone doesn’t confirm a Fairtrade claim for the cocoa; check the exact pack.

Albert Heijn

Albert Heijn outlines its own target for sourcing cocoa for its own-brand products.

  • Its cocoa policy may be a reason to look more closely at a specific own-brand variant.
  • That policy doesn’t confirm a Fairtrade mark on an individual egg cake.

Bolletje

Bolletje makes a Brosse Eierkoek Kaneel met melklaagje.

  • Bolletje provides ingredients and allergen information for this variant, which you can check for that product.
  • It’s a cinnamon variant, not evidence of a chocolate egg cake made with Fairtrade cocoa.

ALDI

ALDI lists Heerlijck Banket Scharreleierkoeken in a pack of 12.

  • The listed pack size is useful when planning quantities.
  • These plain egg cakes don’t confirm that the product contains chocolate or Fairtrade cocoa.

Verkade

Verkade’s range includes chocolate and biscuit products.

  • The range may be worth considering if you’re also looking at other types of biscuits.
  • Another chocolate or biscuit product isn’t a substitute for an egg cake if that specific product type is a requirement.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Does a supermarket’s cocoa policy prove that a chocolate egg cake is Fairtrade?

No. A general cocoa policy doesn’t confirm the Fairtrade status of a specific egg cake. Check the exact pack for a FAIRTRADE mark and read what the accompanying claim applies to.

What should I look for when I see a FAIRTRADE mark on a chocolate egg cake?

Read the accompanying text on the pack as well as the mark to find out what is being claimed about the cocoa. For a product with several ingredients, don’t assume that one mark describes every ingredient in the same way.

Why should I keep the label to hand when serving the cakes?

The label helps you check the ingredients and allergens in the egg cakes you’re handing out. Keep the packaging, or make the information for the exact variant available another way that’s easy to consult.

How can I tell visitors about allergens in individual egg cakes?

Make sure visitors can access the allergen information for the product you’re offering, even if they don’t have the original pack. The Netherlands Food and Consumer Product Safety Authority says this information must be provided to consumers in another way for non-prepacked food. A card at the serving point or product information that staff can check straight away can help.