Who is this choice relevant to?

Parents just starting with finger foods

When your baby first starts picking up pieces of food independently, their ability to sit, swallow and chew matters more than the flavour of a particular type of toast. The Netherlands Nutrition Centre lists these skills as prerequisites for offering larger pieces.

Parents considering sweet toast as a snack

A chocolate coating might seem like an appealing way to add variety, but the Netherlands Nutrition Centre says toppings aren’t needed for a baby’s first tastes of bread. First, see which bread texture suits your baby.

Parents packing food for childcare or school

Check the allergens on the current packaging of the exact product you’ve chosen. Also ask the childcare provider or school about its rules for food brought from home.

What should you look for when choosing?

First check whether your baby is ready for pieces of food, then choose a suitable bread texture. After that, look at the ingredients and what, if anything, you need to pack.

What to consider What to check when buying Who should pay particular attention?
Eating skills and texture Check whether your baby can sit upright and swallow and chew well. Start with soft bread without crust, kernels or seeds rather than dry, crunchy toast. If my baby is just starting to eat pieces independently, I want to know whether they can manage the texture. Around 50% of consumers prioritise eating skills and bread texture.
Coating and nutritional information Read the ingredients and compare the sugars, saturated fat and salt per 100 g with an uncoated bread option. Also consider the portion size. For a baby’s first bread experience, I’m looking for something plain, without chocolate coating as a matter of course. Ingredients and nutritional information are the main considerations for around 40% of consumers.
Allergens and rules for packed food Check the allergens and any warnings on the current packaging. Ask the childcare provider or school about its rules for food brought from home. If I’m packing bread for a child with a known allergy, the exact product must be suitable for the child and comply with the rules in place. Around 10% of consumers prioritise allergens and rules for packed food.

Common misconceptions

  • Assuming crunchy toast is suitable as a first bread

    A baby who can’t yet sit upright or swallow and chew well isn’t ready for larger pieces. The Netherlands Nutrition Centre recommends starting with a softer type of bread, which can be served without the crust.

    First, consider how your baby eats. Don’t choose a product for their first bread experiences based only on its name or the convenience of toast.

  • Treating chocolate coating like an everyday bread topping

    The Netherlands Nutrition Centre says toppings aren’t needed for a baby’s first tastes. It also advises against sweet spreads with chocolate that are high in added sugars and/or saturated fat for young children.

    For a specific type of toast, read the ingredients and nutritional information. Don’t make chocolate coating the default for a bread snack.

  • Relying on the product name to identify allergens

    The word ‘toast’ doesn’t tell you which allergens a product contains. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods.

    Check the packaging of the exact product again, and ask about local rules if you’re packing food for childcare or school.

Brands to consider

Bolletje

Bolletje’s brand messaging includes rusks. This makes it a point of reference for dry bread products, but not for whether a chocolate-coated product is suitable for baby-led weaning.

  • The brand’s messaging mentions rusks and occasions such as breakfast and snacking.
  • That positioning tells you nothing about the texture, ingredients or allergens of a specific product.

Van der Meulen Melba

Melba Toast is described as crunchy toast for toppings and dips, among other uses. This context for adults doesn’t mean it’s suitable as a baby’s first bread.

  • Jumbo describes a multigrain version of Melba Toast for lunch or as a snack.
  • Consider a specific product only in light of your baby’s eating skills and the information on the packaging.

Jumbo

Jumbo describes various toast products, including Toast Mix and Fornaccini Toast Classica. These product descriptions aren’t nutritional advice for babies.

  • The descriptions help you tell the different types of toast apart.
  • Before giving any product to a baby, always check its texture and the information on the packaging.

Related products at Joybuy

Related products will appear soon.

Frequently asked questions

When can my baby have bread during baby-led weaning?

After six months, the Netherlands Nutrition Centre recommends starting with brown bread or wheat bread without kernels or seeds. Offer larger pieces only once your baby can sit upright and swallow and chew well. A soft type without crust can make those first bread experiences easier.

Is chocolate-coated toast suitable as a first taste of bread?

Don’t make chocolate-coated, crunchy toast the default choice for your baby’s first tastes of bread. The Netherlands Nutrition Centre says toppings aren’t needed at this stage. It also advises against sweet spreads with chocolate that are high in added sugars and/or saturated fat for young children. Start with a soft type of bread that suits your baby’s eating skills.

How can I check whether toast contains allergens?

Read the allergen information on the current packaging of the exact type of toast. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods. Don’t rely solely on the product name or packaging you’ve seen before.