Who is this choice relevant to?

Breakfast eaters who want savoury toppings

You’re looking for a crisp base for toppings such as egg, hummus, cheese or vegetables, without a sweet coating dictating the flavour combination.

Shoppers comparing labels

You want to check the salt, fibre and allergens in each type of toast before choosing a pack.

Breakfast eaters who want to combine sweet and savoury

You’re deliberately looking for something with chocolate and want to distinguish between toast and products such as waffles or sweets.

What should you look for when choosing?

First decide whether the toast is mainly a base for savoury toppings or whether you want chocolate to be part of the flavour combination. Then compare the nutritional information and size of the specific products.

What to consider What should you check? Who is this important to?
Savoury toppings or chocolate Check whether the product is toast and whether it has a chocolate coating. Choose a flavour that works with your toppings. If I want egg or hummus on toast, I want the topping to define the flavour. For around 46% of consumers, savoury versatility comes first.
Nutritional information and allergens Compare salt and fibre per 100 g, and read the ingredients and allergen information on the pack. If I eat a particular toast regularly for breakfast, I want to know what’s in it and which ingredients to avoid. This check is the top priority for around 36% of consumers.
Shape and packaging Consider the size and thickness in relation to the amount of topping, and check the pack size. For generous or moist toppings, I want a shape that’s easy to top and a pack that suits how I use it. Around 18% of consumers prioritise this practical consideration.

Common mistakes

  • Mistaking a chocolate-coated waffle for toast

    A chocolate coating doesn’t tell you what type of product it is. Jumbo describes one of its chocolate-coated products as a waffle, so it isn’t a base for toppings like toast.

    Read the product name and ingredients before deciding whether it’s right for the breakfast you have in mind.

  • Looking only for the word ‘wholemeal’

    Salt and allergens still matter with wholemeal Melba toast. The Van der Meulen variety described by Jumbo contains salt as well as fibre, and ingredients such as wheat and sesame.

    Compare the nutritional information per 100 g and check the latest allergen information on the pack.

  • Assuming the salt is iodised

    The type of salt in one toast product tells you nothing about the ingredients in another variety.

    If the type of salt matters to your choice, read the ingredients list for that specific product.

Brands to consider

Van der Meulen

Melba toast in several varieties, including the wholemeal option described by Jumbo.

  • An option if you’re specifically looking for wholemeal Melba toast.
  • Compare the salt, ingredients and allergens in each variety; the brand name doesn’t tell you what’s in every pack.

Albert Heijn

Own-brand plain Melba toast, which Albert Heijn describes as a base for toppings.

  • The plain variety leaves you free to choose your own savoury toppings.
  • Even with plain toast, check the nutritional information and allergens on the pack.

Jumbo

Own-brand toast, including a tomato and basil variety that works well with savoury toppings.

  • A seasoned flavour can be worth considering if you don’t want plain toast.
  • The product page viewed says the tomato and basil variety is no longer available in the online range; check availability before relying on it.

Bolletje

Rusk and crackers offer another base for savoury toppings; rusk is not Melba toast.

  • A separate product category to explore if you’d rather top rusk or crackers.
  • Compare the nutritional information for the specific variety rather than assuming rusk and toast have the same properties.

Melba toast for savoury toppings on Joybuy

These Melba toast products are options if you want to add your own savoury toppings, not if you’re specifically looking for a chocolate-coated variety.

Conimex Delverde Melba Toast Round, 100 g

Conimex Delverde Melba Toast Round, 100 g

Worth considering if you’re looking for round Melba toast and want to choose your own savoury toppings.

Pack size: 100 g. Check the ingredients and allergens on the pack if they’re important to your choice.

View on Joybuy
Crispy Melba Toast, 240 g

Crispy Melba Toast, 240 g

Worth considering if you want to top Melba toast with a savoury topping of your choice.

Pack size: 240 g. Read the ingredients and allergen information on the pack carefully, especially if you avoid certain ingredients.

View on Joybuy

Frequently asked questions

Does chocolate-coated toast work with a savoury breakfast?

If you’re mainly looking for a base for savoury toppings, plain or savoury-seasoned toast is the more straightforward choice. Albert Heijn describes its plain Melba toast as a base for toppings. If you’re considering a product with chocolate, first check that it’s actually toast and that you like the flavour combination.

What should I look for if I often eat Melba toast for breakfast?

Compare the nutritional information and allergens in the varieties you’re considering. Check the latest packaging for salt and fibre per 100 g, and also consider how much you eat at a time.

How can I check which type of salt is used in toast?

Read the ingredients list on the specific pack. Don’t rely on the brand name or product category if you want to know whether iodised salt has been used.

How can I keep opened Melba toast crisp?

Store opened Melba toast in a dry, airtight container. Albert Heijn recommends keeping its plain Melba toast in a sealed tin; follow the storage instructions on the pack for other varieties.