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Buying chocolate online seems straightforward, until you have to choose between milk chocolate, dark chocolate, Belgian chocolate, Swiss chocolate, praline and all sorts of fillings. A striking packet doesn’t tell you much about the taste, ingredients or size. With the right checks, you can avoid buying a bar that’s too sweet, contains allergens or isn’t suitable for sharing.
With dark chocolate, the cocoa percentage gives you a first impression of the flavour intensity. A bar with 70% cocoa generally tastes stronger than milk chocolate with a minimum of 32% cocoa solids. However, the sugar, cocoa butter, milk solids and flavourings also determine the final experience.
What’s more, a high percentage doesn’t automatically mean the bar will suit your preference. For example, Lindt Excellence 90% Cocoa Supreme Dark contains 90% cocoa and 7 grams of sugar per 100 grams according to the product information. That points to a pronounced cocoa flavour. If you’re used to soft milk chocolate, you may find this bar quite intense.
Always check the ingredients list and allergen declaration. A product may contain milk, soya, hazelnut, almond, egg, gluten or other allergens, or may have been produced on a line where these ingredients are handled.
For example:
“May contain traces of” is relevant information, especially if you have a known food allergy. If in doubt, use the packaging as your most up-to-date source.
A bar of 180 or 250 grams may look appealing when you want to share chocolate, but think about when you’ll use it. For a small gift or a snack on the go, 90 to 100 grams is more practical. A larger bar makes sense for a household, visitors or a longer-lasting supply.
Alongside the total weight, also look at the portion size. Milka Mmmax Alpine Milk weighs 250 grams and has a resealable packet according to the product description. Tony’s Chocolonely Milk Chocolate is available in 90 and 180 grams, so you can choose the size to suit one person or several people.
Use this simple guide as a starting point:
A percentage of at least 32% cocoa solids is stated on several Tony’s Chocolonely milk chocolate bars, for example. Tony’s Chocolonely Pure 70% Dark Chocolate states a minimum of 70% cocoa, while Tony’s Pure Almond Sea Salt states a minimum of 51%. So compare the specific product rather than just the brand.
Look at the order of ingredients: what comes first is generally present in the largest amount. In many milk chocolates, sugar comes first. In dark chocolate, cocoa mass may be the first ingredient.
Also pay attention to the nutritional information per 100 grams. In the product information provided:
These figures aren’t a judgement on the product, but they help you make a choice that suits your preference. Always check the current packaging, as recipes and labelling can change.
For a gift, individually wrapped products, such as AE Chocodate Milk Chocolate with dates and almonds, are practical for handing out. For a coffee break, a bar of 90 or 100 grams may be enough. For visitors, 150 to 250 grams or multipacks are more convenient.
Store chocolate in a cool, dry place, out of direct sunlight and away from heat and moisture. Seal opened packets tightly. A white bloom after melting and resetting can occur due to oil separation, according to the product information for KitKat Gold; this can affect the flavour. Always follow the label for storage and shelf life.
Why this fits: A compact size for anyone who wants to try a well-known milk chocolate bar without buying a large packet straight away.
The 90-gram weight keeps the purchase manageable. The product information states a minimum of 32% cocoa solids and a clear allergen declaration.
Belgian milk chocolate, vegetarian according to the product information and suitable as a small chocolate snack.
Why this fits: For anyone looking for a pronounced cocoa flavour to enjoy with coffee or as a small tasting piece.
The cocoa percentage of 90% is clearly stated. So you know in advance that this isn’t a soft milk chocolate.
100 grams, 90% cocoa and according to the product information 7 grams of sugar per 100 grams. May contain milk, soya and nuts.
Why this fits: A large milk chocolate bar for sharing during a film night, with visitors or as a family treat.
The size is suitable for several people and the product description mentions a resealable packet for storing after opening.
250 grams of milk chocolate with a minimum of 33% cocoa solids. Contains milk, soya and hazelnut.
Why this fits: Individually wrapped dates with almonds in milk chocolate are handy as a chocolate gift or for sharing.
The filling is clearly described: dates and almonds, coated in milk chocolate. The allergens milk, soya and almond are listed.
Individual portions, vegetarian and gluten-free according to the product information. Also halal certified according to the declaration.
Browse our current range of smooth chocolate and compare brands, sizes, flavour profiles and fillings based on the product information.
A chocolate gift usually works well when the product has a clear flavour combination, a neat size or individual wrappers. Think of AE Chocodate with dates and almonds, Lindt Creation Crème Brûlée or Toblerone Milk Almond Nougat. Check in advance whether the recipient has any allergies or dietary preferences.
The origin of the brand or the product description gives an indication, but doesn’t fully tell you how a bar tastes. Tony’s Chocolonely states Belgian milk or dark chocolate on several bars. Toblerone is described as Swiss milk chocolate in the product information. Also compare cocoa, milk solids, sugar, filling and texture.
The shelf life information is on the packaging. Store the bar in a cool, dry place, out of direct sunlight. After opening, a well-sealed packet helps to limit odour, moisture and quality loss. Do not use a product whose packaging is damaged, and always follow the current instructions on the label.
