What should you look for when choosing?
First decide whether a chocolate coating is essential. Then consider how much you’ll need for your coffee break, and check the ingredients on the pack of each variety you’re considering.
| What to consider |
What to check when buying |
Who it matters to |
| Chocolate coating |
Check the packaging to see how the chocolate is used in the taai-taai; don’t assume it has a coating just because the name mentions milk chocolate. |
If I want my taai-taai coated in chocolate, the pack needs to confirm that. This is the top priority for around 45% of consumers. |
| Quantity and size |
Check the net weight and whether the pack contains regular pieces or mini taai-taai. |
When I’m having coffee with several guests, I want to know how much taai-taai I can serve alongside the cake. Getting the quantity right is the main concern for around 33% of consumers. |
| Ingredients and allergens |
Read the ingredients list and allergen information on the exact pack you’re buying, even if you’re choosing a different flavour or pack size. |
When ingredients are a deciding factor for me, I don’t want to rely on information for another variety or an older product description. This is the top priority for around 22% of consumers. |
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Frequently asked questions
Does having milk chocolate in the name mean the taai-taai is coated in chocolate?
No, the name alone doesn’t confirm how the chocolate is used. Check the packaging of Jumbo Taai Taai Milk Chocolate 250g to see whether it has a coating, a filling or another form of chocolate.
Which allergens should I check in taai-taai?
Check all the ingredients and allergen information on the pack of the variety you choose. PLUS lists wheat, rye and milk protein in its artisanal taai-taai, and notes that it may contain barley, oats, egg, almonds and hazelnuts. This information doesn’t automatically apply to other products.
What if the online ingredient information differs from the packaging?
Use the information on the current packaging to assess the product. Albert Heijn notes that ingredients, nutritional values and allergen information can change, so check the pack of the exact variety you’re buying.
Can I buy taai-taai outside the Sinterklaas season?
Check what’s currently available from your shop or delivery service. PLUS and ALDI also feature taai-taai in their Sinterklaas ranges, but that doesn’t tell you when a particular variety will be available.