Online shoppers looking for a sweet snack
You want the combination of crunchy crispbread and chocolate. Check whether you’re choosing a coated product or ordering two separate products.
Who is this choice relevant to?
Shoppers comparing nutritional information
You want to compare fibre, sugars, saturated fat and salt, without assuming that the presence of chocolate or wholegrains tells you everything about the product as a whole.
Shoppers checking allergens or iodine
You want to know which grains and allergens are listed for the exact product. And if you eat crispbread instead of bread, don’t assume that its salt is iodised.
What should you look for when choosing?
Ready-made with a chocolate coating
Choose this if: the current product page confirms that the chocolate coating is part of the crispbread product.
Consider: you should be able to check the ingredients, allergens and nutritional values for the complete product.
Crispbread and chocolate separately
Choose this if: you want to select the two products separately and combine them yourself.
Consider: you’re buying two products; this isn’t ready-made chocolate-coated crispbread.
Crispbread without chocolate
Choose this if: you want a plain base for your own toppings rather than a sweet coating.
Consider: crispbread isn’t automatically equivalent to bread made with iodised baker’s salt.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Product type | Check that the product name and ingredients list confirm a chocolate coating, and that the product is available to order online. | I’m looking for one crispbread product with chocolate around it, not two separate items. For around 43% of consumers, the product type comes first. |
| Nutritional information | Compare similar products per 100 g for fibre, sugars, saturated fat and salt, then check the portion size. | If I combine crispbread and chocolate, I want to know what I’m choosing in both products. Around 29% of consumers give this nutritional information top priority. |
| Allergens and iodine | Read the ingredients and allergens for the exact product. Don’t assume that iodised baker’s salt is present based on the salt content. | If I have an allergy, or often replace bread with crispbread, I don’t want to make assumptions about the ingredients. This check comes first for around 28% of consumers. |
Common mistakes
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Assuming a search result is for a coated product
A crispbread category may show only uncoated options. The search term alone tells you nothing about the ingredients of the item you click on.
Check the product detail page to see whether chocolate is part of the crispbread. If it isn’t, choose the products separately if you want to make that combination.
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Assuming wholegrain means a product suits every dietary restriction
Wasa Wholegrain contains rye. The Jumbo product page also lists milk, sesame, soya, mustard and lupin among the ingredients that may be present.
If you have an allergy or need to avoid gluten, check the ingredients, highlighted allergens and any warnings for the exact variety. Only assume a product is gluten-free if the packaging says so.
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Drawing nutritional conclusions from the chocolate or salt content
Combining chocolate and crispbread doesn’t automatically create a product with a particular nutritional profile. And the salt content doesn’t prove that iodised baker’s salt was used.
Compare the nutritional information per 100 g. To check for iodised salt, look at the ingredients rather than the salt value.
Brands and supermarkets to consider
Wasa / Wasabröd
Wasa Wholegrain is a rye crispbread; Wasa’s ingredients list includes wholegrain rye flour, yeast and salt.
- Wasa lists 20 g of fibre per 100 g for Wholegrain.
- According to the Jumbo product page, Wasa Wholegrain may contain milk, sesame, soya, mustard and lupin, among other things. Check the information for the variety you choose.
Albert Heijn
Albert Heijn’s online crispbread selection includes its own-brand products and Wasa varieties.
- You can browse various everyday options, including wholegrain and pumpkin seed varieties.
- To check the coating, allergens and nutritional values, use the detail page for the exact product rather than relying on the category overview.
Jumbo
Jumbo has online product pages for its own-brand wholegrain crispbread and Wasa Wholegrain, among other products.
- Jumbo Wholegrain Crispbread’s page lists wholegrain wheat and rye in the ingredients.
- Check the current ingredients, allergens and nutritional information for each product; details for one variety don’t necessarily apply to another.
Ryvita
On its UK brand page, Ryvita describes its everyday crispbreads, including Original.
- Ryvita Original’s ingredients list includes wholegrain rye flour, rye flour and salt.
- For an online order in the Netherlands, rely on the retailer’s product detail page and the information for the variety on offer.
Joybuy products for this choice
Related products coming soon.
Frequently asked questions
How can I tell whether crispbread sold online really has a chocolate coating?
Check that the current product detail page explicitly mentions the coating and shows the ingredients for the complete product. Albert Heijn’s crispbread selection and the Jumbo product pages mentioned above show regular varieties; appearing in a category or search result doesn’t, by itself, confirm that a product is coated.
How do I compare crispbread with chocolate chosen separately?
Compare similar products per 100 g, then consider how much of each you plan to use. The Netherlands Nutrition Centre recommends using the value per 100 g as a basis for comparison; portion sizes can vary between manufacturers. Read the ingredients lists for both products too.
Which allergens should I check?
Read the allergen information for both the crispbread and any separate chocolate product. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be declared on labels. For Wasa Wholegrain, Jumbo lists rye as an ingredient and milk, sesame, soya, mustard and lupin among the ingredients that may be present; don’t assume this applies to another variety.
Can crispbread replace bread made with iodised baker’s salt?
Don’t assume that crispbread provides the same amount of iodine. According to the Netherlands Nutrition Centre, bread made with iodised baker’s salt is an important source of iodine in the Netherlands. To find out whether iodised salt is used in a particular crispbread, check the ingredients, not the salt content.
How should I store crispbread after delivery?
Follow the storage instructions on the packaging of the variety you receive. Jumbo says to store Wasa Wholegrain in a cool, dark and dry place; for Jumbo Wholegrain Crispbread, the product information says to store it in a cool, dry place and seal it well after opening.