Those looking for a sweet finish
For anyone who wants to serve something crunchy with chocolate after a Sunday roast, and would rather decide how much chocolate to add.
Who is this choice relevant to?
Label and allergen checkers
For anyone who needs to consider ingredients such as rye, wheat, milk, nuts, soya or sesame, and therefore checks the label on the exact product.
Wholegrain crispbread shoppers
For anyone who wants to compare different types of crispbread by ingredients and nutritional value, and sees chocolate as a separate addition.
What should you look for when choosing?
First decide whether you want a ready-made coating or would prefer to choose the chocolate yourself. Then compare the labels only for the products you actually plan to use.
Serve the chocolate separately
When: If you want to choose the type of chocolate and the amount per serving yourself.
Trade-off: You’ll choose two products, and the crispbread won’t come with a coating already applied.
Ready-made chocolate coating
When: If the packaging confirms that it’s chocolate-coated crispbread and you can check the label for that product.
Trade-off: The coating and amount of chocolate are already decided, so check the nutritional information and allergens for the complete product.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| The right type of product | Check that the product name and ingredients confirm that it contains both crispbread and a chocolate coating. | I don’t want to buy a chocolate roll or a biscuit to finish my Sunday roast. For around 31% of consumers, certainty about the type of product is the top priority. |
| Ingredients and allergens | Read the ingredients, allergens and any cross-contamination warnings on the packaging for the exact product. | If an ingredient matters to me, I need to know what’s in both the crispbread and the chocolate. Around 31% of consumers put this check first. |
| Nutritional value | Compare sugars, saturates, fibre and salt on the same basis: per 100 g and, where shown, per serving. | I want to see how the nutritional value changes when I add chocolate. For around 23% of consumers, this comparison matters most. |
| Portion and occasion | Decide whether the crispbread will be a small sweet finish or a separate snack, and follow the storage advice on the packaging. | After a meal, I want to be able to tailor the portions to what I’m serving. For around 15% of consumers, this is the main consideration. |
Common mistakes
-
Mistaking another chocolate product for crispbread
A similar product name isn’t enough to compare a chocolate roll, biscuit or plain chocolate with chocolate-coated crispbread.
Check the full product name and ingredients list before buying.
-
Assuming plain crispbread’s nutritional values apply
The Voedingscentrum provides values for plain crispbread and notes that they vary by brand. Those values don’t describe a product with a chocolate coating.
Compare the exact products per 100 g, and also take the serving size into account.
-
Assuming allergens based on the type of product
A wholegrain variety from Jumbo contains wheat and rye, and also notes the possible presence of other allergens. Ingredients vary from product to product.
Read the current ingredients list, allergen information and any cross-contamination warnings.
-
Assuming all crispbread contains iodised baker’s salt
In the Government Gazette of 28 October 2008, the Ministry of Health, Welfare and Sport described the promotion of iodised salt in bread and bread substitutes. This doesn’t mean that the crispbread you choose contains it.
If iodised salt matters to you, check the ingredients list for the specific product.
Brands to consider
These brands offer options for plain crispbread; their inclusion here doesn’t mean a chocolate-coated variety is available.
Wasa
Albert Heijn’s crispbread range includes Wasa varieties with wholegrain ingredients and sesame, as well as sandwich varieties.
- Several product ranges to consider as a plain crispbread base.
- For a chocolate-coated variety, check the exact product name and ingredients.
Albert Heijn
Its own-brand range includes several types of plain crispbread, including wholegrain and sesame varieties.
- A choice of different plain varieties.
- Check the current label for each product; the brand name alone doesn’t mean it has a chocolate coating.
Jumbo
Jumbo has a wholegrain crispbread variety whose product information lists ingredients, allergens, nutritional value and storage advice.
- The information for this plain variety can help you assess a separate crispbread base.
- This variety contains wheat and rye; also check for any mention of other possible allergens.
Fjord
Jumbo lists Fjord Wholegrain Rye 250 g as plain crispbread.
- A familiar rye variety to consider as a separate base.
- Check the packaging for ingredients and allergens before pairing it with chocolate.
Ryvita
On its UK product page, Ryvita describes Original Crispbread as a variety made with wholegrain rye and rye.
- The variety described gives you a specific product to use as a starting point for comparing ingredients.
- For purchases in the Netherlands, use the information on the packaging of the variety on offer.
Crispbread to pair with your own choice
These Joybuy products are plain crispbread varieties for anyone who wants to choose and serve the chocolate separately. Check the chocolate label too when deciding what to pair it with.
Image unavailable
Wasa Lightweight crispbread, 300 g
A crispbread base for when you want to choose the chocolate separately; this isn’t a ready-made chocolate-coated product.
300 g pack. Check the ingredients and allergens for the variety on offer.
Image unavailable
Wasa Sourdough Rye crispbread, 235 g
A sourdough rye variety for anyone who would rather serve chocolate separately than buy a coated product.
235 g pack. For your chosen pairing, check the allergen information for both the crispbread and the chocolate.
Image unavailable
Wasa High-Fiber crispbread, 300 g
A plain crispbread variety for anyone who wants to compare the base and added chocolate separately.
300 g pack. Compare nutritional values using the same quantity, and check the allergens on the packaging.
Image unavailable
g'woon wholegrain crispbread, 375 g
A wholegrain base for anyone who wants to choose a separate chocolate addition for a sweet finish.
375 g pack. Check the ingredients and allergens for this variety and for the chocolate.
Image unavailable
Wasa Thin Crisp Sesame crispbread, 190 g
A thin sesame variety for anyone who wants to serve the crispbread and chocolate separately.
190 g pack. Bear sesame in mind when choosing, and read the rest of the allergen information on the packaging.
Frequently asked questions
How can I tell if I’m really buying chocolate-coated crispbread?
Check that the product name and ingredients list describe both crispbread and a chocolate coating. A picture or the presence of other chocolate products in the same category isn’t enough to confirm this.
What label information matters when choosing?
At the very least, read the ingredients, allergens, nutritional information, use-by date and any storage instructions for the exact product. The Netherlands Food and Consumer Product Safety Authority describes this information as part of the labelling requirements for pre-packed foods.
Is crispbread made with rye or wheat gluten-free?
Don’t assume so: rye and wheat are gluten-containing grains. If gluten matters to your choice, check the ingredients and allergen information for the specific variety.
Does crispbread always contain iodised baker’s salt?
Don’t assume that every type of crispbread has the same ingredients. In 2008, the Ministry of Health, Welfare and Sport described the promotion of iodised salt in bread and bread substitutes; check the ingredients list for the product you choose.
How should I store crispbread once it’s opened?
Follow the storage advice on the packaging for the variety you’ve chosen. Jumbo advises storing its wholegrain crispbread in a cool, dry place and sealing the pack securely after opening. Don’t assume the same advice applies to a product with a chocolate coating.