Which option is right for you?

If you’re looking for chocolate with your taai-taai

You want a chocolate variety to enjoy with your coffee, and may be looking for one with a coating. Jumbo lists Jumbo Taai Taai Milk Chocolate 250g; check the packaging to see whether the chocolate is on the outside.

If you’re buying something for the coffee table

You’re serving taai-taai with coffee and cake to several people, so the quantity and size of the pieces matter most. ALDI and Jumbo list regular taai-taai in 500 g packs, while Dirk lists mini taai-taai in a 500 g pack.

If you need to check ingredients or allergens

Check the exact variety you’re buying, not just the product name. The ingredient information for PLUS Ambachtelijke taai taai includes wheat, rye and milk protein, and notes that it may contain barley, oats, egg, almonds and hazelnuts. Always read the current packaging for the product you choose.

What should you look for when choosing?

First decide whether a chocolate coating is essential. Then consider how much you’ll need for your coffee break, and check the ingredients on the pack of each variety you’re considering.

What to consider What to check when buying Who it matters to
Chocolate coating Check the packaging to see how the chocolate is used in the taai-taai; don’t assume it has a coating just because the name mentions milk chocolate. If I want my taai-taai coated in chocolate, the pack needs to confirm that. This is the top priority for around 45% of consumers.
Quantity and size Check the net weight and whether the pack contains regular pieces or mini taai-taai. When I’m having coffee with several guests, I want to know how much taai-taai I can serve alongside the cake. Getting the quantity right is the main concern for around 33% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on the exact pack you’re buying, even if you’re choosing a different flavour or pack size. When ingredients are a deciding factor for me, I don’t want to rely on information for another variety or an older product description. This is the top priority for around 22% of consumers.

Common mistakes

  • Assuming milk chocolate means it has a coating

    The name Jumbo Taai Taai Milk Chocolate 250g indicates a chocolate variety, but doesn’t say whether the chocolate is a coating or is used in another way.

    Before choosing this variety for its chocolate coating, look for a clear description of how the product is made on the current packaging.

  • Guessing allergens from the product name

    Ingredients vary from product to product. PLUS lists wheat, rye and milk protein among the ingredients in its artisanal taai-taai, but that list doesn’t describe other taai-taai or chocolate varieties.

    Read the ingredients and allergen information on the specific pack. The Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on the labels of prepacked foods.

Brands to consider

Jumbo

Jumbo lists both Taai Taai Milk Chocolate 250g and regular Sint Taai Taai Figuurtjes 500 g.

  • The milk chocolate variety is worth considering if chocolate is your main priority.
  • Check the pack to see how the chocolate is used and which ingredients and allergens apply to that variety. The 500 g figures are a different product.

Albert Heijn

Albert Heijn lists plain AH Taai taai.

  • The product information is a useful starting point if plain taai-taai is all you need to serve with coffee and cake.
  • Don’t assume this taai-taai has a chocolate coating. Albert Heijn recommends checking the packaging, as product information can change.

PLUS

PLUS lists Ambachtelijke taai taai koeken in a 250 g bag, with ingredient and allergen information.

  • This information can help you make an initial assessment of this particular plain taai-taai.
  • This variety isn’t described as chocolate-coated. Check the current packaging before relying on the online information.

ALDI

ALDI describes its plain 500 g taai-taai as anise-flavoured biscuits in figure shapes.

  • The pack size makes it worth considering if you’re looking for taai-taai to share.
  • This isn’t confirmed as a chocolate variety; check the current product and availability at your local shop.

Dirk

Dirk lists 1 de Beste Mini taai taai in a 500 g pack.

  • The mini size is worth a look if you’d like to serve small pieces alongside cake.
  • The listing doesn’t confirm a chocolate coating, so check the specific product before buying.

Lidl

Lidl mentions mini taai-taai in recipe content for a Sinterklaas treat.

  • The recipe shows how mini taai-taai can be used in a festive treat.
  • A recipe mention doesn’t mean the product is available to buy. Check the current range if you’re looking for mini taai-taai or a chocolate variety.

Joybuy products

Related products coming soon.

Frequently asked questions

Does having milk chocolate in the name mean the taai-taai is coated in chocolate?

No, the name alone doesn’t confirm how the chocolate is used. Check the packaging of Jumbo Taai Taai Milk Chocolate 250g to see whether it has a coating, a filling or another form of chocolate.

Which allergens should I check in taai-taai?

Check all the ingredients and allergen information on the pack of the variety you choose. PLUS lists wheat, rye and milk protein in its artisanal taai-taai, and notes that it may contain barley, oats, egg, almonds and hazelnuts. This information doesn’t automatically apply to other products.

What if the online ingredient information differs from the packaging?

Use the information on the current packaging to assess the product. Albert Heijn notes that ingredients, nutritional values and allergen information can change, so check the pack of the exact variety you’re buying.

Can I buy taai-taai outside the Sinterklaas season?

Check what’s currently available from your shop or delivery service. PLUS and ALDI also feature taai-taai in their Sinterklaas ranges, but that doesn’t tell you when a particular variety will be available.