If sugar-free is a strict requirement, choose only chocolate breakfast cereals with no more than 0.5 g of sugars per 100 g; the products compared here are all above that threshold. If your main priority is avoiding added sugars and sweeteners, you could compare Quaker Cruesli Zero Sugar Added Chocolate with Holie's Crunchy Muesli Protein Chocolate. A low sugar value alone doesn’t tell you whether a product contains sweeteners, so check the ingredients and allergen information on the packaging too.
If you want to take the sugar-free claim literally, the ‘of which sugars’ figure per 100 g is what matters. Under European Union rules, a solid food can only carry this claim if it contains no more than 0.5 g of sugars per 100 g. ‘No added sugars’ doesn’t tell you whether it meets that requirement.
This is for households that want to keep both out of the ingredients, but are happy with naturally occurring sugars. Check both requirements separately: a product that is low in sugars may still contain a sweetener.
If several people eat the same breakfast, pack size and the number of portions are worth considering. Also check the ingredients and allergens for each product to make sure they suit your household.
Start by asking whether sugar-free is a strict requirement. If it isn’t, decide whether your main priority is avoiding sweeteners or comparing pack sizes and portions for the whole family.
| What to consider | What to check before buying | Especially relevant for |
|---|---|---|
| Truly sugar-free | Check the ‘of which sugars’ figure per 100 g. Under European Union rules, a solid food must contain no more than 0.5 g of sugars per 100 g to carry a sugar-free claim. | If sugar-free is a firm requirement for my family, I don’t want to rely on ‘no added sugars’ alone. Around 42% of consumers put this strict sugar limit first. |
| Added sugars and sweeteners | Check both the added-sugars claim and the ingredients list; for sweeteners, look out for ingredients such as maltitol. | We’re happy with naturally occurring sugars, but don’t want added sugars or sweeteners in our breakfast cereals. For around 33% of consumers, this choice of ingredients is the main priority. |
| Pack size and ingredients | Compare the pack size and number of portions. Check the allergen information and any usage warnings. | With several people eating breakfast, I want to know how long a pack will last and whether the ingredients suit everyone. This is the first consideration for around 25% of consumers. |
A product with no added sugars may still contain naturally occurring sugars. Under European Union rules, solid foods can only carry a sugar-free claim if they contain no more than 0.5 g of sugars per 100 g.
If sugar-free is a strict requirement, check the ‘of which sugars’ figure per 100 g on the packaging.
AH Crunchy muesli chocolate 0% added sugar lists maltitol. Albert Heijn also warns that this product may have a laxative effect if consumed in excess.
If you want to avoid sweeteners, check the ingredients list rather than relying on the wording on the front of the pack.
The products discussed differ in their ingredients and warnings for allergens including milk, cereals containing gluten and nuts. Similar sugar claims don’t mean their allergen information is the same.
If you have a relevant allergy, check the current allergen information on the exact pack before buying.
Quaker Cruesli Zero Sugar Added Chocolate is a 400 g chocolate cruesli for anyone looking to avoid both added sugars and sweeteners.
AH Crunchy muesli chocolate 0% added sugar comes in a 400 g pack and has a stated sugar content of 0.6 g per 100 g.
Holie's Crunchy Muesli Protein Chocolate is a chocolate muesli for anyone comparing protein and fibre per 100 g as well as sugar content.
Jumbo features chocolate breakfast cereals from Kellogg's, including Coco Pops and Trésor.
These products are worth considering if you’re looking for chocolate cruesli or muesli with no added sugars, or want to compare the pack size and nutrition information of individual packs with a multipack. The sugar content stated for the varieties discussed is above the EU threshold for a sugar-free claim; check the current packaging for each product before you choose.
Image unavailable
For anyone looking to avoid added sugars and sweeteners, but who doesn’t need to eat strictly sugar-free. Albert Heijn’s product information lists no added sugars or sweeteners for this Quaker cruesli; Jumbo lists 3.4 g of sugars per 100 g for the 400 g pack. Check the allergen information for milk, oats, wheat or nuts.
Image unavailable
A multipack to compare if several people eat the same chocolate muesli. The product name specifies six 400 g packs; Joybuy lists 2.1 g of sugars, 21 g of fibre and 22 g of protein per 100 g for this Protein Chocolate variety. This means the muesli is not sugar-free. Check the ingredients and allergens on the multipack packaging.
Image unavailable
The individual 400 g pack is an alternative to the multipack if you’d like to assess the ingredients and portions first. Joybuy lists 2.1 g of sugars, 21 g of fibre and 22 g of protein per 100 g for this variety. Its sugar content is above the sugar-free threshold; check the current allergen information too.
Image unavailable
An individual 400 g pack of chocolate muesli for anyone considering this variety too. Assess it separately from Protein Chocolate: check the ‘of which sugars’ figure per 100 g, ingredients and allergens on the exact pack before choosing.
No. Under European Union rules, a solid food can only carry a sugar-free claim if it contains no more than 0.5 g of sugars per 100 g. No added sugars doesn’t rule out naturally occurring sugars, so check the ‘of which sugars’ figure in the nutrition information too.
None of the three individual varieties compared meets the EU threshold of no more than 0.5 g of sugars per 100 g for solid foods. Albert Heijn lists 0.6 g of sugars per 100 g for its crunchy muesli, Jumbo lists 3.4 g for Quaker Cruesli Zero Sugar Added Chocolate, and Joybuy lists 2.1 g for Holie's Crunchy Muesli Protein Chocolate.
According to Albert Heijn, Quaker Cruesli Zero Sugar Added Chocolate contains no added sugars or sweeteners; the product information for Holie's Crunchy Muesli Protein Chocolate also lists no sweeteners. By contrast, AH Crunchy muesli chocolate 0% added sugar contains maltitol. Check the ingredients on the exact pack you’re buying.
Maltitol is a sweetener, so it isn’t suitable if you want to avoid sweeteners. Albert Heijn also warns that AH Crunchy muesli chocolate 0% added sugar may have a laxative effect if consumed in excess.
Yes. Before buying, check the sugar content per 100 g, ingredients and allergens on the exact pack. That way, you can assess the variety you’ll actually be taking home, especially if a sugar limit or particular ingredient is important to your household.
