If you’re looking online for strictly sugar-free chocolate breakfast cereals, the Netherlands Nutrition Centre advises checking that they contain no more than 0.5 g of sugars per 100 g: ‘no added sugar’ means something different. The chocolate mueslis with no added sugar discussed here exceed that limit. If your main concern is added sugar, sweeteners, other nutritional values and allergens are also worth considering.
You want a product that meets the threshold for ‘sugar-free’, not simply a pack labelled ‘no added sugar’. The Netherlands Nutrition Centre says that ‘sugar-free’ products must contain no more than 0.5 g of sugars per 100 g.
You’re happy for a product to contain naturally occurring sugars, but want to know whether sugar or other sweetening ingredients have been added. You can consider sweeteners as a separate factor.
You’re looking for crunchy chocolate muesli with no added sugar, and also comparing things such as protein, fibre and allergens. This information applies to the exact variant you order.
Before comparing products, decide whether ‘sugar-free’ is a strict requirement or whether you mainly want to avoid added sugars. Then check the nutritional information and ingredients for the product you’re adding to your online basket.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar-free | Check ‘of which sugars’ per 100 g; the Netherlands Nutrition Centre says that ‘sugar-free’ products must contain no more than 0.5 g per 100 g. | If sugar-free is a firm requirement for me, I don’t want to rely on ‘0% added sugar’. For around 25% of consumers, this strict requirement comes first. |
| Added sugars and sweeteners | Read the ingredients list for sweetening ingredients and check separately whether sweeteners are included. | I mainly want to avoid added sugar and decide for myself whether a sweetener is right for me. For around 42% of consumers, avoiding added sugars is the top priority. |
| Nutritional value and allergens | Compare sugars, fibre and protein per 100 g, and read the allergen information for the exact variant. | I don’t want to base my choice on the sugar claim alone, as nutritional values or allergens may be the deciding factors for me. For around 33% of consumers, this broader consideration comes first. |
The Netherlands Nutrition Centre distinguishes between these claims. For example, Albert Heijn lists AH Krokante muesli chocolade 0% suiker as containing 0.6 g of sugars per 100 g, above the 0.5 g per 100 g limit for ‘sugar-free’.
If sugar-free is a strict requirement, check the ‘of which sugars’ amount per 100 g on the exact pack.
A search result won’t give you all the information you need to assess the ingredients, nutritional values and allergens in a specific variant.
Open the product page before checkout and compare like-for-like products per 100 g. Check the label again when your order arrives.
The AH muesli discussed here contains maltitol. Albert Heijn warns that excessive consumption of this product may have a laxative effect.
If you want to avoid polyols, check the ingredients and warnings as well as the sugar information.
Information about added sugars won’t tell you whether a product meets your requirements for allergens such as cereals containing gluten, milk or nuts.
If you need to avoid specific allergens, always check the allergen declaration and any ‘may contain’ information on the exact pack.
The differences below relate to the products mentioned, not each brand’s full range.
AH Krokante muesli chocolade 0% suiker is a crunchy chocolate muesli for anyone considering an option with no added sugar.
Quaker Cruesli Zero Sugar Added Chocolate is a crunchy chocolate option for anyone looking to avoid both added sugars and sweeteners.
Holie's Crunchy Muesli Protein Chocolate combines a no-added-sugar claim with information about protein and fibre.
Kellogg's Coco Pops are chocolate pops for anyone specifically looking for this type of product, without needing to avoid added sugar.
No. According to the Netherlands Nutrition Centre, ‘sugar-free’ means no more than 0.5 g of sugars per 100 g. For a ‘no added sugar’ claim, no sugars or other foods used for their sweetening properties have been added, but the product may contain naturally occurring sugars.
Compare like-for-like products per 100 g, so different portion sizes don’t skew the comparison. Check the sugars and other nutritional values that matter to you, and read the ingredients and allergen information for the exact variant.
No, they’re separate claims. Quaker says Cruesli Zero Sugar Added Chocolate contains no added sugars or sweeteners; the AH muesli discussed here, with 0% added sugar, contains maltitol. So check the ingredients list for each product.
Use the current product page to help you choose, but check the label on the pack you receive too. Ingredients and nutritional values can change. If you have a strict sugar requirement or need to avoid specific allergens, it’s important to check the information for the exact variant.
