Who is this choice for?

Sweet snack-table shoppers

You’re looking for a crunchy product with a chocolate coating specifically for an Asian night, and don’t want plain crispbread to be mistaken for it.

Label checkers

You want to combine crispbread and chocolate, but first compare the nutritional information, such as sugars, saturated fat, salt and fibre per 100 g.

Allergen-conscious shoppers

You’re choosing for yourself or your guests, so you check the ingredients and allergen information on the exact packaging of both products.

What should you look for when choosing?

First decide whether the chocolate needs to be on the crispbread itself. If serving them separately also works for you, choosing the base and checking both product labels become important.

Ready-made chocolate-coated crispbread

Choose this when: the chocolate coating must be an integral part of the product you want.

Trade-off: the product information must explicitly confirm that combination; plain crispbread doesn’t meet this requirement.

Crispbread and chocolate served separately

Choose this when: you want to put together the sweet and crunchy elements yourself for the snack table.

Trade-off: you’ll be serving two separate products and need to check the ingredients and allergens for both.

What to consider What to check before buying Who it matters to
The right product type Check whether a single product description mentions both crispbread and the chocolate coating. If I want to serve ready-made chocolate-coated crispbread, a separate combination isn’t a substitute for me; around 50% of consumers give this product type top priority.
Serving it sweet If serving separately, choose a crispbread base and chocolate that you want to use on their own. For a sweet, crunchy addition to the snack table, I want to be able to combine the products myself, even if that takes extra effort; an estimated 30% of consumers put this way of serving first.
Ingredients and nutritional information Read both ingredients lists and allergen statements; compare nutritional values per 100 g. When I’m choosing for myself or my guests, the labels must first meet our dietary needs and preferences; for around 20% of consumers, this product information is the first consideration.

Common mistakes

  • Mistaking crispbread and chocolate for one coated product

    A crispbread variety and a separate chocolate product don’t automatically make chocolate-coated crispbread.

    Check the product description for the combined product. If it doesn’t describe that combination, choose two separate items deliberately.

  • Relying on the product name alone when checking allergens

    Crispbread and chocolate may contain allergens such as gluten-containing cereals, milk, nuts, soya and sesame. The exact ingredients vary from product to product.

    Read the ingredients list and allergen statement on every pack you plan to use.

  • Comparing different portion sizes directly

    A portion of crispbread and a portion of chocolate may not weigh the same. Comparing them per portion therefore won’t show the same quantity of product.

    The Netherlands Nutrition Centre (Voedingscentrum) recommends comparing nutritional values per 100 g. If you’re serving a separate combination, look at each product individually.

  • Assuming a general comment about baker’s salt applies to all crispbread

    A general reference to iodine-containing baker’s salt doesn’t tell you which ingredients a specific crispbread contains.

    If baker’s salt is relevant to your choice, check the ingredients list for the product you’ve chosen.

Brands to consider

Wasa

Wasa makes crispbread; Albert Heijn, for example, lists a wholegrain variety from the brand.

  • A familiar option if you want to compare crispbread bases.
  • Check the individual product description if you’re specifically looking for chocolate-coated crispbread.

Ryvita

On its website, Ryvita distinguishes between products including Crispbread, Thins and Crackerbread.

  • The product range helps you distinguish crispbread from other types.
  • Check each product to see whether it’s crispbread and whether chocolate is actually part of it.

Albert Heijn

Albert Heijn’s crispbread range includes own-brand varieties with wholegrain cereals, sesame, sunflower seeds and pumpkin seeds.

  • The different bases give you options if you want to serve chocolate separately.
  • A crispbread base isn’t, on its own, a chocolate-coated variety.

Jumbo

Jumbo’s online range includes crispbread from its own brand and Wasa, among others.

  • You can browse different crispbread bases as separate products.
  • Check the exact product information before treating a variety as chocolate-coated.

Goud Gebakken / ALDI

ALDI describes Goud Gebakken sesame crispbread as light wheat bread with sesame.

  • The sesame variety is a specific example of a crispbread base.
  • The sesame variety described isn’t a chocolate-coated product.

Crispbread for a combination you put together yourself

These crispbread products suit the option of choosing a base and selecting chocolate separately for an Asian night. Don’t treat them as ready-made chocolate-coated crispbread; if you combine them, check the labels on both products.

Wasa Rustic crispbread, 215 g

Wasa Rustic crispbread, 215 g

A crispbread base for when you’d rather choose the chocolate separately than opt for a coated variety.

Pack size: 215 g. Check the ingredients and allergens on the packaging before serving.

View at Joybuy
g'woon wholemeal crispbread, 375 g

g'woon wholemeal crispbread, 375 g

A wholemeal crispbread base for anyone who wants to choose the chocolate themselves and serve it separately.

Pack size: 375 g. If you have allergies, check the current packaging for both the crispbread and your chosen chocolate.

View at Joybuy
Bolletje wholemeal crispbread, 265 g

Bolletje wholemeal crispbread, 265 g

Another wholemeal option if you want to choose crispbread and chocolate as separate products for the snack table.

Pack size: 265 g. Compare the nutritional information for this base and the chocolate separately per 100 g.

View at Joybuy
Wasa Thin Crisp Sesame crispbread with sesame, 190 g

Wasa Thin Crisp Sesame crispbread, 190 g

A thin sesame variety if you’re looking for a specific type of crispbread base for your own combination.

Pack size: 190 g. Check that sesame and the other ingredients in both products are suitable for your guests.

View at Joybuy

Frequently asked questions

How can I tell if crispbread is really chocolate-coated?

The product description should identify crispbread and the chocolate coating as parts of the same item. Albert Heijn and Jumbo also list plain crispbread varieties; don’t assume that crispbread is coated just because a separate chocolate product is available.

How do I compare crispbread and chocolate if I buy them separately?

Compare the nutritional values of similar products per 100 g, as recommended by the Netherlands Nutrition Centre (Voedingscentrum), and read the ingredients list for each product. A combination you put together yourself has two separate labels.

Which allergens should I check for my guests?

Check the exact packaging of both the crispbread and the chocolate for allergens that may affect your guests. Depending on the product, these could include gluten-containing cereals, milk, nuts, soya and sesame.

Does baker’s salt mean all crispbread contains iodine?

No. You can’t tell the ingredients of a particular crispbread from a general comment about baker’s salt. If this matters to your choice, check the ingredients list on the product you’re thinking of buying.