Who is this distinction important to?

Shoppers who prioritise organic

You want to be able to check the organic designation on the packaging. An ordinary organic stroopwafel may therefore be a better fit than a chocolate-coated version without that designation.

Chocolate-coated stroopwafel fans

You’re looking for a clear chocolate coating, not just a product name that includes ‘choco’. You’ll need to check separately whether the whole stroopwafel is organic.

Shoppers who need to check allergens

You check the current allergen information for the exact variant. Organic, gluten-free and chocolate-coated are different product attributes; none of them automatically makes a stroopwafel suitable for your dietary requirements.

What should you look for when choosing?

Organic stroopwafel

Choose this if: a verifiable organic designation matters more to you than a chocolate coating. Albert Heijn displays the EU organic logo and NL-BIO-01 on its organic honey stroopwafels.

Trade-off: the organic AH variants mentioned aren’t described as chocolate-coated.

Chocolate-coated stroopwafel

Choose this if: a chocolate outer layer is your priority. Albert Heijn describes Kanjers Chocowafels as chocolate-coated stroopwafels.

Trade-off: a statement about certified cocoa doesn’t prove that the whole stroopwafel is organic; check the specific packaging.

Decide which feature matters most to you, then check the other requirements on the same packaging.

What to consider What should you check? Who is this most important to?
Organic designation Check the organic designation, the EU organic logo and the control code on the packaging. A cocoa certification is something different. I want a stroopwafel for my organic shop and am happy to skip the chocolate coating if necessary. Verifiable organic status is a priority for around 38% of consumers.
Chocolate coating Look for an explicit description such as ‘coated in chocolate’ and check the type of chocolate in the ingredients list. I want chocolate on the outside, not just a chocolate flavour in the waffle. This coating is the top priority for around 25% of consumers.
Dietary requirements and allergens Read the allergen information for the exact variant; check any gluten-free claim separately from its organic status. An ingredient or allergen may determine whether I can choose a particular variant, whatever the coating. For around 25% of consumers, this check comes before other preferences.
Packaging and availability Compare the number of items and the pack weight, and check availability when you’re ready to buy. I’m looking for a suitable quantity that I can actually order. This is the deciding factor for around 12% of consumers.

Common mistakes

  • Mistaking a cocoa certification for an organic designation

    A statement about certified cocoa doesn’t automatically apply to the whole stroopwafel. For example, Albert Heijn says that Kanjers Chocowafels use Rainforest Alliance-certified cocoa; this isn’t an organic product designation.

    If you’re buying organic, check the designation, the EU organic logo and the control code for the stroopwafel itself.

  • Assuming organic also means gluten-free or allergen-free

    Albert Heijn lists wheat, milk and soya among the ingredients in its organic honey stroopwafels. Its separate organic gluten-free variant lists egg and lupin.

    Check the allergen information on the packaging again for every variant you choose.

  • Assuming a product page confirms availability

    Jumbo stated that its Choco Stroopwafeltjes were no longer part of its online range. So, just because a product page is visible doesn’t mean you can order that variant.

    Check availability when you’re ready to choose or place an order.

  • Confusing chocolate flavour with a chocolate coating

    A name that includes ‘choco’ doesn’t, by itself, tell you whether the stroopwafel has a chocolate outer layer.

    Read the product description and ingredients list if that outer layer is important to you.

Brands to compare

These examples show why you should check for an organic designation and a chocolate coating on each product, rather than judging by brand.

Albert Heijn

The range includes organic honey stroopwafels and a separate organic gluten-free variant.

  • Albert Heijn displays the EU organic logo and NL-BIO-01 on these specific organic variants.
  • These variants aren’t described as chocolate-coated. Always check the ingredients and allergens on the packaging you choose.

Jumbo

Jumbo has described organic stroopwafels and chocolate-coated mini stroopwafels as separate products.

  • The description of Jumbo Choco Stroopwafeltjes says they’re coated in milk chocolate.
  • That doesn’t automatically make these mini stroopwafels organic. Jumbo also stated that they were no longer part of its online range.

Kanjers

Albert Heijn describes Kanjers Chocowafels as chocolate-coated stroopwafels.

  • Albert Heijn’s product information lists 40% milk chocolate and Rainforest Alliance-certified cocoa for Chocowafels.
  • That cocoa claim doesn’t confirm that the whole stroopwafel is organic; the listed ingredients include milk, wheat and soya, among others.

Chocolate stroopwafels at Joybuy

This product is a good choice if you’re looking for a caramel waffle with milk chocolate. If organic status is a requirement for you, check the designation on the specific packaging before choosing.

Kanjers Milk Chocolate Caramel Waffles, pack of 4

Kanjers Milk Chocolate Caramel Waffles, 4 pieces

For anyone looking for a caramel waffle with milk chocolate who wants to check its organic status separately.

The pack contains 4 pieces. If you’re buying organic, check for the EU organic logo and control code, and read the current allergen information on the packaging.

View at Joybuy

Frequently asked questions

How can I identify an organic stroopwafel?

Check the organic designation, the EU organic logo and the control code on the packaging. According to Skal Biocontrole, the EU organic logo is mandatory for prepacked foods produced in the EU and sold as organic; the designation must apply to the exact product you choose.

Does certified cocoa mean the stroopwafel is organic?

No. Cocoa certification isn’t an organic designation for the whole stroopwafel. Check any cocoa claim and the organic product designation separately on the packaging.

Is an organic stroopwafel also gluten-free?

Not automatically: these claims only apply to the variant they appear on. Albert Heijn lists a separate organic gluten-free stroopwafel, but it also contains egg and lupin; make sure you read the full allergen information.

How should I store these stroopwafels?

Follow the storage instructions on the packaging for the variant you choose. Albert Heijn’s product information for the organic variants mentioned recommends storing them in a cool, dark and dry place, and closing the packaging securely after use.

Can I order a stroopwafel while its product page is visible?

Not necessarily: a product page doesn’t confirm that an item is available when you come to order. Jumbo stated that its Choco Stroopwafeltjes were no longer part of its online range, so check the current ordering options.