Sweet breakfast fans short on time
You want something you can take with you and eat straight away, without adding a topping. A chocolate oat cracker could work, as long as you don’t mistake it for traditional crispbread.
Who is this choice relevant to?
Crispbread eaters who choose their own toppings
You want a wholegrain crispbread base and would rather decide for yourself what to put on it. You’ll need to bring the topping separately.
People who regularly replace bread
If crackers often take the place of bread, you’ll want to compare ingredients, allergens, nutritional values and portion sizes. You can also check the label to see whether iodised salt has been used.
What should you look for when buying?
Chocolate oat cracker
Choose this: if you want to take a ready-to-eat sweet product with you, without a separate topping.
The trade-off: Albert Heijn calls its chocolate version an oat cracker, not crispbread.
Wholegrain crispbread
Choose this: if the crispbread base matters more and you want to choose your own topping.
The trade-off: you’ll need to prepare and bring the topping separately.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Ready to eat | Check the portion size and whether you’ll need to bring a topping. Albert Heijn lists a 40 g portion for AH Havercracker chocolade. | If I don’t want to spread or prepare anything while I’m out, I’d prioritise a ready-to-eat sweet option. For around 42% of consumers, convenience matters most. |
| Nutritional information and allergens | Compare the nutritional values per 100 g and per portion; also read the full allergen information on the packaging. | When a cracker is my breakfast, I want to know what my portion contains and whether the ingredients are suitable for me. For around 33% of consumers, checking the label comes first. |
| Crispbread base | Check whether the product is crispbread or an oat cracker, and compare the fibre values per 100 g if they matter to your choice. | I’m looking specifically for crispbread and want to choose what goes on it myself, even if that takes more preparation. For around 25% of consumers, the product base is the deciding factor. |
Pitfalls to avoid when choosing
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Mistaking a chocolate oat cracker for crispbread
Albert Heijn calls its chocolate product an oat cracker, while Jumbo lists crispbread as a separate product category. So just because both products are called crackers doesn’t mean they’re interchangeable.
Check the exact product name and ingredients before comparing a ready-to-eat chocolate product with a crispbread base.
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Comparing nutritional values without checking the portion size
Albert Heijn lists a 40 g portion for AH Havercracker chocolade. Values per 100 g don’t directly show what you’ll be eating in that portion.
Compare products on the same basis, then check how much you’ll actually take with you.
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Guessing allergens from the product photo or brand name
The ingredients in a chocolate oat cracker differ from those in rye crispbread. Possible traces can also matter if you need to avoid certain ingredients.
Check the current packaging for both the listed allergens and information about possible traces.
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Assuming every bread alternative contains iodised salt
According to the Voedingscentrum, iodised baker’s salt is not required in every bread or bread alternative. The product category alone therefore won’t tell you which salt has been used.
If you regularly replace bread with crackers, check the ingredients list for iodised salt or baker’s salt.
Relevant brands to compare
Albert Heijn
An example of a ready-to-eat chocolate product for eating on the go.
- According to Albert Heijn, AH Havercracker chocolade contains 40% chocolate; the product information lists a 40 g portion.
- The product is called an oat cracker and is listed among sweet snacks: don’t treat it as chocolate-coated crispbread.
Wasa
Crispbread varieties for anyone looking for a base to add their own toppings to.
- Wasa lists 20 g of fibre per 100 g for its Wholegrain variety.
- Check the product name and ingredients for each variety; plain crispbread isn’t the same as a finished chocolate-coated product.
Jumbo
A supermarket range with several types of plain crispbread to choose from.
- Jumbo lists wholegrain and rye varieties among its crispbread products.
- A chocolate product from another category isn’t directly comparable with these crispbreads.
Ryvita
A brand with plain crispbread varieties for people who choose their own toppings.
- Ryvita lists 13,4 g of fibre per 100 g for Original Crispbread on its UK product page.
- When buying in the Netherlands, check the label on the pack being sold for ingredients and nutritional information.
Crispbread on Joybuy
These products are crispbread or crackers to top yourself, as an alternative to a ready-to-eat chocolate product. If you’re having breakfast on the go, remember to bring your topping separately.
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Bolletje Whole Grain Crispbread 265 g
A wholegrain crispbread base for anyone who wants to choose their own topping instead of opting for a ready-to-eat chocolate product. Bring the topping separately and check the packaging for portion size and allergens.
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Wasa Wholegrain Crispbread 260 g
A wholegrain crispbread base if you want to choose what goes on it yourself. Think about how you’ll take a portion with you, and check the label for allergens and, if you often replace bread, the type of salt used.
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Wasa High-Fiber Crackers 300 g
Crackers to top yourself when you want to compare a plain base with a ready-to-eat chocolate product. Check the label for fibre per 100 g, portion size and allergens.
Frequently asked questions
Is a chocolate oat cracker the same as chocolate-coated crispbread?
No, those names don’t necessarily refer to the same product. Albert Heijn calls its chocolate version an oat cracker and lists it among sweet snacks; if you’re specifically looking for crispbread, check the product name and ingredients.
Is one chocolate oat cracker enough for breakfast?
You can’t tell from the product name alone. Albert Heijn lists a 40 g portion and nutritional values per 100 g for AH Havercracker chocolade; check what your portion contains and what else you’re having for breakfast.
Does crispbread in the Netherlands have to contain iodised baker’s salt?
No, don’t assume that all crispbread contains iodised salt. The Netherlands Food and Consumer Product Safety Authority describes the permitted addition of iodine through baker’s salt to bread and bread alternatives; according to the Voedingscentrum, using baker’s salt is not compulsory. Check the ingredients list for the specific product.
Why check the salt if I often replace bread with crackers?
According to the Voedingscentrum, bread made with iodised baker’s salt is an important source of iodine in the Netherlands. If crackers often take the place of bread, check the packaging to see whether iodised salt has been used; the product category alone won’t tell you.
How should I store a chocolate oat cracker for eating on the go?
Follow the storage instructions on the packaging. For AH Havercracker chocolade, Albert Heijn recommends storing it in a cool, dark and dry place; check the current packaging before taking it with you.