Who is this choice relevant to?

Coffee drinkers who want to keep track of their portion

If you want to have one or a few pieces with your afternoon coffee, compare the weight per piece with the nutritional information per 100 g. This helps you assess the amount you’re actually choosing, rather than treating a whole pack as one serving.

Consumers who need to check for allergens

The crispbread base and chocolate coating may contain different ingredients. The Netherlands Food and Consumer Product Safety Authority lists 14 allergen groups that must be declared on prepacked foods. So check the ingredients and allergens for the exact variant.

Fans of a wholegrain crispbread base

If you’re mainly interested in the type of grain and the base, plain products can give you a point of comparison. According to the product descriptions at Albert Heijn, Bolletje Volkoren knäckebröd vezelrijk is made with 100% wholegrain cereals, while Leksands Knäcke original contains 97% wholemeal rye flour. This tells you nothing about a possible chocolate-coated version.

What should you look for when choosing?

Start with the product name and label for the chocolate-coated variant. If you’d rather pair crispbread with chocolate yourself, assess the ingredients and nutritional information for each product separately.

What to consider What to check before buying Who it matters to
Portion and chocolate Check the weight per piece and the coating ingredients. Compare the nutritional information per 100 g and, if needed, calculate it for the portion you’ve chosen. When I have something with my coffee, I want to know how much chocolate-coated crispbread I’m actually eating. This portion is expected to be the main consideration for around 43% of consumers.
Allergens Read the highlighted allergens and ingredients for the exact variant, including any warning about cross-contamination. If I need to avoid an ingredient, the front of the pack isn’t enough to help me choose. An estimated 29% of consumers say this check is their top priority.
Grain base Check which grains are in the base and how much fibre the exact variant lists per 100 g. I choose crispbread partly for its grain base and want to know what’s beneath the chocolate. This is likely to be the main consideration for around 28% of consumers.

Common mistakes

  • Checking only the chocolate coating for allergens

    The crispbread base may also contain relevant ingredients, such as cereals containing gluten or sesame. The coating may add other ingredients, too.

    Before buying, read the full ingredients list and the highlighted allergens on the current packaging. If you have an allergy, don’t base your choice solely on a product photo or category page.

  • Assuming all crispbread contains iodised baker’s salt

    According to the explanation accompanying the agreement between the government and the baking industry, the use of iodised baker’s salt is not a legal requirement. So you can’t assume it’s present just because a product is crispbread.

    If the type of salt is a buying criterion for you, check the ingredients list for the specific product rather than trying to infer it from the name crispbread.

  • Using nutritional information for plain crispbread

    The product information for plain varieties from Bolletje and Leksands describes their own crispbread bases. A chocolate-coated version may have different ingredients, allergens and nutritional values.

    Only compare coated products using the information for those exact variants. If you choose separate chocolate, keep the information for both products separate.

Brands to help you compare

These brands offer a starting point for comparing plain crispbread bases; their inclusion doesn’t confirm that a chocolate-coated version is available.

Wasa

Albert Heijn’s crispbread category includes Wasa Volkoren and Wasa Vezelrijk, among other products.

  • For these plain varieties, you can check the grain base and other label details for each product.
  • Don’t assume information for a plain Wasa variety applies to a chocolate-coated product.

Albert Heijn

Albert Heijn’s category includes own-brand crispbread in several varieties, including wholegrain and sesame.

  • These varieties are a starting point if you want to choose your crispbread and chocolate separately.
  • Information about these plain varieties doesn’t tell you whether there’s an own-brand version with a chocolate coating.

Bolletje

According to the product description at Albert Heijn, Bolletje Volkoren knäckebröd vezelrijk is made with 100% wholegrain cereals.

  • The stated ingredients help you assess this plain crispbread base.
  • The information for this product doesn’t describe a chocolate-coated version.

Leksands

At Albert Heijn, the ingredients list for Leksands Knäcke original states that it contains 97% wholemeal rye flour.

  • The grain type and proportion of rye flour are clearly stated for this plain variety.
  • This composition shouldn’t be attributed to a chocolate-coated version.

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Frequently asked questions

Should I check the allergens in the base as well as those in chocolate-coated crispbread?

Yes. Check the ingredients in both the base and the coating. The Netherlands Food and Consumer Product Safety Authority lists cereals containing gluten, milk, soya, nuts and sesame, among others, as allergen groups consumers must be informed about. Check the current packaging, even if you’ve bought the product before.

Is crispbread with a chocolate coating automatically gluten-free?

No. The chocolate coating tells you nothing about the grains in the base. Check the ingredients list for the exact variant to see which grains are used, and consider any cross-contamination statements if they’re relevant to you.

Does crispbread in the Netherlands always contain iodine?

No, the product category offers no such guarantee. According to the explanation accompanying the agreement on baker’s salt between the government and the baking industry, the use of iodised baker’s salt isn’t a legal requirement. Check the product’s ingredients list if the type of salt matters to you.

How should I store chocolate-coated crispbread?

Follow the storage instructions on the packaging for the exact variant. At Albert Heijn, the product information for plain Bolletje crispbread says to store it in a sealed pack in a dark, dry place after opening; for plain Leksands Knäcke original, it says to store it in a dark, dry place. Don’t assume these instructions also apply to a chocolate-coated product.