If a chocolate coating is essential, choose taaitaai that is explicitly labelled as a chocolate variety: Jumbo lists Taai Taai Melkchocolade 250 g. Ordinary taaitaai will not necessarily meet this requirement. For a late-night snack, decide how much you want to eat and check the ingredients, allergens and availability of the exact variety.
You want taaitaai with chocolate, not just plain taaitaai. Check the full product name and packaging: Jumbo includes milk chocolate in the product name, whereas the varieties described here from Albert Heijn, ALDI, PLUS and Dirk are plain taaitaai.
You want something sweet later in the evening without repeatedly dipping into an open bag. Compare the pack size with the portion you want to eat; for its 500 g bag of plain taaitaai, Albert Heijn lists a serving size of 11 g.
You want to know what’s in the exact variety before buying it. Check the current label rather than assuming that the ingredients in plain taaitaai also apply to a chocolate variety. The Netherlands Food and Consumer Product Safety Authority explains how allergens are identified in the ingredients list.
First decide whether a chocolate coating is essential. Then check the portion size and the label of the variety you actually want to buy.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Chocolate coating | Check whether the exact product name and packaging mention chocolate or milk chocolate; the general term taaitaai is not enough. | I’m specifically looking for taaitaai with chocolate and don’t want to pick up the plain variety by mistake. Around 45% of consumers considering taaitaai as a late-night snack prioritise the coating. |
| Portion and when you eat it | Compare the pack weight with any stated serving size, and decide in advance how much you want to eat. | If I want something sweet late at night, I’d rather choose a portion than keep dipping into a large bag. For around 33% of consumers, the quantity and number of eating occasions are the main concern. |
| Ingredients and allergens | Read the ingredients, any allergens highlighted and any warnings on the packaging of the exact variety. | If the ingredients determine my choice, I don’t want to rely on the label for a different type of taaitaai. For around 22% of consumers, checking ingredients and allergens is the top priority. |
Plain taaitaai and taaitaai with milk chocolate are different varieties. A product listing that only says taaitaai does not confirm that it has the coating you want.
Read the full product name and check the packaging before choosing.
The ingredients in plain taaitaai won’t necessarily be the same as those in a chocolate variety. Product information can also change.
When you buy it, check the label on the exact pack you’re taking home, including allergen information and any warnings.
Albert Heijn lists its plain taaitaai in a 500 g bag, with servings of 11 g. This information doesn’t tell you the serving size of a chocolate variety. The Netherlands Nutrition Centre points out that how often you eat and drink also matters for your teeth.
Check the serving information for the product you’ve chosen and, if you like, take a portion out of the bag in advance.
Dirk includes mini taaitaai among its seasonal sweet treats, while ALDI directs shoppers to the store for its plain taaitaai. This doesn’t tell you whether the chocolate variety you want will be available when you shop.
Check current availability at the shop where you plan to buy it.
Product names are especially useful for distinguishing chocolate-coated taaitaai from plain taaitaai. Check the ingredients and availability of each exact variety.
Jumbo lists Taai Taai Melkchocolade 250 g, a variety that explicitly mentions milk chocolate in its name.
Albert Heijn lists AH Taai taai 500 g as plain taaitaai.
PLUS lists plain taaitaai in 250 g and 500 g packs.
ALDI describes 500 g of plain taai-taai in aniseed-flavoured shapes.
Dirk features 500 g of mini taaitaai in its seasonal sweet treats range.
No, plain taaitaai isn’t automatically chocolate-coated. Jumbo explicitly mentions milk chocolate in Taai Taai Melkchocolade 250 g, while the varieties described here from Albert Heijn, ALDI, PLUS and Dirk are listed as plain taaitaai. Check the full name and packaging of the product you choose.
Check the allergens on the exact pack, not those listed for a different type of taaitaai. The ingredient information for plain PLUS taaitaai lists wheat, rye and milk protein, and warns that other allergens, including egg, almond and hazelnut, may be present. You can’t use this information to work out the ingredients in a chocolate variety. The Netherlands Food and Consumer Product Safety Authority explains how allergens are identified in the ingredients list.
Follow the storage advice on the packaging of your variety. For its plain taaitaai, Albert Heijn recommends storing it in a sealed tin after opening; PLUS advises keeping its plain taaitaai in a cool, dry, dark place. Check the storage advice separately for a chocolate variety.
Check the ingredients and allergen information on the pack you actually have. Albert Heijn and PLUS point out that product information can change, so an earlier online description is no substitute for the label on the current variety.
