Who is this distinction important for?

Lunch shopper looking for something sweet to take along

They’re after something crunchy with chocolate to enjoy alongside or after a sandwich. It’s important not to confuse chocolate crackerbread with crispbread you intend to top.

Shopper looking for crispbread to top

They want a base for a topped lunch. Ryvita describes its Pumpkin Seed & Oat Crispbread as a lunch product; a chocolate snack doesn’t automatically serve the same purpose.

Shopper who reads labels carefully

They want to check the ingredients, highlighted allergens and nutritional information on the pack they choose. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly stated on the labels of prepacked foods.

What should you look for when choosing?

First decide whether you want something sweet to enjoy with lunch or crispbread to use as a base for toppings. Then compare the packaging of the products you’re actually considering.

What to consider What to check when buying Who it matters to
Sweet snack break Check that the product is chocolate crackerbread and look at the portion size. If you want something sweet and crunchy to take along with a sandwich, you’re not looking for a base for toppings. Around 25% of consumers prioritise this kind of snack break.
Base for toppings Check the product type and ingredients, and whether the variety is intended to be topped. For a topped lunch, crispbread needs to work as a base above all. That’s the main priority for around 31% of consumers.
Nutritional information Compare sugars, saturated fat, fibre and salt per 100 g and per portion. When comparing lunch products, I want to see what’s in a portion, not just what the front of the pack promises. Around 25% of consumers prioritise this comparison.
Ingredients and allergens Read the full ingredients list and check the highlighted allergens on the specific pack. If I need to check the ingredients, I want to know exactly what’s in this particular variety before buying it. This check is the top priority for around 19% of consumers.

Common mistakes

  • Mistaking a chocolate snack for lunch crispbread

    Ryvita Crispy Snacks Milk Chocolate is described in a UK listing as crackerbread with 60% milk chocolate. Ryvita positions its regular Crispbread range as suitable for a topped lunch.

    Decide whether you want a sweet snack or a base for toppings; don’t rely on words such as ‘crispbread’ and ‘crackerbread’ alone.

  • Assuming a UK listing means it’s available locally

    The Ryvita snack is listed on Amazon UK. Albert Heijn’s Dutch crispbread range features regular varieties, but it isn’t a product page for that chocolate snack.

    Check the current product page or shop stock before choosing a specific chocolate variety for your lunch.

  • Looking only at calories or the front of the pack

    You can’t use the nutritional information for uncoated crispbread as a guide to a chocolate variety. The Netherlands Nutrition Centre recommends comparing labels for sugars, salt and saturated fat, among other things.

    Check the nutritional information per 100 g and per portion, and read the ingredients list too.

  • Assuming iodised baker’s salt is a standard product feature

    An agreement on iodised baker’s salt published in the Government Gazette doesn’t tell you which salt was used in an individual pack of crispbread.

    Check the ingredients of the exact product or ask the manufacturer which salt it uses.

Relevant brands to help you choose

Ryvita

Ryvita distinguishes between Crispbread, Crackerbread and Crispy Snacks. When choosing something for lunch, look at the product range, not just the brand name.

  • Ryvita describes its Pumpkin Seed & Oat Crispbread as a lunch product and states that each piece contains 0.4 g of sugars and 0.02 g of saturated fat.
  • The Amazon UK listing for Crispy Snacks Milk Chocolate is for crackerbread with milk chocolate. Check a separate product listing before considering this snack as a buying option.

Albert Heijn

Albert Heijn’s crispbread category is useful for browsing regular varieties for a topped lunch.

  • Albert Heijn’s range includes AH Knäckebröd sesam, Leksands Knäcke original and a TastyBasics variety.
  • A category page for regular crispbread isn’t a substitute for product information about a specific chocolate variety.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can chocolate crackerbread replace a topped lunch?

Choose it as a sweet snack on its own, rather than assuming it can be used as a base for toppings. Ryvita describes Pumpkin Seed & Oat Crispbread as a lunch product, while the UK listing for its Crispy Snacks Milk Chocolate describes a crackerbread snack with 60% milk chocolate.

Which allergens should I check in a chocolate variety?

Read the allergen information on the exact pack. The UK listing for Ryvita Crispy Snacks Milk Chocolate names milk and soya; ingredients can vary between products. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly stated on the labels of prepacked foods.

Does all crispbread contain iodised baker’s salt?

You can’t assume that every product does. An agreement published in the Government Gazette in 2008 discusses the use of iodised baker’s salt in bread and bread substitutes, but doesn’t establish the ingredients of your crispbread. Check the pack or ask the manufacturer.

What should I look for when storing the product?

Follow the best-before date and storage instructions on the pack you buy. The Netherlands Food and Consumer Product Safety Authority says this information must be legible on the labels of prepacked foods.