Who is this for?

Fans of chocolate-coated taaitaai

You specifically want to serve a chocolate version with your afternoon coffee. The listing for Jumbo Taai Taai Melkchocolade 250 g gives you a specific product to check against the packaging and ingredients.

People looking to share taaitaai

You’re putting taaitaai out for several coffee drinkers and want to check the pack size. Albert Heijn, ALDI, PLUS and Dirk list plain taaitaai or mini taaitaai in 500 g packs; these products aren’t automatically a substitute for the chocolate version you’re after.

Anyone who needs to check the label

You’re taking allergies or intolerances into account when serving. Albert Heijn and PLUS list milk and cereals containing gluten among the ingredients in their plain taaitaai. For a chocolate version, check the label on that specific product.

What should you look for when choosing?

First, decide whether chocolate is essential for this coffee break. Then consider the quantity and check the label on the pack you’ve chosen before serving.

What to consider What to check when buying Who it matters to
Chocolate version Look for an explicit mention of chocolate and check that the packaging confirms the coating you want. The Jumbo product name specifies milk chocolate. If you specifically want chocolate-coated taaitaai with your coffee, a pack of plain taaitaai won’t do. For around 45% of consumers, the chocolate version comes first.
Quantity Compare the net weight with the number of people sharing: the Jumbo version listed is 250 g, while the plain versions at Albert Heijn, ALDI, PLUS and Dirk are 500 g. If you’re sharing taaitaai, you’ll want a suitable pack size without too much left over. For around 27% of consumers, quantity is the top priority.
Label Read the ingredients, allergens, any warnings and storage instructions on the pack you’ve chosen. Don’t assume these are the same as those for a plain version when buying a chocolate one. If someone at the table has an allergy or intolerance, you’ll need to know exactly what’s in this product before serving it. For around 28% of consumers, checking the label comes first.

Common mistakes

  • Mistaking plain taaitaai for a chocolate version

    A larger pack of plain taaitaai won’t give you the chocolate touch you’re looking for.

    Check that the product name and packaging mention chocolate. Only choose plain taaitaai if you’re happy to go without the chocolate version.

  • Assuming allergens are the same across versions

    The allergen information for plain taaitaai at Albert Heijn and PLUS won’t tell you which ingredients are in Jumbo’s milk chocolate version.

    Read the ingredients list, highlighted allergens and any warnings on the pack you’re actually buying or serving.

  • Assuming it will always be available

    An online product listing doesn’t mean the taaitaai you want will be available when you shop.

    Check the current range at your local shop or for delivery before planning your coffee break around a specific version.

Brands to consider

Jumbo

Jumbo lists Taai Taai Melkchocolade 250 g for anyone specifically looking for a chocolate version.

  • The product name specifies milk chocolate and a pack size of 250 g.
  • Check the current packaging for the exact version, ingredients, allergens and storage instructions.

Albert Heijn

AH Taai taai in a 500 g pack is a plain version for anyone who doesn’t need a chocolate coating.

  • Albert Heijn lists the ingredients, allergens and storage advice for this product.
  • The product isn’t listed as chocolate-coated. According to Albert Heijn, it contains milk, lactose and cereals containing gluten, and may also contain almonds and hazelnuts.

PLUS

PLUS lists plain taaitaai in a 500 g pack as an alternative for sharing when chocolate isn’t essential.

  • The product information lists the pack size, ingredients, allergens and storage instructions.
  • This version isn’t listed as chocolate-coated. According to PLUS, it contains wheat, rye, milk and lactose, among other ingredients; check the label for other allergens that may be present.

ALDI

ALDI lists plain taai-taai in a 500 g pack, described as aniseed-flavoured biscuits in assorted shapes.

  • The 500 g pack size helps you choose how much to share.
  • This product isn’t described as chocolate-coated taaitaai. Check the packaging for ingredients and allergens.

Dirk

Dirk lists 1 de Beste Mini taai taai 500 g as a plain mini version.

  • The listing makes the mini size and pack weight clear.
  • This version isn’t listed as chocolate-coated. Check the product label for ingredients and allergens.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is taaitaai with milk chocolate the same as plain taaitaai?

No. Plain taaitaai isn’t an equivalent choice if you want chocolate with your coffee. Jumbo mentions milk chocolate in the name of its 250 g version; check the packaging to make sure it has the coating you’re looking for.

Should I check the label again if I’ve bought taaitaai before?

Yes, check the packaging of the product you’re buying now, especially if allergens are a concern. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the label. Don’t rely on the ingredients from an earlier purchase or a different version.

How should I store taaitaai for another coffee break?

Follow the storage advice on the packaging you’ve chosen. Albert Heijn and PLUS recommend storing their plain taaitaai in a cool, dry place; Albert Heijn advises keeping its version in a sealed tin after opening. Check the label for chocolate-coated taaitaai.