Shoppers looking for an existing chocolate coating
You want to buy chocolate-coated taaitaai without coating it yourself. Jumbo lists Taai Taai Melkchocolade 250 g; check the current product information before choosing this option.
Choose ready-made chocolate-coated taaitaai if you want a product that already has a chocolate coating: Jumbo lists Taai Taai Melkchocolade 250 g. If you’d rather choose the type of chocolate and finish yourself for your Christmas baking, you can pair plain taaitaai with chocolate bought separately. For either option, check the current packaging for ingredients, allergens and storage instructions.
You want to buy chocolate-coated taaitaai without coating it yourself. Jumbo lists Taai Taai Melkchocolade 250 g; check the current product information before choosing this option.
You use plain taaitaai as a base and choose the chocolate and finish separately. Albert Heijn, ALDI, PLUS and Dirk list plain taaitaai; Dirk also lists chocolate sold separately.
You want to know what’s in both the taaitaai you choose and any chocolate you use. The ingredients in an uncoated version aren’t necessarily the same as those in taaitaai covered in milk chocolate.
First decide whether you want the taaitaai to come with chocolate already on it or whether you’d prefer to coat it yourself. Then check the packaging of the products you’re actually going to use.
Choose this if: you want an existing coating and don’t want to melt and apply the chocolate yourself. Jumbo lists Taai Taai Melkchocolade 250 g.
Bear in mind: the type of chocolate is fixed for this option. Check the current packaging for ingredients, allergens and storage instructions.
Choose this if: you want to decide which chocolate to use, how much to apply or how to decorate your taaitaai for your Christmas baking project.
Bear in mind: you’ll need two products and time to coat the taaitaai and let the chocolate set.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Existing chocolate coating | Check whether the product name or description says the taaitaai is coated in chocolate, rather than being plain. | If I want to use the taaitaai with chocolate straight away, I don’t want to coat it myself first. For around 40% of consumers, an existing coating is the top priority. |
| Decorating it yourself | Choose the size of plain taaitaai you want and buy chocolate separately for your baking project. | I want to decide how much of the taaitaai to cover in chocolate and how to decorate it. This freedom is the main reason around 30% of consumers choose to combine the products themselves. |
| Ingredients and allergens | Read the current labels on both the taaitaai and the chocolate, including any warnings about the possible presence of allergens. | When ingredients or allergens determine my choice, I want to be able to assess both products separately. For around 20% of consumers, this is the top priority. |
| Quantity and storage | Compare the net weight with what you need and follow the storage instructions on the packaging for any leftovers. | For a small baking project, I don’t want to choose a larger pack than I need, and I want to know how to store any leftovers. Around 10% of consumers prioritise quantity and storage. |
A pack of plain taaitaai won’t meet your needs if you’re looking for a product that already has a chocolate coating.
Check that chocolate is mentioned explicitly in the name or description of the version you choose. Only choose plain taaitaai if you plan to coat it yourself.
Albert Heijn and PLUS list ingredients including wheat, rye and milk in their plain taaitaai. You can’t assume a chocolate-coated version has the same ingredients. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed in the ingredients list of pre-packed foods.
Read the current label for the version you choose. If you’re coating it yourself, check the label on the chocolate too.
The plain taaitaai products mentioned often have a Sinterklaas name or presentation. That doesn’t mean the same version will be available when you’re baking for Christmas.
Check what’s in stock at your chosen shop before planning your baking project around a specific pack.
Jumbo lists Taai Taai Melkchocolade 250 g as a ready-made chocolate-coated option.
Albert Heijn lists plain AH Taai taai, 500 g, as a possible base for coating yourself.
ALDI lists plain taai-taai, 500 g, with an aniseed flavour.
PLUS lists plain taaitaai in 250 g and 500 g packs.
Dirk lists 1 de Beste Mini taai taai 500 g and also has a separate range of chocolate.
Lidl uses mini taai-taai in a recipe for a treat.
Jumbo lists Taai Taai Melkchocolade 250 g as taaitaai with chocolate. Check the current packaging for ingredients, allergens and storage instructions.
Yes, plain taaitaai can be used as a base if you want to choose and apply the chocolate yourself. Allow extra time for preparation and check the product information for both the taaitaai and the chocolate.
Check the full, current label for the products you choose. Albert Heijn and PLUS list ingredients including wheat, rye and milk in their plain taaitaai, and also mention the possible presence of other allergens. This doesn’t tell you which allergens a chocolate-coated version contains. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed in the ingredients list of pre-packed foods.
Yes, you can use taaitaai in a Christmas baking project, even if the product name refers to Sinterklaas. Just check which version your chosen shop is selling when you’re ready to bake.
Follow the instructions on the packaging of the version you’ve bought. Albert Heijn recommends storing its plain taaitaai in a cool, dry place and keeping it in a sealed tin once opened; PLUS says to store its plain taaitaai in a cool, dry, dark place. Don’t assume the same instructions apply to chocolate-coated taaitaai.