Someone putting together a sweet sharing platter
You want to serve a crunchy snack that suits the occasion and need to choose between a chocolate-coated product and a base with a separately chosen topping.
Who is this relevant to?
Someone catering for allergies or gluten-free diets
You want to cater for your guests, so you check both the crispbread and the chocolate for ingredients, allergens and any cross-contamination warnings.
Someone comparing nutritional information
You want to know what the complete sweet snack contains, rather than relying on the nutritional information for the crispbread base alone.
What should you look for when choosing?
Ready-made with chocolate
Choose this when: The packaging confirms it is chocolate-coated crispbread and the ingredients are suitable for your guests.
Consider: You get the combination in a single product, so you’re tied to the ingredients of that particular variety.
Make your own
Choose this when: You want to select the crispbread base and chocolate separately.
Consider: You’ll need more than one product and should check the labels on both.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sweet presentation | Check whether chocolate is part of the product or needs to be added separately, and whether the shape works for serving. | For a sharing platter, I want to know whether I’m serving a ready-made snack or adding a sweet topping myself. This is the main consideration for around 33% of consumers. |
| Allergens and dietary requirements | Check the ingredients and any cross-contamination warnings for both the base and the chocolate. | If a guest has an allergy or dietary requirement, I want to be able to choose both components accordingly. This is the main concern for around 42% of consumers. |
| Nutritional value | Compare the nutritional information for the complete snack, ideally per 100 g and per portion. | For a sweet snack, I want to know the nutritional value of the combination, not just the crispbread. This overall consideration matters most to around 25% of consumers. |
Common mistakes
-
Mistaking a search term for a product description
A mention of crispbread doesn’t confirm that the product also has a chocolate coating.
Before buying, check the exact variety and make sure chocolate is explicitly mentioned in the product description and ingredients.
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Checking only the base label
A gluten-free base doesn’t automatically make the chocolate suitable for the same guest. Even crispbread described as gluten-free and lactose-free may carry warnings about other allergens.
Check the ingredients, allergen information and any cross-contamination warnings for both components.
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Using the base’s nutritional information for the whole snack
The nutritional information for plain crispbread doesn’t describe a combination with chocolate or another topping.
Check the sugars, fat, fibre and salt in the products you’ll actually serve, taking the portions you use into account.
Brands and retailers to consider
Wasa / Wasabröd
Albert Heijn lists a range of Wasa varieties, including wholegrain, light, filled and gluten-free-labelled options.
- The different types of crispbread give you a choice of bases for making your own snack.
- A gluten-free-labelled variety may still carry warnings about other allergens, so check the exact label.
Albert Heijn
Albert Heijn’s crispbread range includes own-brand and Wasa products.
- The range offers several types of base, including wholegrain and thin crispbread.
- Products in this category aren’t automatically chocolate-covered, so check the variety you choose.
Jumbo
Jumbo lists its own-brand crispbread as well as varieties from Wasa and Fjord, among others.
- The range includes several plain and wholegrain varieties that you can consider as a base.
- Check the product description if you’re specifically looking for a chocolate coating.
ALDI / Goud Gebakken
ALDI describes Goud Gebakken wholegrain crispbread as a wholegrain variety.
- A specific wholegrain base to consider if you’re choosing the sweet component separately.
- This product description doesn’t confirm that it has a chocolate coating.
Crispbread bases at Joybuy
These two Wasa products are crispbread bases for a snack you assemble yourself; choose and check the chocolate separately. They aren’t described as chocolate-covered varieties.
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Wasa Sourdough Rye crispbread, 235 g
A rye base for when you want to choose the sweet topping yourself. This product isn’t described as chocolate-covered; when checking for allergens, look at the labels for both the crispbread and the chocolate.
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Wasa Rustic crispbread, 215 g
A separate base for anyone who wants to make their own sweet crispbread snack. This product isn’t described as chocolate-covered; also check the ingredients and allergens in your chosen topping.
Frequently asked questions
How can I recognise ready-made chocolate-covered crispbread?
Check whether the packaging or product description explicitly mentions a chocolate coating. Then read the ingredients and allergen information for the exact variety; a general mention of crispbread tells you nothing about a coating.
Is gluten-free and lactose-free crispbread suitable for every guest with an allergy?
No. According to the product information at Albert Heijn, Wasa Gluten-Free and Lactose-Free Classic may contain milk, soya, sesame seeds and mustard. Check the chocolate separately for ingredients and warnings too.
What allergen information should I check on pre-packed products?
Read the allergen information on the labels for both the crispbread and the chocolate. The Netherlands Food and Consumer Product Safety Authority states that allergen information must be provided on pre-packed products; also look out for any warnings about possible cross-contamination.
Does all crispbread contain iodine from baker’s salt?
No, you can’t assume that based on the product category. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bread, bread substitutes and other bakery products only through added baker’s salt, which can contain no more than 65 mg of iodine per kg of salt. This rule doesn’t tell you whether a specific crispbread contains iodised baker’s salt; check the product information or ask the manufacturer.